About IndustryBuying
IndustryBuying is a Retail company based in Delhi (India) founded in 2013 by Rahul Gupta and Swati Gupta. Multi-category industrial goods are supplied via a B2B platform. IndustryBuying has raised $16.39 million across 7 funding rounds from investors including IndiaMART, BlackSoil and Beenos. IndustryBuying was last valued at $51.16 million in October 2018. Its website industrybuying.com draws about 2.8 million monthly visits. IndustryBuying offers products and services including Industrial Goods Platform, Office Supplies Service, and Material Handling Tools. Its focus areas include B2B E-Commerce, Horizontal and Marketplace. Its competitors include IndiaMART, Udaan and Solv; 3 of its 3 listed competitors have raised funding.
Company details
IndustryBuying was founded in 2013 in Delhi, India, functioning as a B2B platform for industrial goods across multiple categories. Products such as power tools, welding equipment, cleaning supplies, plumbing materials, agriculture implements, abrasives, automotive components, construction machinery, and office essentials are cataloged for procurement. Operations are supported by a mobile application available on Android and iOS platforms.
- Headquarters Delhi, India
- Founders Rahul Gupta, Swati Gupta
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website industrybuying.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$16.39M (USD)
in 7 rounds
- InvestorsIndiaMART
& 13 more
Associated legal entities of IndustryBuying
IndustryBuying is associated with 4 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Millihelen Technology Llp CIN AAY-7265 | Active | 24 Sep 2021 | New Delhi, Delhi | 2 | View details | ||
| Ib Monotaro Private Limited CIN U52609DL2020PTC366962 | Active | 28 Jul 2020 | Delhi, India | View details | |||
| Emtex Engineering Private Limited CIN U29100DL2011PTC226038 | Active | 11 Oct 2011 | New Delhi, Delhi | ₹0.0 Cr | 36 | 2 | View details |
| Ib Monotaro Private Limited CIN U46901DL2020PTC366962 | Active | 28 Jul 2020 | Delhi, Delhi | ₹36.0 Cr | 315 | 5 | View details |
Products & Services of IndustryBuying
IndustryBuying offers a comprehensive portfolio of products and services, including Industrial Goods Platform, Office Supplies Service, and Material Handling Tools.
Online service for purchasing industrial tools and equipment
Platform offering stationery and office products for businesses
Products for efficient goods handling and packaging
Apps and channels of IndustryBuying
IndustryBuying publishes 2 mobile apps with over 1M+ downloads.
Funding Insights of IndustryBuying
IndustryBuying has successfully raised a total of $16.39M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.39M
- Total Rounds 7
- First Round $2M
(Feb 2015)
- Investors Count 14
All 7 funding rounds of IndustryBuying with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | Series C | – | IndiaMART | – | |
| Oct 2018 | $5.28M | Series B | $51.16M | Kalaari Capital, Elevation Capital | |
| Apr 2018 | $2M | Debt – Venture | – | – | |
| Apr 2017 | $69,304 | Angel Round | $49.5M | Arun Venkatachalam, Muthiah Murugappan | – |
| Jan 2016 | $1.77M | Debt – Venture | – | – | |
| Sep 2015 | $9.04M | Series B | $••••• | Kalaari Capital, Trifecta Capital | |
| Feb 2015 | $2M | Series A | $••••• | Elevation Capital |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2018 | $51.16M | •••••••• |
| Apr 2017 | $49.5M | •••••••• |
| Sep 2015 | $••••• | •••••••• |
| Feb 2015 | $••••• | •••••••• |
Full valuation and stage history of IndustryBuying
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $51.16M (Oct 2018). 14 investors in total: 8 institutional and 6 angel.
