About Hustle Energy Drink
Hustle Energy Drink is a Consumer company based in Gurugram (India) founded in 2022 by Ankur Bhatia and Nitin Bhardwaj. Energy drinks are offered through an online digital storefront. It operates in the Consumer and Retail sectors. Hustle Energy Drink has raised $3.17 million across 2 funding rounds from investors including Roots Ventures, Parth Ventures and Vijay Shekhar Sharma. The company has 68 employees. Its Indian entity Radiohead Brands Private Limited reported revenue of ₹34.25 Cr. Hustle Energy Drink offers products and services including Hustle Energy Drink. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Beverages. Its competitors include JOULESHEALTH, EVOCUS and Canebot; 1 of its 3 listed competitors has raised funding.
Company details
Hustle Energy Drink was established in 2022 in Gurugram, India, as an e-commerce platform in the beverage sector. Energy drink products are sold via a digital storefront, with options including beverages aimed at improving focus, stamina, and hydration. Operations center on convenient online ordering and delivery for customers pursuing active lifestyles. The platform serves users in the region through its domain, hustleenergydrink.com.
- Headquarters Gurugram, India
- Employees 68
- Founders Ankur Bhatia, Nitin Bhardwaj
- SectorsConsumerRetail
- Website hustleenergydrink.com
- Social Instagram
- Legal Name Radiohead Brands Private Limited
- Date of Incorporation 30 Apr, 2019
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹34.25 Cr
FY 2025 · +29% YoY
- Net Loss-₹7.75 Cr
FY 2025 · -23% margin
- EBITDA-₹7.36 Cr
FY 2025 · -21% margin
- Total Equity Funding$3.17M (USD)
in 2 rounds
- Latest Funding Round$1.34M (USD), Seed
Jul 2023
- InvestorsRoots Ventures
& 6 more
- Employee Count68
Associated legal entities of Hustle Energy Drink
Hustle Energy Drink operates through Radiohead Brands Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Radiohead Brands Private Limited CIN U15490DL2019PTC349318 | Active | 30 Apr 2019 | New Delhi, Delhi | ₹34.3 Cr | 68 | 5 | View details |
Products & Services of Hustle Energy Drink
Hustle Energy Drink offers a comprehensive portfolio of products and services, including Hustle Energy Drink.
Provides caffeine and vitamins for instant energy and brain function enhancement.
Funding Insights of Hustle Energy Drink
Hustle Energy Drink has successfully raised a total of $3.17M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.34 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.17M
- Total Rounds 2
- Last Round Seed — $1.34M
- First Round $1.83M
(Mar 2022)
- Investors Count 7
All 2 funding rounds of Hustle Energy Drink with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | $1.34M | Seed | – | Parth Ventures | |
| Mar 2022 | $1.83M | Seed | – | Roots Ventures | – |
7 investors in total: 2 institutional and 5 angel.
Investors in Hustle Energy Drink
Hustle Energy Drink has secured backing from 7 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Roots Ventures, Parth Ventures and Vijay Shekhar Sharma.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investments conducted in a sector-agnostic manner. | 2018 | roots-ventures.com | Gurugram, India | |
Stationery manufacturing and export services focusing on notebooks, diaries, and notepads for global clients. | 2020 | parthventures.com | Delhi, India | |
VS Vijay Shekhar Sharma | Founder of Paytm, leading Indian fintech innovator and active angel investor | unknown_7317a8ac39be4d999 | ||
KM Keki Mistry | Vice Chairman & CEO of HDFC, prominent angel investor in India | unknown_a88244a4d5bf4841a | ||
VK Vishesh Khurana | Co-founder of Shiprocket, active angel investor in Indian startups | unknown_74dda52b1799401db | ||
VT Vidur Talwar | unknown_7744f1151a4644b9b | |||
AR Anirudh Ravindra Somani | unknown_e5c867f04d644db09 |
Investor details for Hustle Energy Drink
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Board of directors of Radiohead Brands Private Limited (Hustle Energy Drink)
Radiohead Brands Private Limited is the primary company behind Hustle Energy Drink. The board of Radiohead Brands Private Limited currently have 5 directors; the longest-serving is Bharat Bhushan Bhatia, appointed in 2019. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Bharat Bhushan Bhatia DIN 01628906 | Director | 30 Apr 2019 | 7 yrs 6 mo | Radiohead Brands Private Limited |
| Ankur Bhatia DIN 01629151 | Director | 30 Apr 2019 | 7 yrs 6 mo | Radiohead Brands Private Limited |
| Anirudh Ravindra Somani DIN 00821312 | Director | 20 Jun 2020 | 6 yrs 4 mo | Radiohead Brands Private Limited |
| Nitin Bhardwaj DIN 08891711 | Director | 01 Oct 2020 | 6 yrs 1 mo | Radiohead Brands Private Limited |
| Piyush Goenka DIN 02117859 | Director | 12 Oct 2023 | 3 yrs | Radiohead Brands Private Limited |
People of Hustle Energy Drink
2 people are tracked at Hustle Energy Drink (2 in leadership); the tracked headcount is 68.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Hustle Energy Drink
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Financials of Hustle Energy Drink
Figures of Radiohead Brands Private Limited, the primary company behind Hustle Energy Drink, for FY 2025. Revenue was ₹34.25 Cr (+29% year on year). Net loss was -₹7.75 Cr (-23% margin). EBITDA was -₹7.36 Cr (-21% margin). Revenue has grown at a compounded annual rate of +20% over three years and +153% over five years.
