About Imperative
Imperative is a Technology company based in Seattle (United States) founded in 2014 by Aaron Hurst, and was acquired by Chronus in June 2024. It operates as an assessment and learning platform is provided for employers. It operates on a SaaS (Software-as-a-Service) model. Imperative has raised $5.64 million across 6 funding rounds from investors including Chronus and Voyager Capital. Its chief executive is Aaron Hurst. Imperative offers products and services including Imperative Platform, Career Mentoring, and Manager Effectiveness. Its focus areas include Software and HR Technology. Its legal entity is Imperative Group Inc. Its competitors include Culture Amp, ScribbleLive, Pingboard, Vantage Circle and Reward Gateway and 3 more; 7 of its 8 listed competitors have raised funding.
Company details
Imperative is recognized as a workforce engagement platform designed for hybrid work environments. The platform is utilized to enhance employee connection to their work, organization, and peers through personalized engagement initiatives. Solutions such as purpose activation, career mentoring, and manager effectiveness are provided to improve retention, motivation, and behavior change. The platform is trusted by leading global brands to activate strong workplace cultures and accelerate organizational change. Engagement metrics are offered to leaders for tracking specific conversation topics and initiatives.
- Headquarters Seattle, United States
- Founders Aaron Hurst
- SectorsTechnology
- Website imperative.com
- Social LinkedIn X Facebook
- Acquired by Chronus (Jun 2024)
- Legal Name Imperative Group Inc.
Products & Services of Imperative
Imperative offers a comprehensive portfolio of products and services, including Imperative Platform, Career Mentoring, and Manager Effectiveness.
Employee engagement is enhanced through personalized purpose activation.
Career growth is supported through structured mentoring programs.
Manager skills are improved with targeted engagement tools.
Funding Insights of Imperative
Imperative has successfully raised a total of $5.64M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $3.32 million completed in March 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.64M
- Total Rounds 6
- Last Round Series A — $3.32M
- First Round $165,000
(Oct 2014)
- Investors Count 1
All 6 funding rounds of Imperative with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2020 | $3.32M | Series A | – | Voyager Capital | – |
| Jun 2018 | $845,000 | Seed | – | – | – |
| Sep 2015 | $557,000 | Seed | – | – | – |
| Feb 2015 | $165,000 | Seed | – | – | – |
| Oct 2014 | $750,000 | Seed | – | – | – |
| Oct 2014 | $165,000 | Debt – Conventional | – | – | – |
2 investors in total: 2 institutional.
Investors in Imperative
Imperative has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Chronus and Voyager Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage US tech investments are managed by Voyager Capital. | – | voyagercapital.com | Seattle, United States | |
Corporate training is enabled via a SaaS mentoring platform. | 2007 | chronus.com | Bellevue, United States |
Investor details for Imperative
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People of Imperative
7 people are tracked at Imperative (2 in leadership, 1 in board & advisors, 4 in team).
| Name | Role | Group |
|---|---|---|
Aaron Hurst | Co-Founder & CEO | Leadership |
Emma Powers | Head of Marketing | Leadership |
Jacek Głodek | Technical Advisor | Board & advisors |
Rick Barnes | Senior Software Engineer | Team |
Eric Mowery | Quality And Release Engineer | Team |
Hyewon Abe | Technical Product Manager | Team |
Agata Dębska | Frontend Developer | Team |
Complete people profiles for Imperative
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Imperative
4 dated milestones of Imperative across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Imperative is founded.
- Funding First funding round of $165K.
- Funding Latest funding round, Series A, of $3.3M.
- Exit Acquired by Chronus.
Competitors of Imperative
Imperative has 8 listed competitors in our database, 7 of them funded. They include Culture Amp, ScribbleLive, Pingboard, Vantage Circle and Reward Gateway, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cultureamp.com | 2009 | Richmond, Australia | $258.3M | – | Employee experience management platform | |
| scribblelive.com | 2008 | Toronto, Canada | $61.32M | – | Employee engagement is supported through interactive assessments and polls. | |
| pingboard.com | 2013 | Austin, United States | $7.5M | 32 | Employee engagement solutions provider | |
| vantagecircle.com | 2011 | Plano, United States | $349,751 | 262 | Employee benefits and engagement are delivered via a cloud-based platform. | |
| rewardgateway.com | 2006 | Rochester, United States | – | 324 | Employee engagement software is provided for performance management and recognition. | |
| energage.com | 2006 | Exton, United States | $15M | 218 | Employee Engagement Platform | |
| modolabs.com | 2010 | Cambridge, United States | $14.4M | 89 | Digital engagement and no-code application development platform | |
| applausehq.com | 2020 | Salt Lake, United States | $7M | – | Employee engagement is facilitated via an online platform for enterprises. |
Detailed competitors of Imperative
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- Full competitor set
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Web traffic of Imperative
The website of Imperative (imperative.com) receives about 4.6K visits a month.
- Monthly visits4.6K
▲ 15.8% vs previous month
Websites whose visitors overlap most with Imperative. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bcorporation.net | 100% | 319K | #142,671 | View details | |
grindspaces.com | grindspaces.com | 60% | – | – | – |
| thediversitymovement.com | 28% | 14.5K | #1,791,117 | View details |
Top companies in HR & Workforce Technology
10 companies that operate in the same segment as Imperative (HR & Workforce Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | – | 1,695 | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Reward-based crowdfunding is facilitated for content creators and musicians. | 2013 | San Francisco, California, United States | USD 412.1 M | – | 1,218 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | 1,746 | |
Cloud-based HR and financial software is delivered to enterprises. | 2005 | Pleasanton, California, United States | USD 352.3 M | USD 9.53 B | 21,000 | |
Businesses are connected with freelancers via an online marketplace. | 1999 | San Francisco, California, United States | USD 140 M | USD 787.78 M | 600 | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 473.73 M | – | 3,902 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.2 B | – | 5,356 |
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Related news about Imperative
Complete news archive for Imperative
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Frequently Asked Questions about Imperative
Imperative was founded in 2014.
Imperative is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Aaron Hurst is the current CEO of Imperative. They have also founded this company.
Imperative is a funded company, having raised a total of $5.64M across 6 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $165K, raised on Oct 2014.
Imperative is recognized as a workforce engagement platform designed for hybrid work environments. The platform is utilized to enhance employee connection to their work, organization, and peers through personalized engagement initiatives. Solutions such as purpose activation, career mentoring, and manager effectiveness are provided to improve retention, motivation, and behavior change. The platform is trusted by leading global brands to activate strong workplace cultures and accelerate organizational change. Engagement metrics are offered to leaders for tracking specific conversation topics and initiatives.
Imperative's top competitors include Culture Amp, Vantage Circle and Reward Gateway.
Imperative offers Imperative Platform, Career Mentoring, and Manager Effectiveness.
Imperative has 2 investors. Key investors include Chronus, and Voyager Capital.
Imperative operates through Imperative Group Inc..
Yes. Imperative was acquired by Chronus in June 2024.