About Imperative
Imperative is a company based in Seattle (United States) founded in 2014 by Aaron Hurst was acquired by Chronus in June 2024. It operates as a SaaS (Software-as-a-Service). Imperative has raised $5.64 million across 6 funding rounds from investors including Chronus and Voyager Capital. Imperative offers products and services including Imperative Platform, Career Mentoring, and Manager Effectiveness. Imperative operates in a competitive market with competitors including Culture Amp, ScribbleLive, Pingboard, Vantage Circle and Reward Gateway, among others.
- Headquarter Seattle, United States
- Founders Aaron Hurst
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Imperative Group Inc.
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Products & Services of Imperative
Imperative offers a comprehensive portfolio of products and services, including Imperative Platform, Career Mentoring, and Manager Effectiveness. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Employee engagement is enhanced through personalized purpose activation.
Career growth is supported through structured mentoring programs.
Manager skills are improved with targeted engagement tools.
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Funding Insights of Imperative
Imperative has successfully raised a total of $5.64M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $3.32 million completed in March 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series A — $3.3M
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First Round
First Round
(14 Oct 2014)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2020 | Amount | Series A - Imperative | Valuation | Voyager Capital |
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| Jun, 2018 | Amount | Seed - Imperative | Valuation |
investors |
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| Sep, 2015 | Amount | Seed - Imperative | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Imperative
Imperative has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Chronus and Voyager Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage US tech investments are managed by Voyager Capital.
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Corporate training is enabled via a SaaS mentoring platform.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Imperative
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Imperative
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Imperative Comparisons
Competitors of Imperative
Imperative operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Culture Amp, ScribbleLive, Pingboard, Vantage Circle and Reward Gateway, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Employee experience management platform
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Employee engagement is supported through interactive assessments and polls.
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| domain | founded_year | HQ Location |
Employee engagement solutions provider
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| domain | founded_year | HQ Location |
Employee benefits and engagement are delivered via a cloud-based platform.
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Employee engagement software is provided for performance management and recognition.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Imperative
Frequently Asked Questions about Imperative
When was Imperative founded?
Imperative was founded in 2014.
Where is Imperative located?
Imperative is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Who is the current CEO of Imperative?
Aaron Hurst is the current CEO of Imperative. They have also founded this company.
Is Imperative a funded company?
Imperative is a funded company, having raised a total of $5.64M across 6 funding rounds to date. The company's 1st funding round was a Seed of $557K, raised on Oct 14, 2014.
What does Imperative do?
Imperative is recognized as a workforce engagement platform designed for hybrid work environments. The platform is utilized to enhance employee connection to their work, organization, and peers through personalized engagement initiatives. Solutions such as purpose activation, career mentoring, and manager effectiveness are provided to improve retention, motivation, and behavior change. The platform is trusted by leading global brands to activate strong workplace cultures and accelerate organizational change. Engagement metrics are offered to leaders for tracking specific conversation topics and initiatives.
Who are the top competitors of Imperative?
Imperative's top competitors include Culture Amp, Vantage Circle and Reward Gateway.
What products or services does Imperative offer?
Imperative offers Imperative Platform, Career Mentoring, and Manager Effectiveness.
Who are Imperative's investors?
Imperative has 2 investors. Key investors include Chronus, and Voyager Capital.
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