About Impromy
Impromy is a Consumer company based in Australia founded in 2014, and was acquired by Blackmores in September 2018. It manufactures and markets meal replacement products. It operates in the Consumer and Healthcare sectors. Its focus areas include Food and Agriculture Tech, Food Tech, Novel Foods and Food Products. Its competitors include Hummingbird, MealShake, Bodytrim, Celebrity Slim and Becoming Healthy and 2 more; 1 of its 7 listed competitors has raised funding.
Company details
Impromy was founded in 2014 in Australia and operates within the nutrition and meal replacement sector. Products such as soups, shakes, meal bars, and snack bars in various flavors are produced and distributed. Recipes are shared on the company website, and users are connected with dietitians for nutrition consultations. All offerings are formulated without artificial sweeteners, colors, preservatives, or flavors.
- Headquarters Australia
- Stage Acquired
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website impromy.com
- Social X Facebook
- Acquired by Blackmores (Sep 2018)
- Investors
- Acquired byBlackmores
(Sep 2018)
Investors in Impromy
Impromy has secured backing from 1 investor. Prominent investors backing the company include Blackmores.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Health products for humans and animals, including vitamins, herbal and mineral nutritional supplements. | 1932 | blackmores.com.au | Sydney, Australia |
Investor details for Impromy
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- Complete investor list
- Round participation
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Timeline of Impromy
2 dated milestones of Impromy across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Impromy is founded.
- Exit Acquired by Blackmores.
Competitors of Impromy
Impromy has 7 listed competitors in our database, 1 of them funded. They include Hummingbird, MealShake, Bodytrim, Celebrity Slim and Becoming Healthy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hummingbird.co | 2016 | Boston, United States | $41.21M | – | Anti-money laundering software is provided for financial crime prevention. | |
| mealshake.com | 2003 | Australia | – | – | Supplier of meal shakes | |
| bodytrim.com.au | 2007 | North Ryde, Australia | – | – | Meal replacement protein shakes and weight loss programs are provided. | |
| celebrityslim.com.au | 2006 | Laverton, Australia | – | – | Manufactures and brands meal replacement shakes and protein bars for health-conscious consumers. | |
| becominghealthy.com.au | 2015 | Sydney, Australia | – | – | A brand specializing in meal replacement shakes and snacks for healthy living. | |
| baddiebod.com | 2016 | Brisbane, Australia | – | – | Brand and manufacturer specializing in high-quality meal replacement products. | |
| dietpeeps.com | 2022 | Melbourne, Australia | – | – | A mobile app delivering expert-led meal plans for weight loss management. |
Detailed competitors of Impromy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Impromy
Websites that share an audience with Impromy (impromy.com).
Websites whose visitors overlap most with Impromy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
keepvid.com | keepvid.com | 100% | – | #6,355,919 | – |
Top companies in Food & Beverage Platforms
10 companies that operate in the same segment as Impromy (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 6,903 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.62 B | USD 2.46 B | 4,488 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | 15,437 | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 592.4 M | – | 16,949 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | 6,360 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – |
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Frequently Asked Questions about Impromy
Impromy was founded in 2014.
Impromy is headquartered in Australia.
Impromy was founded in 2014 in Australia and operates within the nutrition and meal replacement sector. Products such as soups, shakes, meal bars, and snack bars in various flavors are produced and distributed. Recipes are shared on the company website, and users are connected with dietitians for nutrition consultations. All offerings are formulated without artificial sweeteners, colors, preservatives, or flavors.
Impromy's top competitors include Hummingbird, Bodytrim and MealShake.
Impromy has 1 investor. Key investors include Blackmores.
Yes. Impromy was acquired by Blackmores in September 2018.