About Indiegraf
Indiegraf is a company based in Vancouver (Canada) founded in 2020 by Caitlin Havlak and Erin Millar. News content is distributed to independent publishers by Indiegraf. Indiegraf has raised $2.2 million across 4 funding rounds from investors including Stand Up Ventures, Mucker and Coralus. Its chief executive, as recorded, is Erin Millar. Its website indiegraf.com draws about 19 thousand monthly visits. Indiegraf offers products and services including Indie Website and Indie Email. Its legal entity is Indiegraf Media Inc.
Company details
Indiegraf was established in 2020 in Vancouver, Canada, as a news agency. Operations center on supporting independent journalism through platform-based services that connect publishers with audiences and revenue tools. The company is co-founded by Caitlin Havlak and Erin Millar, with Millar serving as CEO. Focus remains on the media sector, enabling sustainable news production across digital channels.
- Headquarters Vancouver, Canada
- Founders Caitlin Havlak, Erin Millar
- Website indiegraf.com
- Social LinkedIn X Facebook Instagram
- Legal Name Indiegraf Media Inc
- Total Equity Funding$2.2M (USD)
in 4 rounds
- Latest Funding Round$2.2M (USD), Seed
Oct 2024
- InvestorsStand Up Ventures
& 7 more
Products & Services of Indiegraf
Indiegraf offers a comprehensive portfolio of products and services, including Indie Website and Indie Email.
A platform is provided for optimizing news websites with integrated newsletter and advertising features to support business growth.
A newsletter platform is offered for driving audience engagement and revenue through automations and analytics.
Funding Insights of Indiegraf
Indiegraf has successfully raised a total of $2.2M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $2.2 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.2M
- Total Rounds 4
- Last Round Seed — $2.2M
- Investors Count 8
All 4 funding rounds of Indiegraf with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2024 | $2.2M | Seed | – | StandUp Ventures, Mucker | – |
| Nov 2020 | $100,000 | Grant | – | – | |
| Nov 2020 | Seed | – | New Media Ventures, Marigold Capital | – | |
| May 2020 | Seed | – | Google News Initiative, Meta | – |
8 investors in total: 8 institutional.
Investors in Indiegraf
Indiegraf has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Stand Up Ventures, Mucker and Coralus.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed-stage investments are made in women-led technology companies. | standupvc.com | Toronto, Canada | ||
Accelerator and venture capital firm | mucker.com | Santa Monica, United States | ||
Spring is focused on connecting purpose-driven investors and founders for impact. | spring.is | Vancouver, Canada | ||
Early-stage startups focused on democracy are funded by NMV. | newmediaventures.org | |||
Venture capital firm investing in impact sectors | marigold-capital.com | Toronto, Canada | ||
Provider of solutions for news organizations | newsinitiative.withgoogle.com | San Francisco, United States | ||
A global initiative for collective reset and impact is offered. | coralus.world | |||
Meta is focused on building social technology for human connection. | facebookjournalismproject.com |
Investor details for Indiegraf
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Indiegraf
16 people are tracked at Indiegraf (3 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Caitlin Havlak | Co-Founder | Leadership |
Erin Millar | Co-Founder & CEO | Leadership |
Carol Cavaleiro | Product Director | Leadership |
Emily Fearon | Senior Audience Strategist | Team |
Kay Watanabe | Senior Implementation Developer | Team |
Olivia Gonzalez Yun | Customer Support Specialist | Team |
Bryn Ossington | Senior Manager, Publisher Experience | Team |
Caroline Dinall | Publisher Guide | Team |
Elvin Noriega | Senior Manager, Expert Services | Team |
Allison Mcilmoyl | Senior Product Manager, Advertising | Team |
Vanessa Reid | Senior Product Developer | Team |
Harvinder Singh | Senior Developer | Team |
Anjali Iddamsetty | Sr. Manager, Technical Services | Team |
Anastasiya Razumyeyeva | Product Designer | Team |
Catherine Nabulime | Onboarding Specialist | Team |
Valeria Angel | Publisher Guide (project Management) | Team |
Complete people profiles for Indiegraf
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Indiegraf
3 dated milestones of Indiegraf across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Indiegraf is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $2.2M.
Web traffic of Indiegraf
The website of Indiegraf (indiegraf.com) receives about 19.5K visits a month.
- Monthly visits19.5K
▼ 4.4% vs previous month
Websites whose visitors overlap most with Indiegraf. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hearstfellowships.com | hearstfellowships.com | 100% | #3,298,868 | – | |
lenfestinstitute.org | lenfestinstitute.org | 90% | #2,215,903 | – | |
datajournalism.com | datajournalism.com | 88% | #842,404 | – | |
newsmediaalliance.org | newsmediaalliance.org | 88% | #921,950 | – | |
iwmf.org | iwmf.org | 86% | #664,792 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Indiegraf
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Indiegraf
Indiegraf was founded in 2020.
Indiegraf is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Erin Millar is the CEO of Indiegraf, as recorded in our data. They have also founded this company.
Indiegraf is a funded company, having raised a total of $2.2M across 4 funding rounds to date.
Indiegraf was established in 2020 in Vancouver, Canada, as a news agency. Operations center on supporting independent journalism through platform-based services that connect publishers with audiences and revenue tools. The company is co-founded by Caitlin Havlak and Erin Millar, with Millar serving as CEO. Focus remains on the media sector, enabling sustainable news production across digital channels.
Indiegraf offers Indie Website and Indie Email.
Indiegraf has 8 investors. Key investors include Stand Up Ventures, Mucker, Coralus, Spring, and New Media Ventures.
Indiegraf operates through Indiegraf Media Inc.