Investors in IndustryBuying
IndustryBuying has secured backing from 14 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include IndiaMART, BlackSoil and Beenos.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital fund | beenext.com | Singapore, Singapore | ||
Investments in early-stage technology companies are made by Kalaari Capital. | kalaari.com | Bengaluru, India | ||
DG Ventures is engaged in investing in startup companies. | dgventures.com | San Francisco, United States | ||
Seed-stage tech-focused VC Firm funding companies in Asia, the Middle East and the US | 1999 | beenos.com | Tokyo, Japan | |
Elevation Capital is focused on early-stage tech investments in India. | elevationcapital.com | Delhi, India | ||
Private debt and equity funds are managed for technology sectors. | trifectacapital.in | Gurugram, India | ||
Online B2B marketplace connecting buyers and suppliers of diverse industrial products | 1999 | indiamart.com | Noida, India | |
Private debt is provided to growth-stage companies by BlackSoil. | 2010 | blacksoil.co.in | Mumbai, India | |
AK Arathi Krishna | unknown_45c2288bdc6646618 | |||
MM Muthiah Murugappan | Angel investor, ex-entrepreneur, focused on Indian startups in tech and consumer sectors. | unknown_879967b8bc01414eb |
Investor details for IndustryBuying
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Board of directors of IndustryBuying
The boards of the 3 registered companies of IndustryBuying currently have 7 directors; the longest-serving is Rahul Gupta, appointed in 2011. 10 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rahul Gupta DIN 02205796 | Whole-time director | 11 Oct 2011 | 15 yrs 1 mo | Emtex Engineering Private Limited, Ib Monotaro Private Limited |
| Masaya Suzuki DIN 08961546 | Director | 13 Nov 2020 | 6 yrs | Ib Monotaro Private Limited |
| Hidetoshi Taura DIN 09067069 | Director | 15 Feb 2021 | 5 yrs 8 mo | Ib Monotaro Private Limited |
| Swati Gupta DIN 00231260 | Designated Partner | 24 Sep 2021 | 5 yrs 1 mo | Millihelen Technology Llp, Emtex Engineering Private Limited |
| Dinesh Chandra Agarwal DIN 00191800 | Director | 03 Mar 2022 | 4 yrs 8 mo | Ib Monotaro Private Limited |
| Krishana Goel DIN 10777062 | Designated Partner | 21 Sep 2024 | 2 yrs 1 mo | Millihelen Technology Llp |
| Sakuya Tamura DIN 11206407 | Director | 23 Apr 2026 | 6 mo | Ib Monotaro Private Limited |
People of IndustryBuying
31 people are tracked at IndustryBuying (7 in leadership, 24 in team).
| Name | Role | Group |
|---|---|---|
| Co-Founder & COO | Leadership | |
| Co-Founder | Leadership | |
Ashwani Kamboj | Head Of Analytics | Leadership |
Himanshu Joshi | Cluster Head – Enterprise Sales B2b | Leadership |
Ranjeet Sharma | AVP & Head - Order Fulfillment & Seller Ops | Leadership |
Abhishek Mittal | Category Group Head | Leadership |
Gaurav Gupta | Category Group Head | Leadership |
Tushar Krishna Srivastava | Human Resources Executive | Team |
Akash S. | Category Manager | Team |
Rishabh Pradhan | Category Owner | Team |
Mini Bhutani | Category Marketing Manager | Team |
Bhagyashree Panda | Catalog Quality- Team Lead | Team |
Mukul Verma | Digital Marketing Specialist | Team |
Arjun Sharma | Analytics | Team |
Nikhil Garg | Data Analyst | Team |
Anmol Garg | Senior Credit Sales Specialist | Team |
Shashank Pathak | Assistant Manager Sales | Team |
Shalini Shivhare | Inside Sales | Team |
Sushant Singh | Customer Service Representative | Team |
Mohit Kumar | Customer Support | Team |
11 more people are available in the full profile.
Complete people profiles for IndustryBuying
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of IndustryBuying
Figures of Emtex Engineering Private Limited, the primary company behind IndustryBuying, for FY 2025. Revenue was ₹90,880 (-95% year on year). Net loss was -₹13.9 Lakh (-1529% margin). EBITDA was -₹13.2 Lakh (-1451% margin). Revenue has grown at a compounded annual rate of -95% over three years and -86% over five years.
