About ICONIC London
ICONIC London is a company based in London (United Kingdom) founded in 2015 by Jade Elliott was acquired by Bluegem Capital Partners in July 2018.. ICONIC London offers products and services including Underglow Blurring Primer, Triple Threat Mascara, Bronzing Elixir, Shape and Shade Sculpting Sticks, and Glow All Over Melting Balm Stick. ICONIC London operates in a competitive market with competitors including L'Oréal, Estee Lauder, L'Occitane, Unilever and Avon, among others.
- Headquarter London, United Kingdom
- Founders Jade Elliott
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Iconic London Ltd
- Date of Incorporation 10 Aug, 2017
- Jurisdiction LONDON, UNITED KINGDOM
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Annual Revenue
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Net Profit
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Latest Funding Round
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Employee Count
Employee Count
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Acquired by
Bluegem Capital Partners
(Jul 10, 2018)
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Products & Services of ICONIC London
ICONIC London offers a comprehensive portfolio of products and services, including Underglow Blurring Primer, Triple Threat Mascara, Bronzing Elixir, Shape and Shade Sculpting Sticks, and Glow All Over Melting Balm Stick. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Primer that smooths and blurs skin for makeup application
Mascara lengthens, lifts, and volumizes lashes for enhanced eyes
Elixir delivers hydrating, bronzed glow for face and body
Sticks provide creamy contour for soft facial definition
Balm offers nourishing radiance for face and body
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Funding Insights of ICONIC London
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in ICONIC London
ICONIC London has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Bluegem Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment management services are offered for consumer staple businesses.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by ICONIC London
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - ICONIC London
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Iconic London Comparisons
Competitors of ICONIC London
ICONIC London operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as L'Oréal, Estee Lauder, L'Occitane, Unilever and Avon, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Internet first brand of skin & hair care, and makeup products for men and women
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Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments
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Beauty and personal care products are sold by L'Occitane globally.
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A global consumer goods business with diverse product offerings.
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Beauty and spa services are provided globally by Avon.
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Makeup products are recommended online based on personal quizzes.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Iconic London
Frequently Asked Questions about ICONIC London
When was ICONIC London founded?
ICONIC London was founded in 2015.
Where is ICONIC London located?
ICONIC London is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of ICONIC London?
Jade Elliott is the current CEO of ICONIC London. They have also founded this company.
What does ICONIC London do?
ICONIC London was founded in 2015 in London, United Kingdom, as a brand focused on cosmetics. A range of makeup items, such as eyeshadows, lipsticks, powders, and mascaras, is offered through its online store. Products are distributed worldwide, with operations centered on e-commerce to reach international customers. The company is led by founder and CEO Jade Elliott.
Who are the top competitors of ICONIC London?
ICONIC London's top competitors include L'Oréal, Estee Lauder and L'Occitane.
What products or services does ICONIC London offer?
ICONIC London offers Underglow Blurring Primer, Triple Threat Mascara, Bronzing Elixir, Shape and Shade Sculpting Sticks, and Glow All Over Melting Balm Stick.
Who are ICONIC London's investors?
ICONIC London has 1 investor. Key investors include Bluegem Capital Partners.