About Icelandirect
Icelandirect is a Consumer company based in Clifton (United States) founded in 2010, and was acquired by New Heritage Capital in August 2021. Manufacturer brand of fish oil for people and pets. Icelandirect offers products and services including Omega-3 Fish Oil Supplements, Wild Alaskan Salmon Oil, Pet Fish Oil Supplements, and Norwegian Salmon Oil. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Consumer Goods. Its legal entity is Icelandirect, LLC. Its competitors include General Mills, Kraft Heinz Company and Conagra Brands.
Company details
Icelandirect, established in 2010 and currently in Acquired stage, focuses on food and agriculture, food beverage products, and multi-category. Manufacturer brand of fish oil for people and pets. Adapting to market demands with innovation and client-focused strategies. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Clifton, United States
- Stage Acquired
- SectorsConsumer
- Website icelandirect.com
- Social LinkedIn Facebook
- Acquired by New Heritage Capital (Aug 2021)
- Legal Name Icelandirect, Llc
- Investors
- Acquired byNew Heritage Capital
(Aug 2021)
Products & Services of Icelandirect
Icelandirect offers a comprehensive portfolio of products and services, including Omega-3 Fish Oil Supplements, Wild Alaskan Salmon Oil, Pet Fish Oil Supplements, and Norwegian Salmon Oil.
Provides essential omega-3 fatty acids for human health and wellness.
High-quality oil sourced for premium nutritional benefits.
Omega-3 supplements designed to support pet health and vitality.
Nutrient-rich oil for dietary and health applications.
Investors in Icelandirect
Icelandirect has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include New Heritage Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are made in founder-led businesses. | newheritagecapital.com | Boston, United States |
Investor details for Icelandirect
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Timeline of Icelandirect
2 dated milestones of Icelandirect across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Icelandirect is founded.
- Exit Acquired by New Heritage Capital.
Competitors of Icelandirect
Icelandirect has 3 listed competitors in our database. They include General Mills, Kraft Heinz Company and Conagra Brands.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| generalmills.com | 1866 | Minneapolis, United States | 34,000 | Multi-category food products are produced and distributed globally. | ||
| kraftheinzcompany.com | 2013 | Pittsburgh, United States | 38,000 | Processed foods and beverages are manufactured globally. | ||
| conagrabrands.com | 1919 | Chicago, United States | 18,600 | Vertically integrated company in manufacturing and supply of value-added meat and food products |
Detailed competitors of Icelandirect
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Web traffic of Icelandirect
The website of Icelandirect (icelandirect.com) receives about 8.2K visits a month.
- Monthly visits8.2K
▲ 57.6% vs previous month
Websites whose visitors overlap most with Icelandirect. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vitakem.com | 100% | #3,436,757 | View details | ||
| nutrapakusa.com | 75% | 7.3K | #2,452,809 | View details | |
| connoils.com | 74% | 4.4K | #4,334,748 | View details | |
| activinside.com | 74% | 14.2K | #1,666,086 | View details | |
supplementfactoryuk.com | supplementfactoryuk.com | 74% | #562,440 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Icelandirect
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- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Icelandirect (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Icelandirect
Complete news archive for Icelandirect
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Frequently Asked Questions about Icelandirect
Icelandirect was founded in 2010.
Icelandirect is headquartered in Clifton, United States.
Icelandirect, established in 2010 and currently in Acquired stage, focuses on food and agriculture, food beverage products, and multi-category. Manufacturer brand of fish oil for people and pets. Adapting to market demands with innovation and client-focused strategies. It continues to evolve, meeting industry challenges with strategic approaches.
Icelandirect's top competitors include Kraft Heinz Company, General Mills and Conagra Brands.
Icelandirect offers Omega-3 Fish Oil Supplements, Wild Alaskan Salmon Oil, Pet Fish Oil Supplements, and Norwegian Salmon Oil.
Icelandirect has 1 investor. Key investors include New Heritage Capital.
Icelandirect operates through Icelandirect, Llc.
Yes. Icelandirect was acquired by New Heritage Capital in August 2021.