About Icelandic Provisions
Icelandic Provisions is a company based in New York (United States) founded in 2015 by Terry McGuire, Gregg Rubin, and Jonathan Flint. It operates as a Direct-to-Consumer (D2C). Icelandic Provisions has raised $55.96 million across 8 funding rounds. The company has 11 employees as of December 31, 2022. Icelandic Provisions offers products and services including Traditional Icelandic Skyr and Dairy-Free Skyr. Icelandic Provisions operates in a competitive market with competitors including Painterland Sisters, Siggi’s, Halsafoods, Crescent Ridge Dairy and Greenbrier Dairy, among others.
- Headquarter New York, United States
- Employees 11 as on 31 Dec, 2022
- Founders Terry McGuire, Gregg Rubin, Jonathan Flint
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Icelandic Provisions, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$55.96 M (USD)
in 8 rounds
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Latest Funding Round
$1.7 M (USD), Series C
Sep 19, 2025
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Investors
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Employee Count
11
as on Dec 31, 2022
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Products & Services of Icelandic Provisions
Icelandic Provisions offers a comprehensive portfolio of products and services, including Traditional Icelandic Skyr and Dairy-Free Skyr. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Traditional Icelandic Skyr is made with heirloom cultures.
Dairy-Free Skyr is offered as a vegan alternative.
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Funding Insights of Icelandic Provisions
Icelandic Provisions has successfully raised a total of $55.96M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $1.7 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series C — $1.7M
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First Round
First Round
(21 Dec 2015)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2025 | Amount | Series C - Icelandic Provisions | Valuation |
investors |
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| Aug, 2022 | Amount | Series C - Icelandic Provisions | Valuation |
investors |
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| Nov, 2021 | Amount | Series C - Icelandic Provisions | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Icelandic Provisions
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Icelandic Provisions
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Icelandic Provisions Comparisons
Competitors of Icelandic Provisions
Icelandic Provisions operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Painterland Sisters, Siggi’s, Halsafoods, Crescent Ridge Dairy and Greenbrier Dairy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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Latest news on Icelandic Provisions
Frequently Asked Questions about Icelandic Provisions
When was Icelandic Provisions founded?
Icelandic Provisions was founded in 2015.
Where is Icelandic Provisions located?
Icelandic Provisions is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Icelandic Provisions a funded company?
Icelandic Provisions is a funded company, having raised a total of $55.96M across 8 funding rounds to date. The company's 1st funding round was a Series C of $10.63M, raised on Dec 21, 2015.
How many employees does Icelandic Provisions have?
As of Dec 31, 2022, the latest employee count at Icelandic Provisions is 11.
What does Icelandic Provisions do?
Icelandic Provisions is engaged in the production of traditional Icelandic Skyr, a yogurt-like dairy product made using heirloom cultures from Iceland. The company operates in the food and beverage sector, offering both traditional and dairy-free Skyr variants. Their products are characterized by high protein content and lower sugar levels compared to other flavored yogurts. Developed in partnership with Icelands oldest farmer-owned dairy, their Skyr is crafted using original Icelandic recipes, ensuring a thick and creamy texture. Distribution is primarily targeted at consumers in North America.
Who are the top competitors of Icelandic Provisions?
Icelandic Provisions's top competitors include Painterland Sisters, Siggi’s and Halsafoods.
What products or services does Icelandic Provisions offer?
Icelandic Provisions offers Traditional Icelandic Skyr and Dairy-Free Skyr.
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