About InformedDNA
InformedDNA is a Healthcare company based in St. Petersburg (United States) founded in 2007. Network of genetics experts provided to assist patients and providers. InformedDNA has raised $19.22 million across 5 funding rounds from investors including Canadian Imperial Bank of Commerce, Triple Tree and NovaQuest Capital Management. InformedDNA has completed 4 acquisitions, including AccessDNA, Coriell Life Sciences and Inherited Health. InformedDNA offers products and services including DNAimpact, DNAassist, Payment Integrity, and Genetic Testing Utilization. Its focus areas include Life Sciences, Genomics, Applied Genomics and Consumer Genomics. Its legal entity is Informed Medical Decisions, Inc. Its competitors include MyOme, SelfDecode and PWN Health; 2 of its 3 listed competitors have raised funding.
Company details
InformedDNA was founded in 2007 and is based in St. Petersburg, United States. A network of genetics experts is maintained to support patients and medical providers through genetic counseling services. Information on these services is available via the companys website, where appointments can be booked by consumers and healthcare professionals. Operations focus on the healthcare sector, emphasizing access to specialized genetic guidance.
- Headquarters St. Petersburg, United States
- SectorsHealthcare
- Website informeddna.com
- Social LinkedIn X Facebook
- Legal Name Informed Medical Decisions, Inc
- Total Equity Funding$19.22M (USD)
in 5 rounds
- Latest Funding Round$10M (USD), Debt – Conventional
Dec 2019
- InvestorsCanadian Imperial Bank of Commerce
& 5 more
- Investments & AcquisitionsAccessDNA
& 3 more
Products & Services of InformedDNA
InformedDNA offers a comprehensive portfolio of products and services, including DNAimpact, DNAassist, Payment Integrity, and Genetic Testing Utilization.
Platform for managing genetic health risks and personalized screening.
Service for comprehensive genetic assessments and test facilitation.
Solutions to ensure accurate payments for genetic tests and care.
System for prior authorization and decision support on testing.
Funding Insights of InformedDNA
InformedDNA has successfully raised a total of $19.22M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $10 million completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19.22M
- Total Rounds 5
- Last Round Debt – Conventional — $10M
- First Round $7.72M
(Jul 2013)
- Investors Count 6
All 5 funding rounds of InformedDNA with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2019 | Series A | – | Triple Tree, NovaQuest Capital Management | – | |
| Dec 2019 | $10M | Debt – Conventional | – | – | |
| Mar 2016 | $6.5M | Series A | – | – | – |
| Jul 2014 | $5M | Seed | – | – | |
| Jul 2013 | $7.72M | Seed | – | MPM Capital | – |
6 investors in total: 6 institutional.
Investors in InformedDNA
InformedDNA has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Canadian Imperial Bank of Commerce, Triple Tree and NovaQuest Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm focused on life science and healthcare companies | novaquest.com | Raleigh, United States | ||
Healthcare sector investments are primarily managed by Frist Cressey Ventures. | fcventures.com | Nashville, United States | ||
Healthcare sector investments are managed by corporate-backed Zaffre Investments. | zaffreinvestments.com | Boston, United States | ||
Healthcare-focused investment banking services are offered by Triple Tree. | 1997 | triple-tree.com | Minneapolis, United States | |
Commercial banking services are provided to individuals and businesses. | 1867 | cibc.com | Toronto, Canada | |
Invests in biotech firms developing life-saving drugs and technologies. | mpmcapital.com |
Investor details for InformedDNA
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of InformedDNA
27 people are tracked at InformedDNA (12 in leadership, 12 in board & advisors, 3 in team).
| Name | Role | Group |
|---|---|---|
Bryce Olsen | Vice President Of Engineering | Leadership |
Surya Singh | CEO | Leadership |
Gwen Fraley | Director, Clinical Strategy | Leadership |
Joe Ruvalcaba | Chief Technology Officer | Leadership |
Kim Schahl | Director, Genomic Applications | Leadership |
Whitney Ducaine | Director, Cancer Genetics Services | Leadership |
Rebecca Sutphen | Co-Founder & Chief Medical Officer | Leadership |
Nancy Dobbs | Vice President Of Business Development, Payer Solutions | Leadership |
Scott Megill | Chief Commercial Officer | Leadership |
Jesse Reim | Director | Leadership |
Tricia See | Director, Cardiac & Neurogenetics Clinical Services | Leadership |
Jeffrey A. Shaman | Vp, Scientific Affairs | Leadership |
Jeff Krischer | Advisor | Board & advisors |
Kevin Barrett | Independent Director | Board & advisors |
Jeffrey S. Dungan | Advisor | Board & advisors |
Sue Friedman | Advisor | Board & advisors |
David Patrick Nixon | Executive Chairman | Board & advisors |
Jacqueline Kosecoff | Director | Board & advisors |
Conor Green | Director | Board & advisors |
Michael Sorensen | Board Member | Board & advisors |
7 more people are available in the full profile.
