About InfoChoice
InfoChoice is a Financial Services company based in Brisbane (Australia) founded in 1993, and was acquired by iSelect in May 2011. Financial product comparison and analysis tools are provided. Its website infochoice.com.au draws about 47 thousand monthly visits. InfoChoice offers products and services including Home Loan Calculator, Car Loan Calculator, Savings Calculator, and Term Deposit Calculator. Its focus areas include FinTech, Banking Tech, Savings Comparison Platform and Alternative Lending. Its legal entity is InfoChoice Pty Ltd. Its competitors include Credit Card Comparison, Mozo and Canstar.
Company details
InfoChoice was founded in 1993 in Brisbane, Australia, and operates within the financial services sector. Comparisons of products such as home loans, car loans, personal loans, savings accounts, term deposits, credit cards, and insurance are facilitated through its platform. Calculators for budgeting, borrowing power, and loan repayments are offered, along with educational resources and financial news, to support user decision-making across multiple providers.
- Headquarters Brisbane, Australia
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Financial Planning and Management
- Email••••••••
- Phone•••• ••••
- Website infochoice.com.au
- Social LinkedIn X Facebook
- Acquired by iSelect (May 2011)
- Legal Name Infochoice Pty Ltd
Products & Services of InfoChoice
InfoChoice offers a comprehensive portfolio of products and services, including Home Loan Calculator, Car Loan Calculator, Savings Calculator, and Term Deposit Calculator.
Tool to estimate mortgage repayments and borrowing capacity.
Calculator for car loan repayments and interest costs.
Tool to project savings growth with interest and deposits.
Calculator for potential earnings from term deposits.
Investors in InfoChoice
InfoChoice has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include iSelect.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Financial products and utilities are compared online by iSelect. | 1999 | iselect.com.au | Cheltenham, Australia |
Investor details for InfoChoice
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of InfoChoice
2 dated milestones of InfoChoice across 18 years, from founding to its latest funding, stage changes and deals.
- Founded InfoChoice is founded.
- Exit Acquired by iSelect.
Competitors of InfoChoice
InfoChoice has 3 listed competitors in our database. They include Credit Card Comparison, Mozo and Canstar.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| creditcardcompare.com.au | 2008 | Port Macquarie, Australia | Operates a credit card comparison platform. | |||
| mozo.com.au | 2008 | Sydney, Australia | Financial products are compared via crowd-sourced ratings on Mozo platform. | |||
| canstar.com.au | 1992 | Brisbane, Australia | Canstar is recognized as a financial comparison platform in Australia. |
Detailed competitors of InfoChoice
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of InfoChoice
The website of InfoChoice (infochoice.com.au) receives about 47.3K visits a month and ranks #830,519 among all websites worldwide, #8,942 in Financial Planning and Management.
- Monthly visits47.3K
▲ 24.6% vs previous month
- Unique visitors18.6K
per month
- Global rank#830,519
among all websites
- Category rank#8,942
Finance · Financial Planning and Management
- Bounce rate46%
- Pages per visit1.9
- Average visit59 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with InfoChoice. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ratecity.com.au | 100% | #3,062,146 | View details | ||
| canstar.com.au | 94% | 680.7K | #45,293 | View details | |
yourmortgage.com.au | yourmortgage.com.au | 72% | #1,192,965 | – | |
money.com.au | money.com.au | 66% | #162,959 | – | |
| mozo.com.au | 64% | 55.4K | #657,028 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for InfoChoice
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about InfoChoice
InfoChoice was founded in 1993.
InfoChoice is headquartered in Brisbane, Australia. It is registered at Brisbane, Queensland, Australia.
InfoChoice was founded in 1993 in Brisbane, Australia, and operates within the financial services sector. Comparisons of products such as home loans, car loans, personal loans, savings accounts, term deposits, credit cards, and insurance are facilitated through its platform. Calculators for budgeting, borrowing power, and loan repayments are offered, along with educational resources and financial news, to support user decision-making across multiple providers.
InfoChoice's top competitors include Mozo, Credit Card Comparison and Canstar.
InfoChoice offers Home Loan Calculator, Car Loan Calculator, Savings Calculator, and Term Deposit Calculator.
InfoChoice has 1 investor. Key investors include iSelect.
InfoChoice operates through Infochoice Pty Ltd.
Yes. InfoChoice was acquired by iSelect in May 2011.