About innisfree
innisfree is a Consumer company based in New York (United States) founded in 2016 by Julian MacQueen and Sunghwan Suh. It offers natural cosmetics, serums, and sunscreens via e-commerce platform. It operates on a B2C and D2C model in Consumer and Retail sectors. Its chief executive is Julian MacQueen. Its website innisfree.com draws about 681 thousand monthly visits. Its Indian entity Innisfree Cosmetics India Private Limited reported revenue of βΉ112 Cr. innisfree offers products and services including Sunscreen, Green Tea Serum, Mask Pack, and Retinol Ampoule. Its focus areas include Beauty and Personal Care, Skincare, Natural Cosmetics and Ecommerce Retail. Its competitors include Nature Republic, New Stem Med Spa, Om K Beauty and CelFit Beauty; 1 of its 4 listed competitors has raised funding.
Company details
Innisfree specializes in eco-friendly skincare products using natural ingredients like green tea and volcanic ash. They operate an online store and physical locations, focusing on sustainable beauty solutions such as serums, sunscreens, and masks. Based in Seoul, South Korea, they serve global consumers through direct sales and promotions, emphasizing innovation in beauty and personal care.
- Headquarters New York, United States
- Founders Julian MacQueen, Sunghwan Suh
- SectorsConsumerRetail
- Website category Lifestyle · Beauty and Cosmetics
- Emailβ’β’β’β’β’β’β’β’
- Website innisfree.com/kr/ko
- Social X Facebook Instagram YouTube
- Legal Name Innisfree Co., Ltd.
- Date of Incorporation 15 Nov, 2012
- Annual Revenue₹112 Cr
FY 2025 · +41% YoY
- Net Profit₹9.85 Cr
FY 2025 · 9% margin
- EBITDA₹14.77 Cr
FY 2025 · 13% margin
Associated legal entities of innisfree
innisfree operates through Innisfree Cosmetics India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Innisfree Cosmetics India Private Limited CIN U51391HR2012FTC047681 | Active | 15 Nov 2012 | Gurugram, Haryana | ₹112 Cr | 77 | 4 | View details |
Products & Services of innisfree
innisfree offers a comprehensive portfolio of products and services, including Sunscreen, Green Tea Serum, Mask Pack, and Retinol Ampoule.
Protects skin from UV rays using natural ingredients
Hydrates and nourishes skin with tea extracts
Provides intensive moisture and treatment
Targets wrinkles and improves skin texture
Apps and channels of innisfree
its YouTube channel INNISFREE has 190K subscribers and 30 videos.
Videos from innisfree
The most watched videos on innisfree's YouTube channel, INNISFREE (190K subscribers). Click a video to play it here.
More on INNISFREE.
Board of directors of Innisfree Cosmetics India Private Limited (innisfree)
Innisfree Cosmetics India Private Limited is the primary company behind innisfree. The board of Innisfree Cosmetics India Private Limited currently have 3 directors; the longest-serving is Young Soo Kim, appointed in 2012. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Young Soo Kim DIN 03366754 | Director | 15 Nov 2012 | 13 yrs 11 mo | Innisfree Cosmetics India Private Limited |
| Johng Sahng Lee DIN 09651110 | Director | 25 Jun 2022 | 4 yrs 3 mo | Innisfree Cosmetics India Private Limited |
| Mini Sood Banerjee DIN 10664782 | Whole-time director | 19 Jun 2024 | 2 yrs 4 mo | Innisfree Cosmetics India Private Limited |
People of innisfree
2 people are tracked at innisfree (2 in leadership).
| Name | Role | Group |
|---|---|---|
Julian MacQueen | Co-Founder, CEO | Leadership |
Sunghwan Suh | Co-Founder | Leadership |
Complete people profiles for innisfree
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Financials of innisfree
Figures of Innisfree Cosmetics India Private Limited, the primary company behind innisfree, for FY 2025. Revenue was ₹112 Cr (+41% year on year). Net profit was ₹9.85 Cr (9% margin). EBITDA was ₹14.77 Cr (13% margin). Revenue has grown at a compounded annual rate of +23% over three years and +14% over five years.
- ₹112 CrRevenue · FY 2025 · +41% YoY
- ₹9.85 CrNet profit · 9% margin
- ₹14.77 CrEBITDA · 13% margin
- ₹54.72 CrPaid-up capital
- 77Employees (provident fund records)
- +23%Revenue CAGR, 3 years
- +14%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Innisfree Cosmetics India Private Limited are on its company page.
Detailed financial statements for innisfree
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Competitors of innisfree
innisfree has 4 listed competitors in our database, 1 of them funded. They include Nature Republic, New Stem Med Spa, Om K Beauty and CelFit Beauty, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| naturerepublic.com | 2009 | Seoul, South Korea | $4.89M | – | Cosmetics and skincare products are provided by Nature Republic internationally. | |
| newstemmedspa.com | 2004 | Arcadia, United States | – | – | Offers aesthetic treatments, skincare, and beauty services using Korean techniques. | |
| omkbeautystore.com | 2023 | Madison, United States | – | – | Offers wide selection of beauty supplies online and in person for various needs. | |
| celfitbeauty.com | 2020 | Fort Lee, United States | – | – | Develops and offers microvibration therapy for enhancing skin firmness, elasticity, and hydration. |
Detailed competitors of innisfree
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Web traffic of innisfree
The website of innisfree (innisfree.com) receives about 680.7K visits a month and ranks #41,741 among all websites worldwide, #2,023 in Beauty and Cosmetics.
- Monthly visits680.7K
▼ 6.7% vs previous month
- Unique visitors741.2K
per month
- Global rank#41,741
among all websites
- Category rank#2,023
Lifestyle · Beauty and Cosmetics
- Bounce rate46%
- Pages per visit2.8
- Average visit1 min 10 sec
- DevicesDesktop 13% Β· Mobile 87%
Websites whose visitors overlap most with innisfree. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for innisfree
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Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as innisfree (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Related news about Innisfree
Complete news archive for innisfree
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Frequently Asked Questions about innisfree
innisfree was founded in 2016.
innisfree is headquartered in New York, United States. It is registered at New York, New York, United States.
Julian MacQueen is the current CEO of innisfree. They have also founded this company.
The primary company behind innisfree, Innisfree Cosmetics India Private Limited, reported revenue of βΉ112 Cr for FY 2025, up 41% year on year.
Innisfree specializes in eco-friendly skincare products using natural ingredients like green tea and volcanic ash. They operate an online store and physical locations, focusing on sustainable beauty solutions such as serums, sunscreens, and masks. Based in Seoul, South Korea, they serve global consumers through direct sales and promotions, emphasizing innovation in beauty and personal care.
innisfree's top competitors include Nature Republic, New Stem Med Spa and Om K Beauty.
innisfree offers Sunscreen, Green Tea Serum, Mask Pack, and Retinol Ampoule.
innisfree operates through Innisfree Cosmetics India Private Limited.
The legal entities of innisfree currently have 4 directors, including Young Soo Kim, Mini Sood Banerjee, Anumita Sharma and others.
The website of innisfree receives about 681 thousand visits a month and ranks #41,741 among all websites worldwide.