- ₹34.25 CrRevenue · FY 2025 · +29% YoY
- -₹7.75 CrNet loss · -23% margin
- -₹7.36 CrEBITDA · -21% margin
- ₹20.6 LakhPaid-up capital
- 68Employees (provident fund records)
- +20%Revenue CAGR, 3 years
- +153%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Radiohead Brands Private Limited are on its company page.
Detailed financial statements for Hustle Energy Drink
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of Hustle Energy Drink
3 dated milestones of Hustle Energy Drink across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Hustle Energy Drink is founded.
- Funding First funding round of $1.8M.
- Funding Latest funding round, Seed, of $1.3M.
Competitors of Hustle Energy Drink
Hustle Energy Drink has 3 listed competitors in our database, 1 of them funded. They include JOULESHEALTH, EVOCUS and Canebot.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jouleshealth.com | 2018 | Bengaluru, India | $236,683 | Health-focused energy drinks are distributed via an internet-first brand. | ||
| drinkevocus.com | 2018 | Vadodara, India | 66 | Alkaline-infused sports drinks are developed with enhanced minerals and water. | ||
| canebot.com | 2018 | Pune, India | 5 | It offers hygienic, freshly crushed sugarcane juice via vending machines |
Detailed competitors of Hustle Energy Drink
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Web traffic of Hustle Energy Drink
The website of Hustle Energy Drink (hustleenergydrink.com) receives about 1.1K visits a month.
- Monthly visits1.1K
▲ 15.1% vs previous month
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Hustle Energy Drink (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 |
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Related news about Hustle Energy Drink
Complete news archive for Hustle Energy Drink
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Frequently Asked Questions about Hustle Energy Drink
Hustle Energy Drink was founded in 2022.
Hustle Energy Drink is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Hustle Energy Drink is a funded company, having raised a total of $3.17M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.83M, raised on Mar 2022.
Hustle Energy Drink has 68 employees.
The primary company behind Hustle Energy Drink, Radiohead Brands Private Limited, reported revenue of ₹34.25 Cr for FY 2025, up 29% year on year.
Hustle Energy Drink was established in 2022 in Gurugram, India, as an e-commerce platform in the beverage sector. Energy drink products are sold via a digital storefront, with options including beverages aimed at improving focus, stamina, and hydration. Operations center on convenient online ordering and delivery for customers pursuing active lifestyles. The platform serves users in the region through its domain, hustleenergydrink.com.
Hustle Energy Drink's top competitors include EVOCUS, JOULESHEALTH and Canebot.
Hustle Energy Drink offers Hustle Energy Drink.
Hustle Energy Drink has 7 investors. Key investors include Roots Ventures, Parth Ventures, Vijay Shekhar Sharma, Keki Mistry, and Vishesh Khurana.
Hustle Energy Drink operates through Radiohead Brands Private Limited.
The legal entities of Hustle Energy Drink currently have 5 directors, including Nitin Bhardwaj, Bharat Bhushan Bhatia, Piyush Goenka and others.