About iMotions
iMotions is a Technology company based in Copenhagen (Denmark) founded in 2005 by Peter Hartzbech, and was acquired by Smart Eye in October 2021. Hardware, software, and services for biometric research are provided. Its chief executive, as recorded, is Peter Hartzbech. Its website imotions.com draws about 196 thousand monthly visits. Its focus areas include High Tech, Eye Tracking, Applications and Marketing Research.
Company details
iMotions develops eye-tracking software, which is compatible with multiple hardware systems and biometric sensors. The platform also provides insights for research usability studies. Its integrated technologies include EEG, EMG, GSR, eye tracking and, facial expression analysis. The company also provides iMotions API, by which the developers can build and integrate the offerings into their projects. Its clients are MIT, Harvard, Yale, US Air Force, Thync, Purdue University, Nestle, PG among others. Its partners are BIOPAC, Emotient, Tobii, ASL, ABM, Emotiv, Microsoft, Empatica, etc.
Apps and channels of iMotions
its YouTube channel iMotions has 1.31K subscribers and 30 videos.
Videos from iMotions
The most watched videos on iMotions's YouTube channel, iMotions (1.31K subscribers). Click a video to play it here.
More on iMotions.
Investors in iMotions
iMotions has secured backing from 1 investor. Prominent investors backing the company include Smart Eye.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AI-powered driver monitoring systems are developed for vehicles. | 1999 | smarteye.se | Gothenburg, Sweden |
Investor details for iMotions
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- Complete investor list
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- Investor portfolios
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Verified entity values are shown only after access is granted.
People of iMotions
12 people are tracked at iMotions (7 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Peter Hartzbech | Founder & CEO | Leadership |
Jacob Ulmert | VP, Engineering | Leadership |
Matthew Strafuss | Director Of Product And Solutions Engineering, Affectiva | Leadership |
Samir Karzazi | Director, Corporate Solutions & Global Consultancy | Leadership |
Kerstin Wolf | Product Director (lab & Online) | Leadership |
Jessica M. Wilson | Global Director, Product Specialists | Leadership |
Ole Baunbæk Jensen | Vice President Of Product Management | Leadership |
Nadia Haagen Pedersen | EVP, Marketing & Strategy | Team |
Stig Kristensen | Web Manager | Team |
Abhijeet Kujur | Researcher | Team |
Dr. Divya Seernani | Lead Product Specialist - Science | Team |
Nam Nguyen | Lead Product Specialist, Innovation And Technology | Team |
Complete people profiles for iMotions
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Board tenure
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Timeline of iMotions
2 dated milestones of iMotions across 16 years, from founding to its latest funding, stage changes and deals.
- Founded iMotions is founded.
- Exit Acquired by Smart Eye.
Web traffic of iMotions
The website of iMotions (imotions.com) receives about 196.3K visits a month.
- Monthly visits196.3K
▲ 7.2% vs previous month
Websites whose visitors overlap most with iMotions. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pupil-labs.com | 100% | 49.9K | #649,658 | View details | |
| shimmersensing.com | 100% | 15.5K | #1,550,738 | View details | |
| pluxbiosignals.com | 100% | 29.5K | #1,003,138 | View details | |
| biometricsltd.com | 100% | 7.3K | #2,945,037 | View details | |
| cost.eu | 100% | 251.4K | #154,025 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for iMotions
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Verified entity values are shown only after access is granted.
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Related news about Imotions
Complete news archive for iMotions
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about iMotions
iMotions was founded in 2005.
iMotions is headquartered in Copenhagen, Denmark.
Peter Hartzbech is the CEO of iMotions, as recorded in our data. They have also founded this company.
iMotions develops eye-tracking software, which is compatible with multiple hardware systems and biometric sensors. The platform also provides insights for research usability studies. Its integrated technologies include EEG, EMG, GSR, eye tracking and, facial expression analysis. The company also provides iMotions API, by which the developers can build and integrate the offerings into their projects. Its clients are MIT, Harvard, Yale, US Air Force, Thync, Purdue University, Nestle, PG among others. Its partners are BIOPAC, Emotient, Tobii, ASL, ABM, Emotiv, Microsoft, Empatica, etc.
iMotions has 1 investor. Key investors include Smart Eye.
Yes. iMotions was acquired by Smart Eye in October 2021.
The website of iMotions receives about 196 thousand visits a month.

