About Idea Drop
Idea Drop is a Technology company based in London (United Kingdom) founded in 2014 by Martin de Rusett and Robin Michael Hunnam, and was acquired by Wazoku in January 2023. Cloud-based idea management platform for businesses. Idea Drop has raised $1.59 million across 3 funding rounds from investors including Wazoku, Cubet and BMS PERFORMANCE. The company has 11 employees. Idea Drop was last valued at $6.84 million in January 2017. Its focus areas include Enterprise Applications, HRTech, Employee Engagement and Idea Management. Its legal entity is IDEADROP LIMITED.
Company details
Idea Drop was founded in 2014 in London, United Kingdom, as a cloud-based platform in the idea management sector. Employees ideas and feedback are shared with teams, including an option for anonymity, while commercial or operational challenges are posted to broader groups with set deadlines and rewards. Exciting ideas are automatically sorted for managerial review and decision-making. Operations follow a two-tiered pricing model based on per-user monthly fees.
- Headquarters London, United Kingdom
- Employees 11
- Founders Martin de Rusett, Robin Michael Hunnam
- Stage Acquired
- SectorsTechnology
- Emailβ’β’β’β’β’β’β’β’
- Website ideadrop.co
- Social LinkedIn X Facebook
- Acquired by Wazoku (Jan 2023)
- Legal Name Ideadrop Limited
- Date of Incorporation 07 Mar, 2014
- Jurisdiction SEVENOAKS, KENT, ENGLAND
Funding Insights of Idea Drop
Idea Drop has successfully raised a total of $1.59M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $1.26 million completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.59M
- Total Rounds 3
- Last Round Seed β $1.26M
- First Round $146,500
(Apr 2014)
- Investors Count 37
All 3 funding rounds of Idea Drop with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | $1.26M | Seed | $6.84M | Paul Pascoe, Adam Gilbert | |
| Jul 2015 | $189,500 | Seed | β | β | |
| Apr 2014 | $146,500 | Angel Round | $649,200 | David Billinghurst |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2017 | $6.84M | β’β’β’β’β’β’β’β’ |
Last known valuation $6.84M (Jan 2017). 38 investors in total: 3 institutional and 35 angel.
Investors in Idea Drop
Idea Drop has secured backing from 38 investors, including institutional and angel investors. Prominent investors backing the company include Wazoku, Cubet and BMS PERFORMANCE.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provides recruitment services for sales, marketing, and engineering industries. | 1990 | bmsperformance.com | London, United Kingdom | |
Delivers custom software development, AI, data solutions, and cloud consulting services to enterprises. | 2007 | cubettech.com | Kochi, India | |
PP Paul Pascoe | unknown_4999b2aa4b80434c8 | |||
AG Adam Gilbert | unknown_a355d5a02aaf4fe6a | |||
NP Nigel Pascoe | unknown_b91ba000b062462e8 | |||
DD Derrick Dale | unknown_823983b9722d4ef1b | |||
AG Anne Gilbert | unknown_0d0f4e07d00d4c869 | |||
SP Simon Pascoe | unknown_b691caf4e9564eb78 | |||
GE Gerald Elflein | unknown_2a035de4e4d441fab | |||
AS Alison Smith | unknown_34fee6a0e37f4ac9b |
Investor details for Idea Drop
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Idea Drop
2 people are tracked at Idea Drop (2 in leadership); the tracked headcount is 11.
| Name | Role | Group |
|---|---|---|
Martin de Rusett | Co-Founder | Leadership |
Robin Michael Hunnam | Co-Founder | Leadership |
Complete people profiles for Idea Drop
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Idea Drop
5 dated milestones of Idea Drop across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Idea Drop is founded.
- Funding First funding round of $146K.
- Funding Latest funding round, Seed, of $1.3M.
- Milestone Reaches Minicorn status.
- Exit Acquired by Wazoku.
Web traffic of Idea Drop
Websites that share an audience with Idea Drop (ideadrop.co).
Websites whose visitors overlap most with Idea Drop. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
conference.awwwards.com | conference.awwwards.com | 100% | β | ||
google.co.uk | google.co.uk | 100% | #355 | β |
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Related news about Idea Drop
Complete news archive for Idea Drop
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Frequently Asked Questions about Idea Drop
Idea Drop was founded in 2014.
Idea Drop is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Idea Drop is a funded company, having raised a total of $1.59M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $146.5K, raised on Apr 2014.
Idea Drop has 11 employees.
Idea Drop was founded in 2014 in London, United Kingdom, as a cloud-based platform in the idea management sector. Employees ideas and feedback are shared with teams, including an option for anonymity, while commercial or operational challenges are posted to broader groups with set deadlines and rewards. Exciting ideas are automatically sorted for managerial review and decision-making. Operations follow a two-tiered pricing model based on per-user monthly fees.
Idea Drop has 38 investors. Key investors include Wazoku, Cubet, BMS PERFORMANCE, Paul Pascoe, and Adam Gilbert.
The valuation of Idea Drop is $6.84M as of Jan 2017.
Idea Drop operates through Ideadrop Limited.
Yes. Idea Drop was acquired by Wazoku in January 2023.

