About Idden
Idden is a company based in Seoul (South Korea) founded in 2021. It operates as a D2C and B2B. Idden offers products and services including Earthbrush R, Earthbar HB02, and Earthtab Solid Toothpaste. Idden operates in a competitive market with competitors including L'Occitane, L'Oréal, Estee Lauder, HUL and Kose Corporation, among others.
- Headquarter Seoul, South Korea
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ConsumerEnvironment
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- Legal Name 서스테이너블랩 주식회사
- Jurisdiction Na, Maharashtra, India
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Products & Services of Idden
Idden offers a comprehensive portfolio of products and services, including Earthbrush R, Earthbar HB02, and Earthtab Solid Toothpaste.
Eco-friendly toothbrush with replaceable heads for reduced waste.
Upcycled bar made from apple waste for sustainable personal care.
Plastic-free solid toothpaste for easy, eco-friendly oral care.
Funding Insights of Idden
Investments & Acquisitions by Idden
Financial Statements - Idden
Idden Comparisons
Competitors of Idden
Idden operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as L'Occitane, L'Oréal, Estee Lauder, HUL and Kose Corporation, among others.
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Beauty and personal care products are sold by L'Occitane globally.
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Internet first brand of skin & hair care, and makeup products for men and women
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Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments
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Fast-moving consumer goods, packaged foods, and consumer products are produced.
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| domain | founded_year | HQ Location |
Cosmetics and beauty products are developed and sold across Asia.
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| domain | founded_year | HQ Location |
Online platform offering body care and fragrance products
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Latest news on Idden
Frequently Asked Questions about Idden
Idden was founded in 2021.
Idden is headquartered in Seoul, South Korea.
Idden specializes in eco-friendly personal care items like toothbrushes and solid toothpaste, created from upcycled materials such as apple and beer waste to minimize plastic use. The company operates online and through B2B channels, planting a tree and supporting local jobs with each purchase. Based in Seoul, South Korea, it promotes sustainability by encouraging routines that benefit both consumers and the environment, including community initiatives for rainforest protection.
Idden's top competitors include L'Oréal, Estee Lauder and L'Occitane.
Idden offers Earthbrush R, Earthbar HB02, and Earthtab Solid Toothpaste.