innocent

London, United Kingdom Founded: 1998 • Age: 28 yrs Acquired By Coca-Cola
Smoothie brand
Annual revenue $39.3M Latest available
Total funding $39.8M 1 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 5 Services tracked
Competitors 9 Brand Intelligence

About innocent

innocent is a company based in London (United Kingdom) founded in 1998 by Adam Balon was acquired by Coca-Cola in February 2013. innocent has raised $39.77 million across 1 funding round from investors including The Coca-Cola and Coca-Cola. innocent offers products and services including Smoothies, Super Smoothies, Juices, Innocent Plus, and Coconut Water. innocent operates in a competitive market with competitors including Daily Dose, Blue Skies, MOJU, Flawsome drinks! and Re:Nourish, among others.

  • Headquarter London, United Kingdom
  • Founders Adam Balon
  • Sectors
    Consumer
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Fresh Trading Limited
  • Date of Incorporation 25 Feb, 1999
  • Jurisdiction LONDON
Operational Areas
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $39.35 M (USD)
    -4
    as on Dec 31, 2020
  • Net Profit
    -$20.43 M (USD)
    44
    as on Dec 31, 2020
  • EBITDA
    -$20.43 M (USD)
    44
    as on Dec 31, 2020
  • Total Equity Funding
    $39.77 M (USD)

    in 1 rounds

  • Latest Funding Round
    $39.77 M (USD), Series C

    Apr 07, 2009

  • Investors
  • Employee Count
    Not available
  • Acquired by
    Coca-Cola

    (Feb 22, 2013)

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Products & Services of innocent

innocent offers a comprehensive portfolio of products and services, including Smoothies, Super Smoothies, Juices, Innocent Plus, and Coconut Water.

Product name locked
Category locked
Primary

Nutritious blended fruit drinks for everyday health and wellness.

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Enhanced drinks with superfoods for boosted nutrition benefits.

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Fresh fruit juices promoting daily hydration and vitality.

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Fortified drinks offering additional health-focused ingredients.

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Natural hydration option from sustainable sources.

People of innocent

Headcount 200-500
Employee Profiles 109
Employee Profiles
People
George Harris
Head Of Out Of Home
People
Emma mc Clintock
Head Of Insight & Planning
People
Robert Chambers
Master Data Manager
People
Ursi Kotratschek
Creative Director DACH

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Funding Insights of innocent

innocent has successfully raised a total of $39.77M through 1 strategic funding round. The most recent funding activity was a Series C round of $39.77 million completed in April 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in innocent

innocent has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include The Coca-Cola and Coca-Cola.

All
Institutional
Investor Description Founded Year Domain Location
Non-alcoholic sparkling and still beverages are manufactured and distributed globally.
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Multi-category beverage products are manufactured and distributed worldwide.
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Investor details for innocent

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Investments & Acquisitions by innocent

Investments
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Investment portfolio details for innocent

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  • Transaction dates
  • Round details
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Financial Statements - innocent

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Detailed financials for innocent

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  • Profit trends
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Innocent Comparisons

innocent Primary company
Description
Smoothie brand
Location
London, United Kingdom
Founded Year
1998
Annual Revenue
$39.35 M (USD)
Net Profit
-$20.43 M (USD)
EBITDA
-$20.43 M (USD)
Employees
Not available
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Peer comparison for innocent

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of innocent

innocent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Daily Dose, Blue Skies, MOJU, Flawsome drinks! and Re:Nourish, among others.

Company Name Domain Founded year HQ Location Description
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Brand of organic juice products
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Fresh-cut fruits and squeezed juices are offered by Blue Skies.
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Cold-pressed juices are offered on subscription by an internet-first brand.
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Brand of juices
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Cold-pressed juices are produced and branded by Re:Nourish.
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Detailed competitors of innocent

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  • Domains and locations
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Latest news on Innocent

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Complete news archive for innocent

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  • Source and publication date
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  • Brand-specific news history

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Frequently Asked Questions about innocent

innocent was founded in 1998 and raised its 1st funding round 11 years after it was founded.

innocent is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

innocent is a funded company, having raised a total of $39.77M across 1 funding round to date.

Annual revenue of innocent is $39.35M as on Dec 31, 2020.

Innocent was founded in 1998 in London, United Kingdom, within the beverage sector. A range of smoothies, juices, and coconut water is manufactured, including varieties such as orange with bits, apple and mango, orange and carrot, and pineapple. Operations focus on product development and distribution, with sales handled online to customers globally. The brand maintains a presence through its domain and emphasizes natural fruit-based offerings.

innocent's top competitors include MOJU, Soulmate Food and Blue Skies.

innocent offers Smoothies, Super Smoothies, Juices, Innocent Plus, and Coconut Water.

innocent has 2 investors. Key investors include The Coca-Cola, and Coca-Cola.

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