InformedDNA

St. Petersburg, United States Founded: 2007 • Age: 19 yrs
Network of genetics experts provided to assist patients and providers.
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About InformedDNA

InformedDNA is a company based in St. Petersburg (United States) founded in 2007.. InformedDNA has raised $19.22 million across 5 funding rounds from investors including Canadian Imperial Bank of Commerce, Triple Tree and NovaQuest Capital Management. InformedDNA has completed 4 acquisitions, including AccessDNA, Coriell Life Sciences and Inherited Health. InformedDNA offers products and services including DNAimpact, DNAassist, Payment Integrity, and Genetic Testing Utilization. InformedDNA operates in a competitive market with competitors including MyOme, SelfDecode, PWN Health, Canomiks and Arivale, among others.

  • Headquarter St. Petersburg, United States
  • Sectors
    Healthcare
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Informed Medical Decisions, Inc
Operational Areas
Healthcare → Biotechnology, Genomics & Life Sciences Research
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $19.22 M (USD)

    in 5 rounds

  • Latest Funding Round
    $10 M (USD), Debt – Conventional

    Dec 23, 2019

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    AccessDNA

    & 3 more

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Products & Services of InformedDNA

InformedDNA offers a comprehensive portfolio of products and services, including DNAimpact, DNAassist, Payment Integrity, and Genetic Testing Utilization. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for managing genetic health risks and personalized screening.

Service for comprehensive genetic assessments and test facilitation.

Solutions to ensure accurate payments for genetic tests and care.

System for prior authorization and decision support on testing.

People of InformedDNA
Headcount 50-200
Employee Profiles 15
Board Members and Advisors 12
Employee Profiles
People
Bryce Olsen
Vice President Of Engineering
People
Peter Kratz
Senior Data Analyst
People
Surya Singh
CEO
People
Gwen Fraley
Director, Clinical Strategy

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Board Members and Advisors
people
Jeff Krischer
Advisor
people
Kevin Barrett
Independent Director
people
Jeffrey S. Dungan
Advisor
people
Sue Friedman
Advisor

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Funding Insights of InformedDNA

InformedDNA has successfully raised a total of $19.22M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $10 million completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Debt – Conventional — $10.0M
  • First Round

    (08 Jul 2013)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2019 Amount Series A - InformedDNA Valuation Triple Tree , NovaQuest Capital Management
Dec, 2019 Amount Debt – Conventional - InformedDNA Valuation

investors

Mar, 2016 Amount Series A - InformedDNA Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in InformedDNA

InformedDNA has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Canadian Imperial Bank of Commerce, Triple Tree and NovaQuest Capital Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
PE firm focused on life science and healthcare companies
Founded Year Domain Location
Healthcare sector investments are primarily managed by Frist Cressey Ventures.
Founded Year Domain Location
Healthcare sector investments are managed by corporate-backed Zaffre Investments.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by InformedDNA

InformedDNA has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AccessDNA, Coriell Life Sciences and Inherited Health. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Provider of precision medicine tools for clinicians
2013
Online social platform for health and wellness experts
2008
Tools for managing family health history and get disease risk assessment.
2007
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - InformedDNA

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Informeddna Comparisons

Employees
+
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Competitors of InformedDNA

InformedDNA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MyOme, SelfDecode, PWN Health, Canomiks and Arivale, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of a platform for gene analysis to determine genetic diseases and drug response
domain founded_year HQ Location
Personal genome data is analyzed for health and wellness reports.
domain founded_year HQ Location
Population health and clinical genomic screening solutions are provided.
domain founded_year HQ Location
Provider of dietary supplements and functional food based on genomic analysis
domain founded_year HQ Location
Provider of direct-to-consumer genetic testing.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Informeddna

Frequently Asked Questions about InformedDNA

When was InformedDNA founded?

InformedDNA was founded in 2007 and raised its 1st funding round 6 years after it was founded.

Where is InformedDNA located?

InformedDNA is headquartered in St. Petersburg, United States. It is registered at St. Petersburg, Florida, United States.

Is InformedDNA a funded company?

InformedDNA is a funded company, having raised a total of $19.22M across 5 funding rounds to date. The company's 1st funding round was a Series A of $6.5M, raised on Jul 08, 2013.

What does InformedDNA do?

InformedDNA was founded in 2007 and is based in St. Petersburg, United States. A network of genetics experts is maintained to support patients and medical providers through genetic counseling services. Information on these services is available via the companys website, where appointments can be booked by consumers and healthcare professionals. Operations focus on the healthcare sector, emphasizing access to specialized genetic guidance.

Who are the top competitors of InformedDNA?

InformedDNA's top competitors include MyOme, PWN Health and Canomiks.

What products or services does InformedDNA offer?

InformedDNA offers DNAimpact, DNAassist, Payment Integrity, and Genetic Testing Utilization.

How many acquisitions has InformedDNA made?

InformedDNA has made 4 acquisitions, including AccessDNA, Coriell Life Sciences, and Inherited Health.

Who are InformedDNA's investors?
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