About HUUB
HUUB is a Transportation, Automotive & Logistics company based in Maia (Portugal) founded in 2015 by Pedro Santos, Tiago Craveiro, Tiago Paiva, and Luis Roque, and was acquired by Maersk in September 2021. Tech-enabled omnichannel fulfillment services are delivered to e-commerce businesses. HUUB has raised $4.59 million across 2 funding rounds from investors including Maersk, Maersk Growth and Pathena. Its chief executive, as recorded, is Luis Roque. The company was acqui-hired. Its focus areas include Consumer, Logistics Tech, Ecommerce Logistics and End to End Delivery Services.
Company details
Founded in 2015 and based in Maia, Portugal, HUUB operates in the e-commerce logistics sector. Tech-enabled fulfillment solutions are provided through an omnichannel model, including the Spoke platform for integration with online marketplaces. Centralized order and delivery management are facilitated, alongside inventory handling, warehousing, pick-and-pack operations, distribution, and fulfillment. Analytics and decision-support insights are also accessible via the platform.
- Headquarters Maia, Portugal
- Founders Pedro Santos, Tiago Craveiro, Tiago Paiva, Luis Roque
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website thehuub.co
- Social LinkedIn Facebook
- Acquired by Maersk (Sep 2021)
Funding Insights of HUUB
HUUB has successfully raised a total of $4.59M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.68 million completed in May 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.59M
- Total Rounds 2
- Last Round Seed — $1.68M
- First Round $2.91M
(May 2018)
- Investors Count 2
All 2 funding rounds of HUUB with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2019 | $1.68M | Seed | – | Maersk Growth | – |
| May 2018 | $2.91M | Seed | – | Pathena | – |
3 investors in total: 3 institutional.
Investors in HUUB
HUUB has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Maersk, Maersk Growth and Pathena.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC fund focused on early stage trade & logistics sectors | growth.maersk.com | Copenhagen, Denmark | ||
Pathena is recognized as a venture capital firm focused on technology. | pathena.com | Porto, Portugal | ||
Supply chain, logistics, and transportation services are provided globally. | 1904 | maersk.com | United States |
Investor details for HUUB
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of HUUB
7 people are tracked at HUUB (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Pedro Santos | Co-Founder | Leadership |
Tiago Craveiro | Co-Founder | Leadership |
Tiago Paiva | Co-Founder | Leadership |
Luis Roque | Co-Founder & CEO | Leadership |
Ivânia Afonso Barbosa | Associate Product Manager | Team |
Daniel Chen | Senior Software Developer Team Lead | Team |
Rafael Henriques Ferreira | Team Lead | Team |
Complete people profiles for HUUB
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- Team structure
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Timeline of HUUB
4 dated milestones of HUUB across 6 years, from founding to its latest funding, stage changes and deals.
- Founded HUUB is founded.
- Funding First funding round of $2.9M.
- Funding Latest funding round, Seed, of $1.7M.
- Exit Acquired by Maersk.
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Related news about Huub
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Frequently Asked Questions about HUUB
HUUB was founded in 2015 and raised its 1st funding round 3 years after it was founded.
HUUB is headquartered in Maia, Portugal. It is registered at Maia, Porto, Portugal.
Luis Roque is the CEO of HUUB, as recorded in our data. They have also founded this company.
HUUB is a funded company, having raised a total of $4.59M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.91M, raised on May 2018.
Founded in 2015 and based in Maia, Portugal, HUUB operates in the e-commerce logistics sector. Tech-enabled fulfillment solutions are provided through an omnichannel model, including the Spoke platform for integration with online marketplaces. Centralized order and delivery management are facilitated, alongside inventory handling, warehousing, pick-and-pack operations, distribution, and fulfillment. Analytics and decision-support insights are also accessible via the platform.
HUUB has 3 investors. Key investors include Maersk, Maersk Growth, and Pathena.
Yes. HUUB was acquired by Maersk in September 2021.