About Hustle Energy Drink
Hustle Energy Drink is a company based in Gurugram (India) founded in 2022 by Ankur Bhatia and Nitin Bhardwaj.. Hustle Energy Drink has raised $3.17 million across 2 funding rounds from investors including Roots Ventures, Parth Ventures and Vijay Shekhar Sharma. The company has 68 employees as of September 23, 2025. Hustle Energy Drink offers products and services including Hustle Energy Drink. Hustle Energy Drink operates in a competitive market with competitors including JOULESHEALTH, EVOCUS, Canebot, Millet Bowl and Xtra Power Energy drink, among others.
- Headquarter Gurugram, India
- Employees 68 as on 23 Sep, 2025
- Founders Ankur Bhatia, Nitin Bhardwaj
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Sectors
ConsumerRetail
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Phone
*********
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Website
*********
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Social
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- Legal Name Radiohead Brands Private Limited
- Date of Incorporation 30 Apr, 2019
- Jurisdiction New Delhi, Delhi, India
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Annual Revenue
$3.11 M (USD)-23.27as on Mar 31, 2024
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Net Profit
$-1.16 M (USD)-45.97as on Mar 31, 2024
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EBITDA
$-1.82 M (USD)-74.58as on Mar 31, 2024
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Total Equity Funding
$3.17 M (USD)
in 2 rounds
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Latest Funding Round
$1.34 M (USD), Seed
Jul 18, 2023
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Investors
Roots Ventures
& 6 more
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Employee Count
68
as on Sep 23, 2025
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Products & Services of Hustle Energy Drink
Hustle Energy Drink offers a comprehensive portfolio of products and services, including Hustle Energy Drink. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides caffeine and vitamins for instant energy and brain function enhancement.
Funding Insights of Hustle Energy Drink
Hustle Energy Drink has successfully raised a total of $3.17M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.34 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $1.3M
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First Round
First Round
(01 Mar 2022)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2023 | Amount | Seed - Hustle Energy Drink | Valuation | Parth Ventures | |
| Mar, 2022 | Amount | Seed - Hustle Energy Drink | Valuation | Roots Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Hustle Energy Drink
Hustle Energy Drink has secured backing from 7 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Roots Ventures, Parth Ventures and Vijay Shekhar Sharma. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage venture capital investments conducted in a sector-agnostic manner.
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Founded Year | Domain | Location | |
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Stationery manufacturing and export services focusing on notebooks, diaries, and notepads for global clients.
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Founded Year | Domain | Location | |
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VS
Vijay Shekhar Sharma |
Founder of Paytm, leading Indian fintech innovator and active angel investor
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Hustle Energy Drink
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Hustle Energy Drink
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Hustle Energy Drink Comparisons
Competitors of Hustle Energy Drink
Hustle Energy Drink operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as JOULESHEALTH, EVOCUS, Canebot, Millet Bowl and Xtra Power Energy drink, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Health-focused energy drinks are distributed via an internet-first brand.
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| domain | founded_year | HQ Location |
Alkaline-infused sports drinks are developed with enhanced minerals and water.
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| domain | founded_year | HQ Location |
It offers hygienic, freshly crushed sugarcane juice via vending machines
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| domain | founded_year | HQ Location |
Plant-based nutrition drinks with millet protein shakes are offered online.
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| domain | founded_year | HQ Location |
Premium energy drinks are manufactured using high-quality ingredients.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Hustle Energy Drink
Frequently Asked Questions about Hustle Energy Drink
When was Hustle Energy Drink founded?
Hustle Energy Drink was founded in 2022.
Where is Hustle Energy Drink located?
Hustle Energy Drink is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Is Hustle Energy Drink a funded company?
Hustle Energy Drink is a funded company, having raised a total of $3.17M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.83M, raised on Mar 01, 2022.
How many employees does Hustle Energy Drink have?
As of Sep 23, 2025, the latest employee count at Hustle Energy Drink is 68.
What is the annual revenue of Hustle Energy Drink?
Annual revenue of Hustle Energy Drink is $3.11M as on Mar 31, 2024.
What does Hustle Energy Drink do?
Hustle Energy Drink was established in 2022 in Gurugram, India, as an e-commerce platform in the beverage sector. Energy drink products are sold via a digital storefront, with options including beverages aimed at improving focus, stamina, and hydration. Operations center on convenient online ordering and delivery for customers pursuing active lifestyles. The platform serves users in the region through its domain, hustleenergydrink.com.
Who are the top competitors of Hustle Energy Drink?
Hustle Energy Drink's top competitors include EVOCUS, JOULESHEALTH and Canebot.
What products or services does Hustle Energy Drink offer?
Hustle Energy Drink offers Hustle Energy Drink.
Who are Hustle Energy Drink's investors?
Hustle Energy Drink has 7 investors. Key investors include Roots Ventures, Parth Ventures, Vijay Shekhar Sharma, Keki Mistry, and Vishesh Khurana.