About iMotors
iMotors is a Transportation, Automotive & Logistics company based in Walnut Creek (United States) founded in 1999. Online classified platform of new used cars. iMotors has raised $62.5 million across 1 funding round from investors including Charter School Growth Fund, grpartners.com.au and Trinity Ventures. Its website imotors.com draws about 808 thousand monthly visits. iMotors offers products and services including New Car Sales, Used Car Sales, Car Prices and Quotes, and Vehicle Photos and Videos. Its focus areas include Consumer, Auto E-Commerce & Content, Second Hand Vehicles and Cars. Its legal entity is Buyerlink. Its competitors include Carvana, Copart and Vroom; 2 of its 3 listed competitors have raised funding.
Company details
iMotors was founded in 1999 in Walnut Creek, United States, as an online classified platform in the automotive sector. Listings of new and used vehicles are maintained, allowing searches by criteria such as condition, make, model, location, price range, and MPG. Research tools and comparison features are provided to assist users in evaluating options before purchase decisions are made.
- Headquarters Walnut Creek, United States
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles
- Website imotors.com
- Social LinkedIn X Facebook Instagram
- Legal Name Buyerlink
- Total Equity Funding$62.5M (USD)
in 1 rounds
- Latest Funding Round$62.5M (USD), Series C
Aug 2000
- InvestorsCharter School Growth Fund
& 7 more
Products & Services of iMotors
iMotors offers a comprehensive portfolio of products and services, including New Car Sales, Used Car Sales, Car Prices and Quotes, and Vehicle Photos and Videos.
Platform for searching and buying new cars online.
Service for finding and purchasing used vehicles online.
Tool for checking prices and obtaining car quotes.
Features for viewing car images and videos online.
Funding Insights of iMotors
iMotors has successfully raised a total of $62.5M through 1 strategic funding round. The most recent funding activity was a Series C round of $62.5 million completed in August 2000. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $62.5M
- Total Rounds 1
- Last Round Series C — $62.5M
- First Round $62.5M
(Aug 2000)
- Investors Count 8
All 1 funding rounds of iMotors with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2000 | $62.5M | Series C | – | Charter School Growth Fund, grpartners.com.au | – |
8 investors in total: 8 institutional.
Investors in iMotors
iMotors has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Charter School Growth Fund, grpartners.com.au and Trinity Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in early-stage technology and real estate companies. | trinityventures.com | |||
Private equity investments are directed toward US-based companies. | meritechcapital.com | Palo Alto, United States | ||
Venture capital investments are made in disruptive growth companies. | oakvc.com | Greenwich, United States | ||
Private equity investments are backed by a single-family office firm. | capital.vulcan.com | Seattle, United States | ||
High-performing public charter schools are expanded via philanthropic investments. | 2000 | chartergrowthfund.org | Broomfield, United States | |
Manages a privately-owned hedge fund focused on equity long/short strategies. | 1989 | moorecap.com | New York, United States | |
| rosewoodventures.com | ||||
| grpartners.com.au |
Investor details for iMotors
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of iMotors
2 dated milestones of iMotors across 1 years, from founding to its latest funding, stage changes and deals.
- Founded iMotors is founded.
- Funding First funding round of $62.5M.
Competitors of iMotors
iMotors has 3 listed competitors in our database, 2 of them funded. They include Carvana, Copart and Vroom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| carvana.com | 2012 | Phoenix, United States | $460M | 37,296 | Pre-owned vehicles are sold online with financing and valuation services. | |
| copart.com | 1982 | Dallas, United States | 10,200 | Used and salvaged vehicles are offered via an online marketplace. | ||
| vroom.com | 2013 | New York, United States | $707.61M | 1,613 | Used cars are purchased and resold online through Vroom's platform. |
Detailed competitors of iMotors
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of iMotors
The website of iMotors (imotors.com) receives about 808.1K visits a month and ranks #55,490 among all websites worldwide, #1,088 in Vehicles.
- Monthly visits808.1K
▼ 15.2% vs previous month
- Unique visitors465.9K
per month
- Global rank#55,490
among all websites
- Category rank#1,088
Vehicles · Vehicles
- Bounce rate49%
- Pages per visit2.9
- Average visit1 min 30 sec
- DevicesDesktop 51% · Mobile 49%
Websites whose visitors overlap most with iMotors. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| carsdirect.com | 100% | 1.5M | #40,962 | View details | |
machinasphere.com | machinasphere.com | 92% | #110,162 | – | |
casualself.com | casualself.com | 90% | #17,197 | – | |
invoice-pricing.com | invoice-pricing.com | 90% | #115,518 | – | |
| cars.com | 83% | 29.6M | #1,446 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for iMotors
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Imotors
Complete news archive for iMotors
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Frequently Asked Questions about iMotors
iMotors was founded in 1999 and raised its 1st funding round 1 year after it was founded.
iMotors is headquartered in Walnut Creek, United States. It is registered at Walnut Creek, California, United States.
iMotors is a funded company, having raised a total of $62.5M across 1 funding round to date. The company's 1st funding round was a Series C of $62.5M, raised on Aug 2000.
iMotors was founded in 1999 in Walnut Creek, United States, as an online classified platform in the automotive sector. Listings of new and used vehicles are maintained, allowing searches by criteria such as condition, make, model, location, price range, and MPG. Research tools and comparison features are provided to assist users in evaluating options before purchase decisions are made.
iMotors offers New Car Sales, Used Car Sales, Car Prices and Quotes, and Vehicle Photos and Videos.
iMotors has 8 investors. Key investors include Charter School Growth Fund, grpartners.com.au, Trinity Ventures, Moore Capital Management, and Meritech Capital.
iMotors operates through Buyerlink.
The website of iMotors receives about 808 thousand visits a month and ranks #55,490 among all websites worldwide.