About INITIO Parfums Prives
INITIO Parfums Prives is a company based in Paris (France) founded in 2013 was acquired by Advent International in June 2023. INITIO Parfums Prives offers products and services including Fragrances, Hair Perfumes, and Initiation Sets. INITIO Parfums Prives operates in a competitive market with competitors including BIBBI Parfum, Parfums de Marly, Jacomo, MATIERE PREMIERE and JUS Parfums, among others.
- Headquarter Paris, France
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website initioparfums.com
- Social LinkedIn YouTube
- Acquired by Advent International (Jun 2023)
- Investors
- Acquired byAdvent International
(Jun 2023)
Products & Services of INITIO Parfums Prives
INITIO Parfums Prives offers a comprehensive portfolio of products and services, including Fragrances, Hair Perfumes, and Initiation Sets.
High-intensity scents that enhance emotions via brain interaction
Fragrances designed for hair to maintain scent profiles
Sets for sampling various fragrance collections
Apps and channels of INITIO Parfums Prives
its YouTube channel INITIO Parfums Privés has 173 subscribers and 18 videos.
Videos from INITIO Parfums Prives
The most watched videos on INITIO Parfums Prives's YouTube channel, INITIO Parfums Privés (173 subscribers). Click a video to play it here.
More on INITIO Parfums Privés.
Investors in INITIO Parfums Prives
INITIO Parfums Prives has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Advent International.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on multiple sectors | – | adventinternational.com | Sao Paulo, Brazil |
Investor details for INITIO Parfums Prives
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People of INITIO Parfums Prives
2 people are tracked at INITIO Parfums Prives (2 in leadership).
| Name | Role | Group |
|---|---|---|
Patrick Carreon Emba | Head Of Accounting And Consolidation | Leadership |
Julien Sausset | chief executive officer | Leadership |
Complete people profiles for INITIO Parfums Prives
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- Team structure
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Timeline of INITIO Parfums Prives
2 dated milestones of INITIO Parfums Prives across 10 years, from founding to its latest funding, stage changes and deals.
- Founded INITIO Parfums Prives is founded.
- Exit Acquired by Advent International.
Competitors of INITIO Parfums Prives
INITIO Parfums Prives operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BIBBI Parfum, Parfums de Marly, Jacomo, MATIERE PREMIERE and JUS Parfums, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bibbi-parfum.com | 2021 | Paris, France | – | – | Internet first brand offering luxury perfumes for men and women | |
| parfums-de-marly.com | 1743 | Paris, France | – | – | Internet first brand offering perfumes products | |
| jacomo.com | 1997 | Grenelle, France | – | – | Women's and men's perfume sets are sold online by Jacomo. | |
| matiere-premiere.com | 2019 | Paris, France | – | – | Perfume products are offered by an internet-first brand. | |
| jusparfums.com | 2018 | Paris, France | $707,538 | – | Perfume products are offered online by JUS Parfums brand. | |
| bykilian.com | 2007 | New York, United States | – | 30 | Perfume products are offered by Kilian as an internet-first brand. | |
| leseauxprimordiales.com | 2015 | Paris, France | $5.42M | – | Perfumes are sold as an internet-first brand from Paris. | |
| foamous.com | 2012 | Valbonne, France | – | – | Fragrances are provided by Foamous through an internet-first model. | |
| marcelledormoy.com | 1927 | Paris, France | – | – | Women's perfumes are offered online by an internet-first brand. |
Detailed competitors of INITIO Parfums Prives
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- Full competitor set
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Web traffic of INITIO Parfums Prives
The website of INITIO Parfums Prives (initioparfums.com) receives about 202.6K visits a month and ranks #186,708 among all websites worldwide, #9,830 in Beauty and Cosmetics.
- Monthly visits202.6K
▼ 8.3% vs previous month
- Unique visitors100K
per month
- Global rank#186,708
among all websites
- Category rank#9,830
Lifestyle · Beauty and Cosmetics
- Bounce rate42%
- Pages per visit2.9
- Average visit51 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with INITIO Parfums Prives. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fragrantica.com | 100% | – | #926 | View details | |
venbafragrance.com | venbafragrance.com | 97% | – | #57,406 | – |
fragrancelord.com | fragrancelord.com | 97% | – | #153,980 | – |
modfragrances.com | modfragrances.com | 94% | – | #897,228 | – |
olfactoryfactoryllc.com | olfactoryfactoryllc.com | 93% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for INITIO Parfums Prives
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- 40 similar websites
- Audience overlap
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Latest news on Initio Parfums Prives
Complete news archive for INITIO Parfums Prives
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- Brand-specific news history
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Similar companies to INITIO Parfums Prives
10 companies that operate in the same segment as INITIO Parfums Prives (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about INITIO Parfums Prives
INITIO Parfums Prives was founded in 2013.
INITIO Parfums Prives is headquartered in Paris, France.
INITIO Parfums Prives was established in 2013 in Paris, France, as an internet-first brand within the fragrance sector. Perfume products are distributed primarily through online channels via the domain initoparfums.com. Operations focus on direct-to-consumer sales of niche scents, with headquarters based in France to support European and international reach. The model emphasizes e-commerce accessibility for various fragrance lines.
INITIO Parfums Prives's top competitors include Parfums de Marly, BIBBI Parfum and Kilian.
INITIO Parfums Prives offers Fragrances, Hair Perfumes, and Initiation Sets.
INITIO Parfums Prives has 1 investor. Key investors include Advent International.
Yes. INITIO Parfums Prives was acquired by Advent International in June 2023.
The website of INITIO Parfums Prives receives about 203 thousand visits a month and ranks #186,708 among all websites worldwide.

