About IfOnly
IfOnly is a Media & Entertainment company based in San Francisco (United States) founded in 2011, and was acquired by Mastercard in August 2020. Online marketplace for experiences. IfOnly has raised $57.05 million across 10 funding rounds from investors including Mastercard, Hyatt and Sotheby's. The company has 40 employees. IfOnly offers products and services including Experience Booking Platform and Charity Auction Services. Its focus areas include Online Event Ticketing, Multicategory and Marketplace. Its legal entity is TRAINA INTERACTIVE CORP. Its competitors include StubHub, Fever and Eventbrite; 3 of its 3 listed competitors have raised funding.
Company details
IfOnly is an online marketplace for different types of experiences ranging from culinary, music, film, adventure, sports, performing arts etc. Provides a curated selection of experiences to users. Local professionals and venues can sell experiences on the platform using buy-it-now model, auctions, sweepstakes. Sellers can build a profile, post their experiences, and sell tickets. Listing on the platform is free, charges a percentage from ticket sales. Claims to donate 10 percent of its gross sales to more than 200 charities.
- Headquarters San Francisco, United States
- Employees 40
- Stage Acquired
- SectorsMedia & Entertainment
- Website ifonly.com/website/shutdown
- Social LinkedIn X Facebook
- Acquired by Mastercard (Aug 2020)
- Legal Name Traina Interactive Corp.
- Total Equity Funding$57.05M (USD)
in 10 rounds
- Latest Funding Round$409.34K (USD), Series D
Sep 2018
- InvestorsMastercard
& 23 more
- Employee Count40
- Acquired byMastercard
(Aug 2020)
Products & Services of IfOnly
IfOnly offers a comprehensive portfolio of products and services, including Experience Booking Platform and Charity Auction Services.
Platform for discovering and booking unique events and auctions.
Service for participating in auctions that support charitable causes.
Funding Insights of IfOnly
IfOnly has successfully raised a total of $57.05M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $409.34 thousand completed in September 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $57.05M
- Total Rounds 10
- Last Round Series D — $409,335
- First Round $1.08M
(Feb 2012)
- Investors Count 24
All 10 funding rounds of IfOnly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2018 | $409,335 | Series D | – | – | – |
| Apr 2018 | $20M | Series D | – | Mastercard | |
| Jul 2017 | $6.12M | Series C | – | – | – |
| May 2017 | $1.12M | Series B | – | – | – |
| Nov 2016 | Series B | – | Sotheby's | – | |
| Aug 2016 | $3.07M | Series B | – | – | – |
| Feb 2016 | $10.25M | Series B | – | The Yucaipa Companies, XB Ventures | |
| Oct 2013 | $12M | Series A | – | New Enterprise Associates, Khosla Ventures | |
| Aug 2013 | $3M | Angel Round | – | Yuri Milner, Nirav Tolia | – |
| Feb 2012 | $1.08M | Seed | – | – | – |
24 investors in total: 13 institutional and 11 angel.
Investors in IfOnly
IfOnly has secured backing from 24 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Mastercard, Hyatt and Sotheby's.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
Early-stage startups are funded by this venture capital firm. | 2004 | khoslaventures.com | Menlo Park, United States | |
Venture finance services, including debt and equity, are provided to capital-backed companies globally. | triplepointcapital.com | |||
Venture capital fund investing in the fin-tech sector | xbventures.com | Mexico City, Mexico | ||
Advance is engaged in long-term investment across diverse sectors. | advance.com | New York, United States | ||
Venture capital investments are directed toward multiple sectors. | americanexpress.com/us/business/american-express-ventures | New York, United States | ||
Global payments are processed via card network connections. | 1966 | mastercard.com | Purchase, United States | |
Global hotel chain | 1957 | hyatt.com | Chicago, United States | |
Fine art and collectibles are auctioned internationally. | 1744 | sothebys.com | New York, United States |
Investor details for IfOnly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of IfOnly
4 dated milestones of IfOnly across 9 years, from founding to its latest funding, stage changes and deals.
- Founded IfOnly is founded.
- Funding First funding round of $1.1M.
- Funding Latest funding round, Series D, of $409K.
- Exit Acquired by Mastercard.
Competitors of IfOnly
IfOnly has 3 listed competitors in our database, 3 of them funded. They include StubHub, Fever and Eventbrite.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| stubhub.com | 2000 | San Francisco, United States | $53.41M | 646 | Tickets for live events are bought and resold online. | |
| feverup.com | 2014 | New York, United States | $527.03M | Curator and distributor of live entertainment experiences | ||
| eventbrite.com | 2006 | San Francisco, United States | $349.25M | 352 | Platform for discovering and purchasing tickets for events |
Detailed competitors of IfOnly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of IfOnly
Websites that share an audience with IfOnly (ifonly.com).
Websites whose visitors overlap most with IfOnly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
allthingsd.com | allthingsd.com | 100% | #1,737,971 | – | |
extraordinarygriefexperiences.com | extraordinarygriefexperiences.com | 96% | – | ||
lucidcafe.com | lucidcafe.com | 69% | – |
Top companies in Online Event Ticketing Platforms
3 companies that operate in the same segment as IfOnly (Online Event Ticketing Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Tickets for live events are bought and resold online. | 2000 | San Francisco, California, United States | USD 53.41 M | USD 1.75 B | ||
Curator and distributor of live entertainment experiences | 2014 | New York, New York, United States | USD 777.03 M | 5,660 | ||
Event tickets are searched and booked through a digital platform. | 2009 | New York, New York, United States | USD 398 M | 850 |
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Related news about Ifonly
Complete news archive for IfOnly
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Frequently Asked Questions about IfOnly
IfOnly was founded in 2011 and raised its 1st funding round 1 year after it was founded.
IfOnly is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
IfOnly is a funded company, having raised a total of $57.05M across 10 funding rounds to date. The company's 1st funding round was a Seed of $1.08M, raised on Feb 2012.
IfOnly has 40 employees.
IfOnly is an online marketplace for different types of experiences ranging from culinary, music, film, adventure, sports, performing arts etc. Provides a curated selection of experiences to users. Local professionals and venues can sell experiences on the platform using buy-it-now model, auctions, sweepstakes. Sellers can build a profile, post their experiences, and sell tickets. Listing on the platform is free, charges a percentage from ticket sales. Claims to donate 10 percent of its gross sales to more than 200 charities.
IfOnly's top competitors include StubHub, Fever and Eventbrite.
IfOnly offers Experience Booking Platform and Charity Auction Services.
IfOnly has 24 investors. Key investors include Mastercard, Hyatt, Sotheby's, Khosla Ventures, and Digital Garage.
IfOnly operates through Traina Interactive Corp..
Yes. IfOnly was acquired by Mastercard in August 2020.