- ₹90,880Revenue · FY 2025 · -95% YoY
- -₹13.9 LakhNet loss · -1529% margin
- -₹13.2 LakhEBITDA · -1451% margin
- ₹12.8 LakhPaid-up capital
- 36Employees (provident fund records)
- -95%Revenue CAGR, 3 years
- -86%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Emtex Engineering Private Limited are on its company page.
Detailed financial statements for IndustryBuying
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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Timeline of IndustryBuying
4 dated milestones of IndustryBuying across 9 years, from founding to its latest funding, stage changes and deals.
- Founded IndustryBuying is founded.
- Funding First funding round of $2.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series C,.
Competitors of IndustryBuying
IndustryBuying has 3 listed competitors in our database, 3 of them funded. They include IndiaMART, Udaan and Solv.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| indiamart.com | 1999 | Noida, India | $37.24M | 3,623 | Online B2B marketplace connecting buyers and suppliers of diverse industrial products | |
| udaan.com | 2016 | Bengaluru, India | $2.7B | 1,791 | Online marketplace offering multi-category products | |
| solvezy.com | 2019 | Bengaluru, India | $40M | 412 | A B2B e-commerce platform is operated for MSMEs in India. |
Detailed competitors of IndustryBuying
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of IndustryBuying
The website of IndustryBuying (industrybuying.com) receives about 2.8M visits a month.
- Monthly visits2.8M
▲ 12.8% vs previous month
Websites whose visitors overlap most with IndustryBuying. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| toolsvilla.com | 100% | 1.9M | #32,385 | View details | |
| moglix.com | 94% | 4.3M | #13,135 | View details | |
| vistaprint.in | 66% | 1.8M | #23,422 | View details | |
| indiamart.com | 66% | 54.4M | #659 | View details | |
| meesho.com | 62% | 54.7M | #606 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for IndustryBuying
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- 40 similar websites
- Audience overlap
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Top companies in B2B Marketplaces & Wholesale
2 companies that operate in the same segment as IndustryBuying (B2B Marketplaces & Wholesale) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online B2B marketplace connecting buyers and suppliers of diverse industrial products | 1999 | Noida, Uttar Pradesh, India | USD 38.2 M | USD 167.23 M | 6,222 | |
Digital procurement and supply solutions for construction materials are facilitated. | 2016 | Thane, Maharashtra, India | USD 783.57 M | USD 1.43 B | 2,645 |
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Related news about Industrybuying
Complete news archive for IndustryBuying
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Frequently Asked Questions about IndustryBuying
IndustryBuying was founded in 2013 and raised its 1st funding round 2 years after it was founded.
IndustryBuying is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
IndustryBuying is a funded company, having raised a total of $16.39M across 7 funding rounds to date. The company's 1st funding round was a Series A of $2M, raised on Feb 2015.
IndustryBuying was founded in 2013 in Delhi, India, functioning as a B2B platform for industrial goods across multiple categories. Products such as power tools, welding equipment, cleaning supplies, plumbing materials, agriculture implements, abrasives, automotive components, construction machinery, and office essentials are cataloged for procurement. Operations are supported by a mobile application available on Android and iOS platforms.
IndustryBuying offers Industrial Goods Platform, Office Supplies Service, and Material Handling Tools.
The valuation of IndustryBuying is $51.16M as of Oct 2018.
IndustryBuying is associated with 3 legal entities: Millihelen Technology Llp, Emtex Engineering Private Limited, Ib Monotaro Private Limited.
The legal entities of IndustryBuying currently have 7 directors, including Krishana Goel, Swati Gupta, Rahul Gupta and others.
Yes. IndustryBuying publishes Industrybuying B2B Shop Online and 1 more app, with over 1 million downloads.
The website of IndustryBuying receives about 2.8 million visits a month.