About Ideal Standard
Ideal Standard is a Real Estate & Construction company based in Gentbrugge (Belgium) founded in 1817, and was acquired by Villeroy & Boch in September 2023. Manufacturer of products and solutions for private and public bathrooms. The company has 41 employees. Its chief executive, as recorded, is Tao Yang. Its website idealstandard.com draws about 22 thousand monthly visits. Its focus areas include Real Estate and Construction, Building Materials, Interiors and Sanitaryware. Its legal entity is IDEAL STANDARD INTERNATIONAL. Its competitors include Recticel and Unilin.
Company details
Ideal Standard was founded in 1817 and is headquartered in Gentbrugge, Belgium. Operations center on the manufacturing of bathroom products and solutions tailored for both private and public applications. The company operates within the sanitaryware and fixtures sector, providing items such as basins, toilets, and related systems. Distribution occurs globally, with a focus on European markets, supported by co-CEOs Tao Yang and Torsten Turling.
- Headquarters Gentbrugge, Belgium
- Employees 41
- Stage Acquired
- SectorsReal Estate & Construction
- Email••••••••
- Website idealstandard.com
- Social LinkedIn
- Acquired by Bain Capital Private Equity (Jul 2007)
- Legal Name Ideal Standard International
- Annual Revenue$674.63 M (USD)-15as on Dec 31, 2022
- Net Profit-$113.92 M (USD)35as on Dec 31, 2022
- EBITDA-$113.82 M (USD)35as on Dec 31, 2022
- InvestorsBain Capital Private Equity
& 1 more
- Employee Count41
- Acquired by
Investors in Ideal Standard
Ideal Standard has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Bain Capital Private Equity and Villeroy & Boch.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private investment firm managing assets and expanding into equity, credit, and real estate services. | 1984 | baincapitalprivateequity.com | London, United Kingdom | |
Manufacturer and retailer of home furnishing products | 1748 | villeroy-boch.asia | Mettlach, Germany |
Investor details for Ideal Standard
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People of Ideal Standard
7 people are tracked at Ideal Standard (4 in leadership, 3 in team); the tracked headcount is 41.
| Name | Role | Group |
|---|---|---|
Tao Yang | Co-CEO | Leadership |
Torsten Turling | Co-CEO | Leadership |
Jan Peter Tewes | CEO | Leadership |
Carol Gilchrist | Deputy CEO & Director Of Operations | Leadership |
Emanuil Zahariev | Ideal Way Expert | Team |
Harriet Ribbons | Out Of Hours GP | Team |
Sue Sumner | HR Manager | Team |
Complete people profiles for Ideal Standard
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Timeline of Ideal Standard
3 dated milestones of Ideal Standard across 206 years, from founding to its latest funding, stage changes and deals.
- Founded Ideal Standard is founded.
- Exit Acquired by Bain Capital Private Equity.
- Exit Acquired by Villeroy & Boch.
Competitors of Ideal Standard
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| recticel.com | 1778 | Brussels, Belgium | Foams are manufactured by Recticel for insulation and technical uses. | |||
| unilin.com | 1960 | Waregem, Belgium | Manufacturer of laminate flooring, vinyl tiles, and roofing panels |
Detailed competitors of Ideal Standard
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Web traffic of Ideal Standard
The website of Ideal Standard (idealstandard.com) receives about 22K visits a month.
- Monthly visits22K
▲ 60.9% vs previous month
Websites whose visitors overlap most with Ideal Standard. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| americanstandard-us.com | 100% | 264K | #157,709 | View details | |
is-videxim.ru | is-videxim.ru | 82% | – | ||
idealstandard-sales.co.uk | idealstandard-sales.co.uk | 74% | – | ||
gavglimakra.se | gavglimakra.se | 73% | #6,624,698 | – | |
baddiscount.com | baddiscount.com | 72% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Ideal Standard
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Related news about Ideal Standard
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Frequently Asked Questions about Ideal Standard
Ideal Standard was founded in 1817.
Ideal Standard is headquartered in Gentbrugge, Belgium. It is registered at Gentbrugge, East Flanders, Belgium.
Tao Yang is the CEO of Ideal Standard, as recorded in our data.
Ideal Standard has 41 employees.
Annual revenue of Ideal Standard is $674.63M as on Dec 31, 2022.
Ideal Standard was founded in 1817 and is headquartered in Gentbrugge, Belgium. Operations center on the manufacturing of bathroom products and solutions tailored for both private and public applications. The company operates within the sanitaryware and fixtures sector, providing items such as basins, toilets, and related systems. Distribution occurs globally, with a focus on European markets, supported by co-CEOs Tao Yang and Torsten Turling.
Ideal Standard has 2 investors. Key investors include Bain Capital Private Equity, and Villeroy & Boch.
Ideal Standard operates through Ideal Standard International.
Yes. Ideal Standard was acquired by Bain Capital Private Equity in July 2007.

