About ImagiPlay
ImagiPlay is a Consumer company based in Sarasota (United States) founded in 1998 by Barbara Aimes, and was acquired by Begin Again Toys in September 2011. Toys and games for children are offered online by ImagiPlay. ImagiPlay offers products and services including Activity Book, Newsletter, and Website Resources. Its focus areas include Retail, Mom & Baby Care, Commerce and Toys. Its competitors include Skip Hop, Particula and Caden Lane; 1 of its 3 listed competitors has raised funding.
Company details
ImagiPlay was founded in 1998 and is headquartered in Sarasota, United States. Operations focus on an internet-first model within the childrens toys and games sector. A range of products is provided, including lego sets, toy kits, pop-up toys, activity boxes, board games, and coloring books. Emphasis is placed on items designed to support imaginative and creative play among kids.
- Headquarters Sarasota, United States
- Founders Barbara Aimes
- Stage Acquired
- SectorsConsumer
- Website imagiplay.com
- Social LinkedIn X
- Acquired by Begin Again Toys (Sep 2011)
- Investors
- Acquired byBegin Again Toys
(Sep 2011)
Products & Services of ImagiPlay
ImagiPlay offers a comprehensive portfolio of products and services, including Activity Book, Newsletter, and Website Resources.
Free downloadable book for kids' creative activities and learning.
Regular updates with ideas for family fun and educational content.
Collection of ideas for toys, crafts, and parenting hacks.
Investors in ImagiPlay
ImagiPlay has secured backing from 1 investor. Prominent investors backing the company include Begin Again Toys.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Innovative toys for children made from eco-friendly material | 2011 | beginagaintoys.com | Fort Collins, United States |
Investor details for ImagiPlay
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of ImagiPlay
1 people are tracked at ImagiPlay (1 in leadership).
| Name | Role | Group |
|---|---|---|
Barbara Aimes | Founder | Leadership |
Complete people profiles for ImagiPlay
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of ImagiPlay
2 dated milestones of ImagiPlay across 13 years, from founding to its latest funding, stage changes and deals.
- Founded ImagiPlay is founded.
- Exit Acquired by Begin Again Toys.
Competitors of ImagiPlay
ImagiPlay has 3 listed competitors in our database, 1 of them funded. They include Skip Hop, Particula and Caden Lane.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| skiphop.com | 2003 | New York, United States | 78 | Internet-first brand of multi-category baby products | ||
| particula-tech.com | 2014 | Flushing, United States | $5M | Smart games and connected toys are developed by Particula. | ||
| cadenlane.com | 2004 | Boerne, United States | An online boutique specializing in high-quality newborn clothing and baby essentials. |
Detailed competitors of ImagiPlay
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of ImagiPlay
Websites that share an audience with ImagiPlay (imagiplay.com).
Websites whose visitors overlap most with ImagiPlay. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
organicclothing.blogs.com | organicclothing.blogs.com | 100% | – | ||
globalgoodspartners.org | globalgoodspartners.org | 100% | #4,086,077 | – | |
mamasearth.com | mamasearth.com | 71% | #8,840,297 | – | |
seasonsnaturaltoys.com | seasonsnaturaltoys.com | 61% | – |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as ImagiPlay (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Frequently Asked Questions about ImagiPlay
ImagiPlay was founded in 1998.
ImagiPlay is headquartered in Sarasota, United States. It is registered at Sarasota, Florida, United States.
ImagiPlay was founded in 1998 and is headquartered in Sarasota, United States. Operations focus on an internet-first model within the childrens toys and games sector. A range of products is provided, including lego sets, toy kits, pop-up toys, activity boxes, board games, and coloring books. Emphasis is placed on items designed to support imaginative and creative play among kids.
ImagiPlay's top competitors include Skip Hop, Particula and Caden Lane.
ImagiPlay offers Activity Book, Newsletter, and Website Resources.
ImagiPlay has 1 investor. Key investors include Begin Again Toys.
Yes. ImagiPlay was acquired by Begin Again Toys in September 2011.