About Hype DC
Hype DC is a Consumer company based in Sydney (Australia) founded in 1998, and was acquired by Accent Group in July 2016. Mens and womens shoes are sold via an internet-first brand. Its website hypedc.com draws about 1.1 million monthly visits. Its focus areas include Consumer Goods, Footwear Brands, Multi-Category and Men & Women.
Company details
Hype DC was established in 1998 in Sydney, Australia, as a footwear company. Operations focus on the online retail of shoes for men and women, with the domain hypedc.com serving as the primary platform. The business model emphasizes internet-first distribution within the apparel and footwear sector. Products are targeted at consumers in Australia and potentially broader markets, maintaining a presence in urban fashion trends.
- Headquarters Sydney, Australia
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Fashion and Apparel
- Website hypedc.com/au
- Acquired by Accent Group (Jul 2016)
- Investors
- Acquired byAccent Group
(Jul 2016)
Investors in Hype DC
Hype DC has secured backing from 1 investor. Prominent investors backing the company include Accent Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Footwear retailing is conducted by Accent Group in Australia. | 1988 | accentgr.com.au | Melbourne, Australia |
Investor details for Hype DC
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- Round participation
- Investor portfolios
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People of Hype DC
2 people are tracked at Hype DC (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Peter Pitt | CEO | Leadership |
Zenna Kandarakis | Manager | Team |
Complete people profiles for Hype DC
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Timeline of Hype DC
2 dated milestones of Hype DC across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Hype DC is founded.
- Exit Acquired by Accent Group.
Web traffic of Hype DC
The website of Hype DC (hypedc.com) receives about 1.1M visits a month and ranks #32,313 among all websites worldwide, #1,551 in Fashion and Apparel.
- Monthly visits1.1M
▼ 19.7% vs previous month
- Unique visitors551.1K
per month
- Global rank#32,313
among all websites
- Category rank#1,551
Lifestyle · Fashion and Apparel
- Bounce rate29%
- Pages per visit4.7
- Average visit2 min 46 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Hype DC. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
footlocker.com.au | footlocker.com.au | 100% | #28,689 | – | |
| platypusshoes.com.au | 90% | 1.5M | #25,947 | View details | |
jd-sports.com.au | jd-sports.com.au | 84% | #19,698 | – | |
| stylerunner.com | 79% | 558.9K | #76,448 | View details | |
adidas.com.au | adidas.com.au | 76% | #23,365 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Hype DC
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Hype DC
Hype DC was founded in 1998.
Hype DC is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Hype DC was established in 1998 in Sydney, Australia, as a footwear company. Operations focus on the online retail of shoes for men and women, with the domain hypedc.com serving as the primary platform. The business model emphasizes internet-first distribution within the apparel and footwear sector. Products are targeted at consumers in Australia and potentially broader markets, maintaining a presence in urban fashion trends.
Hype DC has 1 investor. Key investors include Accent Group.
Yes. Hype DC was acquired by Accent Group in July 2016.
The website of Hype DC receives about 1.1 million visits a month and ranks #32,313 among all websites worldwide.