About Icelandic Provisions
Icelandic Provisions is a Consumer company based in New York (United States) founded in 2015 by Terry McGuire, Gregg Rubin, and Jonathan Flint. Icelandic skyr is produced and marketed by the company. It operates on a Direct-to-Consumer (D2C) model. Icelandic Provisions has raised $55.96 million across 8 funding rounds. The company has 11 employees. Its website icelandicprovisions.com draws about 33 thousand monthly visits. Icelandic Provisions offers products and services including Traditional Icelandic Skyr and Dairy-Free Skyr. Its focus areas include Food & Beverage, Dairy Products and Yogurt. Its legal entity is Icelandic Provisions, Inc. Its competitors include Painterland Sisters, Siggi’s and Halsafoods; 2 of its 3 listed competitors have raised funding.
Company details
Icelandic Provisions is engaged in the production of traditional Icelandic Skyr, a yogurt-like dairy product made using heirloom cultures from Iceland. The company operates in the food and beverage sector, offering both traditional and dairy-free Skyr variants. Their products are characterized by high protein content and lower sugar levels compared to other flavored yogurts. Developed in partnership with Icelands oldest farmer-owned dairy, their Skyr is crafted using original Icelandic recipes, ensuring a thick and creamy texture. Distribution is primarily targeted at consumers in North America.
- Headquarters New York, United States
- Employees 11
- Founders Terry McGuire, Gregg Rubin, Jonathan Flint
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website icelandicprovisions.com
- Social LinkedIn X Facebook Instagram
- Legal Name Icelandic Provisions, Inc.
- Total Equity Funding$55.96M (USD)
in 8 rounds
- Latest Funding Round$1.7M (USD), Series C
Sep 2025
- Employee Count11
Products & Services of Icelandic Provisions
Icelandic Provisions offers a comprehensive portfolio of products and services, including Traditional Icelandic Skyr and Dairy-Free Skyr.
Traditional Icelandic Skyr is made with heirloom cultures.
Dairy-Free Skyr is offered as a vegan alternative.
Funding Insights of Icelandic Provisions
Icelandic Provisions has successfully raised a total of $55.96M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $1.7 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $55.96M
- Total Rounds 8
- Last Round Series C — $1.7M
- First Round $11M
(Dec 2015)
All 8 funding rounds of Icelandic Provisions with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2025 | $1.7M | Series C | – | – | – |
| Aug 2022 | $10.99M | Series C | – | – | – |
| Nov 2021 | $10.63M | Series C | – | – | – |
| Feb 2021 | $3.5M | Series B | – | – | – |
| Feb 2019 | $4M | Series B | – | – | – |
| May 2018 | $5M | Series B | – | – | – |
| Jan 2017 | $9.14M | Series B | – | – | – |
| Dec 2015 | $11M | Series B | – | – | – |
People of Icelandic Provisions
19 people are tracked at Icelandic Provisions (12 in leadership, 7 in team); the tracked headcount is 11.
| Name | Role | Group |
|---|---|---|
Terry McGuire | Co-Founder | Leadership |
Gregg Rubin | Co-Founder | Leadership |
Jonathan Flint | Co-Founder & Chairman | Leadership |
Nadia Zehngut | Senior Director Of Supply Chain | Leadership |
Mark Alexander | CEO | Leadership |
Carolyn Donoghue | Chief Customer Officer | Leadership |
Nicole Brantley | Senior Director Of Sales | Leadership |
Brant Wutzl | Senior Vice President - Operations | Leadership |
Dan Hickle | Chief Marketing Officer | Leadership |
John Heath | Chief Innovation Officer | Leadership |
Ben Arbib | Senior Director, Marketing & Innovation | Leadership |
Molly Peterson | Head of Communications | Leadership |
Makayla Presgrave | Supply Planning Manager- Dairy | Team |
Taylor Grabski | Business Operations Planner | Team |
Mary Demoulas | Marketing | Team |
Jordan Margetich | Logistics Manager | Team |
Mildren Susana Mercedes | Dir. of Logistics and Customer Service | Team |
Erika Cadengo | Regional Sales Manager | Team |
Yukki L. | Senior Finance Manager | Team |
Complete people profiles for Icelandic Provisions
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Icelandic Provisions
3 dated milestones of Icelandic Provisions across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Icelandic Provisions is founded.
- Funding First funding round of $11.0M.
- Funding Latest funding round, Series C, of $1.7M.
Competitors of Icelandic Provisions
Icelandic Provisions has 3 listed competitors in our database, 2 of them funded. They include Painterland Sisters, Siggi’s and Halsafoods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| painterlandsisters.com | 2020 | Wellsboro, United States | $296,000 | Brand of skyr yogurt | ||
| siggis.com | 2004 | New York, United States | 41 | Dairy products brand | ||
| halsafoods.com | 2014 | Santa Monica, United States | $500,000 | Brand of plant-based yogurt products. |
Detailed competitors of Icelandic Provisions
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Icelandic Provisions
The website of Icelandic Provisions (icelandicprovisions.com) receives about 32.9K visits a month and ranks #927,728 among all websites worldwide, #5,936 in Groceries.
- Monthly visits32.9K
▼ 3.3% vs previous month
- Unique visitors16.8K
per month
- Global rank#927,728
among all websites
- Category rank#5,936
Food and Drink · Groceries
- Bounce rate67%
- Pages per visit1.7
- Average visit16 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Icelandic Provisions. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| siggis.com | 100% | 141.4K | #480,529 | View details | |
| painterlandsisters.com | 76% | 11.9K | #1,824,660 | View details | |
| slimmingeats.com | 76% | 396.5K | #158,897 | View details | |
| marianos.com | 76% | 1.1M | #39,310 | View details | |
shop.sprouts.com | shop.sprouts.com | 76% | #17,632 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Icelandic Provisions
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- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Icelandic Provisions (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Icelandic Provisions
Complete news archive for Icelandic Provisions
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Frequently Asked Questions about Icelandic Provisions
Icelandic Provisions was founded in 2015.
Icelandic Provisions is headquartered in New York, United States. It is registered at New York, New York, United States.
Icelandic Provisions is a funded company, having raised a total of $55.96M across 8 funding rounds to date. The company's 1st funding round was a Series B of $11M, raised on Dec 2015.
Icelandic Provisions has 11 employees.
Icelandic Provisions is engaged in the production of traditional Icelandic Skyr, a yogurt-like dairy product made using heirloom cultures from Iceland. The company operates in the food and beverage sector, offering both traditional and dairy-free Skyr variants. Their products are characterized by high protein content and lower sugar levels compared to other flavored yogurts. Developed in partnership with Icelands oldest farmer-owned dairy, their Skyr is crafted using original Icelandic recipes, ensuring a thick and creamy texture. Distribution is primarily targeted at consumers in North America.
Icelandic Provisions's top competitors include Painterland Sisters, Siggi’s and Halsafoods.
Icelandic Provisions offers Traditional Icelandic Skyr and Dairy-Free Skyr.
Icelandic Provisions operates through Icelandic Provisions, Inc..