Complete people profiles for InformedDNA
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by InformedDNA
InformedDNA has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AccessDNA, Coriell Life Sciences and Inherited Health.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of precision medicine tools for clinicians | coriell.com | Camden, United States | 2013 | Mar 2025 | •••• | |
Wellness plans and solutions are provided for employees and patients. | gwellhealth.com | Lexington, United States | 2001 | Sep 2023 | •••• | |
Online social platform for health and wellness experts | accessdna.com | Los Angeles, United States | 2008 | Apr 2011 | •••• | |
Tools for managing family health history and get disease risk assessment. | inheritedhealth.com | Los Angeles, United States | 2007 | Apr 2011 | •••• |
Complete acquisition details for InformedDNA
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of InformedDNA
7 dated milestones of InformedDNA across 18 years, from founding to its latest funding, stage changes and deals.
- Founded InformedDNA is founded.
- Acquisition Acquires AccessDNA.
- Acquisition Acquires Inherited Health.
- Funding First funding round of $7.7M.
- Funding Latest funding round, Debt – Conventional, of $10.0M.
- Acquisition Acquires gWell.
- Acquisition Acquires Coriell Life Sciences.
Competitors of InformedDNA
InformedDNA has 3 listed competitors in our database, 2 of them funded. They include MyOme, SelfDecode and PWN Health.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| myome.com | 2017 | San Carlos, United States | $23M | Provider of a platform for gene analysis to determine genetic diseases and drug response | ||
| selfdecode.com | 2016 | San Luis Obispo, United States | $8M | 4 | Personal genome data is analyzed for health and wellness reports. | |
| pwnhealth.com | 2015 | New York, United States | Population health and clinical genomic screening solutions are provided. |
Detailed competitors of InformedDNA
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of InformedDNA
The website of InformedDNA (informeddna.com) receives about 4.3K visits a month.
- Monthly visits4.3K
▼ 19.8% vs previous month
Websites whose visitors overlap most with InformedDNA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thednaexchange.com | thednaexchange.com | 100% | #2,707,290 | – |
Top companies in Genomics & Gene Therapy Platforms
3 companies that operate in the same segment as InformedDNA (Genomics & Gene Therapy Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
mRNA-based therapeutics for diseases including cancer and infections are developed. | 2010 | Cambridge, Massachusetts, United States | USD 2.78 B | USD 1.94 B | 5,800 | |
Digital sequencing technology for cancer detection is developed. | 2012 | Redwood City, California, United States | USD 557.5 M | USD 982.02 M | 4,867 | |
Circulating tumor DNA is screened for early cancer detection. | 2016 | Menlo Park, California, United States | USD 2 B | USD 147.17 M | 1,141 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Informeddna
Complete news archive for InformedDNA
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about InformedDNA
InformedDNA was founded in 2007 and raised its 1st funding round 6 years after it was founded.
InformedDNA is headquartered in St. Petersburg, United States. It is registered at St. Petersburg, Florida, United States.
InformedDNA is a funded company, having raised a total of $19.22M across 5 funding rounds to date. The company's 1st funding round was a Seed of $7.72M, raised on Jul 2013.
InformedDNA was founded in 2007 and is based in St. Petersburg, United States. A network of genetics experts is maintained to support patients and medical providers through genetic counseling services. Information on these services is available via the companys website, where appointments can be booked by consumers and healthcare professionals. Operations focus on the healthcare sector, emphasizing access to specialized genetic guidance.
InformedDNA's top competitors include MyOme, PWN Health and SelfDecode.
InformedDNA offers DNAimpact, DNAassist, Payment Integrity, and Genetic Testing Utilization.
InformedDNA has made 4 acquisitions, including AccessDNA, Coriell Life Sciences, and Inherited Health.
InformedDNA has 6 investors. Key investors include Canadian Imperial Bank of Commerce, Triple Tree, NovaQuest Capital Management, Frist Cressey Ventures, and Zaffre Investments.
InformedDNA operates through Informed Medical Decisions, Inc.