About Identity Direct
Identity Direct is a company based in Australia founded in 2003 was acquired by MySale Group in April 2017.. Identity Direct operates in a competitive market with competitors including Flipkart, Lazada, Etsy, Myntra and Nykaa, among others.
- Headquarter Australia
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Sectors
Retail
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Phone
*********
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Website
*********
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
MySale Group
(Apr 06, 2017)
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Funding Insights of Identity Direct
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Identity Direct
Identity Direct has secured backing from 1 investor. Prominent investors backing the company include MySale Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Group company operating flash sales sites in different geographies
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Identity Direct
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Identity Direct
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Identity Direct Comparisons
Competitors of Identity Direct
Identity Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Flipkart, Lazada, Etsy, Myntra and Nykaa, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multi-category consumer products are offered via an online marketplace platform.
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| domain | founded_year | HQ Location |
Multi-category products are sold via an online marketplace platform.
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| domain | founded_year | HQ Location |
Online marketplace offering multi-category products from independent designers
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| domain | founded_year | HQ Location |
Fashion and lifestyle products are offered via an online marketplace.
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| domain | founded_year | HQ Location |
Cosmetics, skincare, haircare, and wellness products are retailed online.
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| domain | founded_year | HQ Location |
Multi-category consumer products are sold via an online marketplace.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Identity Direct
When was Identity Direct founded?
Identity Direct was founded in 2003.
Where is Identity Direct located?
Identity Direct is headquartered in Australia.
What does Identity Direct do?
Identity Direct was established in 2003 and is headquartered in Australia. Operations are centered on e-commerce, where a diverse range of products spanning multiple categories is offered through the domain identitydirect.com. The company functions as an online retailer, providing direct-to-consumer access to goods without physical stores. Focus remains on efficient digital distribution within the retail sector, serving customers primarily in the Australian market.
Who are the top competitors of Identity Direct?
Who are Identity Direct's investors?
Identity Direct has 1 investor. Key investors include MySale Group.