Idden

Seoul, South Korea Founded: 2021 • Age: 5 yrs
Offers sustainable toothbrushes, toothpaste, and bars made from upcycled materials.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors - Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Idden

Idden is a company based in Seoul (South Korea) founded in 2021. It operates as a D2C and B2B. Idden offers products and services including Earthbrush R, Earthbar HB02, and Earthtab Solid Toothpaste. Idden operates in a competitive market with competitors including L'Occitane, L'Oréal, Estee Lauder, HUL and Kose Corporation, among others.

  • Headquarter Seoul, South Korea
  • Sectors
    Consumer
    Environment
  • Email
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  • Phone
    *********
  • Website
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  • Social
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  • Legal Name 서스테이너블랩 주식회사
  • Jurisdiction Na, Maharashtra, India
Operational Areas
Consumer → Baby, Parenting & Pet Care
Environment → Environmental Management & Pollution Control
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
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Products & Services of Idden

Idden offers a comprehensive portfolio of products and services, including Earthbrush R, Earthbar HB02, and Earthtab Solid Toothpaste.

Primary

Eco-friendly toothbrush with replaceable heads for reduced waste.

Upcycled bar made from apple waste for sustainable personal care.

Plastic-free solid toothpaste for easy, eco-friendly oral care.

Funding Insights of Idden

Investments & Acquisitions by Idden

Investments

Financial Statements - Idden

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Competitors of Idden

Idden operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as L'Occitane, L'Oréal, Estee Lauder, HUL and Kose Corporation, among others.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Beauty and personal care products are sold by L'Occitane globally.
domain founded_year HQ Location
Internet first brand of skin & hair care, and makeup products for men and women
domain founded_year HQ Location
Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments
domain founded_year HQ Location
Fast-moving consumer goods, packaged foods, and consumer products are produced.
domain founded_year HQ Location
Cosmetics and beauty products are developed and sold across Asia.
domain founded_year HQ Location
Online platform offering body care and fragrance products

Latest news on Idden

Frequently Asked Questions about Idden

Idden was founded in 2021.

Idden is headquartered in Seoul, South Korea.

Idden specializes in eco-friendly personal care items like toothbrushes and solid toothpaste, created from upcycled materials such as apple and beer waste to minimize plastic use. The company operates online and through B2B channels, planting a tree and supporting local jobs with each purchase. Based in Seoul, South Korea, it promotes sustainability by encouraging routines that benefit both consumers and the environment, including community initiatives for rainforest protection.

Idden's top competitors include L'Oréal, Estee Lauder and L'Occitane.

Idden offers Earthbrush R, Earthbar HB02, and Earthtab Solid Toothpaste.

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