About Icelandirect
Icelandirect is a company based in Clifton (United States) founded in 2010 was acquired by New Heritage Capital in August 2021.. Icelandirect offers products and services including Omega-3 Fish Oil Supplements, Wild Alaskan Salmon Oil, Pet Fish Oil Supplements, and Norwegian Salmon Oil. Icelandirect operates in a competitive market with competitors including General Mills, Danone, Kraft Heinz Company, Conagra Brands and Michael Foods, among others.
- Headquarter Clifton, United States
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Icelandirect, Llc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
New Heritage Capital
(Aug 12, 2021)
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Products & Services of Icelandirect
Icelandirect offers a comprehensive portfolio of products and services, including Omega-3 Fish Oil Supplements, Wild Alaskan Salmon Oil, Pet Fish Oil Supplements, and Norwegian Salmon Oil. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides essential omega-3 fatty acids for human health and wellness.
High-quality oil sourced for premium nutritional benefits.
Omega-3 supplements designed to support pet health and vitality.
Nutrient-rich oil for dietary and health applications.
Funding Insights of Icelandirect
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Icelandirect
Icelandirect has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include New Heritage Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments are made in founder-led businesses.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Icelandirect
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Icelandirect
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Icelandirect Comparisons
Competitors of Icelandirect
Icelandirect operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as General Mills, Danone, Kraft Heinz Company, Conagra Brands and Michael Foods, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multi-category food products are produced and distributed globally.
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Health-focused dairy and plant-based food products are offered.
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Processed foods and beverages are manufactured globally.
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Vertically integrated company in manufacturing and supply of value-added meat and food products
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High-quality food ingredients are processed for industry use.
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AI-powered technology is developed for food product innovation and development.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Icelandirect
When was Icelandirect founded?
Icelandirect was founded in 2010.
Where is Icelandirect located?
Icelandirect is headquartered in Clifton, United States.
What does Icelandirect do?
Icelandirect, established in 2010 and currently in Acquired stage, focuses on food and agriculture, food beverage products, and multi-category. Manufacturer brand of fish oil for people and pets. Adapting to market demands with innovation and client-focused strategies. It continues to evolve, meeting industry challenges with strategic approaches.
Who are the top competitors of Icelandirect?
Icelandirect's top competitors include Kraft Heinz Company, General Mills and NotCo.
What products or services does Icelandirect offer?
Icelandirect offers Omega-3 Fish Oil Supplements, Wild Alaskan Salmon Oil, Pet Fish Oil Supplements, and Norwegian Salmon Oil.
Who are Icelandirect's investors?
Icelandirect has 1 investor. Key investors include New Heritage Capital.