Immersal

Helsinki, Finland Founded: 2015 • Age: 11 yrs Acquired By Hexagon
An augmented reality platform for product visualization is developed.

About Immersal

Immersal is a Technology company based in Helsinki (Finland) founded in 2015, and was acquired by Hexagon in July 2021. An augmented reality platform for product visualization is developed. Immersal has raised $1.7 million across 3 funding rounds from investors including Hexagon, Business Finland and Sisu. Its website immersal.com draws about 10 thousand monthly visits. Immersal offers products and services including Visual Positioning Systems, WebAR Application, and City-Scale Toolkit. Its focus areas include High Tech, Augmented Reality, Applications and Retail.

Company details

Immersal was established in 2015 in Helsinki, Finland, within the augmented reality sector. A platform is provided for AR-based product visualization, enabling digital overlays on physical environments. Operations focus on software development and integration services for businesses seeking immersive display solutions. The company maintains its headquarters in Finland, serving clients across Europe and beyond with technology tailored to retail and manufacturing applications.

Key Metrics
  • Total Equity Funding
    $1.7M (USD)

    in 3 rounds

  • Latest Funding Round
    $1M (USD), Seed

    May 2019

  • Investors
    Hexagon

    & 7 more

  • Acquired by
    Hexagon

    (Jul 2021)

Products & Services of Immersal

Immersal offers a comprehensive portfolio of products and services, including Visual Positioning Systems, WebAR Application, and City-Scale Toolkit.

Visual Positioning Systems
AR Technology

Enables accurate device positioning for navigation and tracking applications.

WebAR Application
Augmented Reality Platform

Facilitates indoor navigation and AR experiences in large venues.

City-Scale Toolkit
Mapping Software

Provides spatial mapping for smart city and delivery solutions.

Apps and channels of Immersal

its YouTube channel Immersal has 1.16K subscribers and 30 videos.

Immersal
YouTube 1.16K subscribers 30 videos Science & Technology
Open channel

Videos from Immersal

The most watched videos on Immersal's YouTube channel, Immersal (1.16K subscribers). Click a video to play it here.

IMMERSAL TUTORIAL: Create AR Navigation using Unity’s NavMesh
2.7K views
iPad Manual Mapper Museum
1.7K views
Introducing Next-gen City-scale VPS
954 views
WebAR Indoor Navigation at Mall of Tripla, Helsinki
598 views

More on Immersal.

Funding Insights of Immersal

Immersal has successfully raised a total of $1.7M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $1 million completed in May 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $1.7M
  • Total Rounds 3
  • Last Round Seed β€” $1M
  • First Round $110,000

    (Feb 2016)

  • Investors Count 7

All 3 funding rounds of Immersal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
May 2019$1MSeed–Business Finland, Sisu
–
Dec 2017$589,458Angel Round–Bruce Oreck, Inka Mero
–
Feb 2016$110,000Seed–Presence Capital
–
Valuation history

8 investors in total: 4 institutional and 4 angel.

Investors in Immersal

Immersal has secured backing from 8 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Hexagon, Business Finland and Sisu.

All
Venture Fund
Institutional
Angel
InvestorDescriptionFounded YearDomainLocation
sisu.vc
presencecap.com
Innovation, internationalization, and investment support for businesses is provided.
1983businessfinland.fiHelsinki, Finland
Hexagon is recognized for delivering advanced measurement and automation technologies.
1980hexagon.comStockholm, Sweden

Bruce Oreck

unknown_e79d297031a1408fa

Inka Mero

Managing Partner at Voima Ventures, active angel investor in tech startups
unknown_6448a299e0964030a

Torsti Tenhunen

Finnish entrepreneur and angel investor in Indian startups, focused on tech and innovation.
unknown_12693170889c4355a

Stuart Patton

Angel investor and advisor, focused on Indian startups and technology sectors.
unknown_d83cd5edebb845469
Premium access

Investor details for Immersal

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Immersal

4 dated milestones of Immersal across 6 years, from founding to its latest funding, stage changes and deals.

  1. Founded Immersal is founded.
  2. Funding First funding round of $110K.
  3. Funding Latest funding round, Seed, of $1.0M.
  4. Exit Acquired by Hexagon.

Web traffic of Immersal

The website of Immersal (immersal.com) receives about 10.1K visits a month.

  • Monthly visits
    10.1K

    ▼ 6% vs previous month

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Websites whose visitors overlap most with Immersal. Affinity shows how closely the audiences match.

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100%
47K#756,865View details
lightship.dev
lightship.dev
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#918,876–
overlyapp.com
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Related news about Immersal

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Complete news archive for Immersal

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Frequently Asked Questions about Immersal

Immersal was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Immersal is headquartered in Helsinki, Finland.

Immersal is a funded company, having raised a total of $1.7M across 3 funding rounds to date. The company's 1st funding round was a Seed of $110K, raised on Feb 2016.

Immersal was established in 2015 in Helsinki, Finland, within the augmented reality sector. A platform is provided for AR-based product visualization, enabling digital overlays on physical environments. Operations focus on software development and integration services for businesses seeking immersive display solutions. The company maintains its headquarters in Finland, serving clients across Europe and beyond with technology tailored to retail and manufacturing applications.

Immersal offers Visual Positioning Systems, WebAR Application, and City-Scale Toolkit.

Immersal has 8 investors. Key investors include Hexagon, Business Finland, Sisu, Bruce Oreck, and Inka Mero.

Yes. Immersal was acquired by Hexagon in July 2021.

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