About innocent
innocent is a Consumer company based in London (United Kingdom) founded in 1998 by Adam Balon, and was acquired by Coca-Cola in February 2013. It operates as a smoothie brand. innocent has raised $39.77 million across 1 funding round from investors including The Coca-Cola and Coca-Cola. Its website innocentdrinks.co.uk draws about 41 thousand monthly visits. innocent offers products and services including Smoothies, Super Smoothies, Juices, Innocent Plus, and Coconut Water. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Juices and Dilutables. Its legal entity is FRESH TRADING LIMITED. Its competitors include Daily Dose, Blue Skies, MOJU, Flawsome drinks! and Re:Nourish and 3 more; 4 of its 8 listed competitors have raised funding.
Company details
Innocent was founded in 1998 in London, United Kingdom, within the beverage sector. A range of smoothies, juices, and coconut water is manufactured, including varieties such as orange with bits, apple and mango, orange and carrot, and pineapple. Operations focus on product development and distribution, with sales handled online to customers globally. The brand maintains a presence through its domain and emphasizes natural fruit-based offerings.
- Headquarters London, United Kingdom
- Founders Adam Balon
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Beverages
- Email••••••••
- Phone•••• ••••
- Website innocentdrinks.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by Coca-Cola (Feb 2013)
- Legal Name Fresh Trading Limited
- Date of Incorporation 25 Feb, 1999
- Jurisdiction LONDON
- Annual Revenue$39.35 M (USD)-4as on Dec 31, 2020
- Net Profit-$20.43 M (USD)44as on Dec 31, 2020
- EBITDA-$20.43 M (USD)44as on Dec 31, 2020
- Total Equity Funding$39.77M (USD)
in 1 rounds
- Latest Funding Round$39.77M (USD), Series C
Apr 2009
- InvestorsThe Coca-Cola
& 1 more
- Acquired byCoca-Cola
(Feb 2013)
Products & Services of innocent
innocent offers a comprehensive portfolio of products and services, including Smoothies, Super Smoothies, Juices, Innocent Plus, and Coconut Water.
Nutritious blended fruit drinks for everyday health and wellness.
Enhanced drinks with superfoods for boosted nutrition benefits.
Fresh fruit juices promoting daily hydration and vitality.
Fortified drinks offering additional health-focused ingredients.
Natural hydration option from sustainable sources.
Funding Insights of innocent
innocent has successfully raised a total of $39.77M through 1 strategic funding round. The most recent funding activity was a Series C round of $39.77 million completed in April 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39.77M
- Total Rounds 1
- Last Round Series C — $39.77M
- First Round $39.77M
(Apr 2009)
- Investors Count 1
All 1 funding rounds of innocent with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2009 | $39.77M | Series C | – | The Coca-Cola | – |
2 investors in total: 2 institutional.
Investors in innocent
innocent has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include The Coca-Cola and Coca-Cola.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Non-alcoholic sparkling and still beverages are manufactured and distributed globally. | 1886 | coca-colacompany.com | Atlanta, United States | |
Multi-category beverage products are manufactured and distributed worldwide. | 1886 | coca-cola.com | Atlanta, United States |
Investor details for innocent
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People of innocent
110 people are tracked at innocent (38 in leadership, 72 in team).
| Name | Role | Group |
|---|---|---|
Adam Balon | Co-Founder | Leadership |
George Harris | Head Of Out Of Home | Leadership |
Emma mc Clintock | Head Of Insight & Planning | Leadership |
Ursi Kotratschek | Creative Director DACH | Leadership |
Linda Landin | Head Of Marketing Nordic | Leadership |
Laura Fry | Head Of UK Grocery | Leadership |
Edith Benet Youcef | Regional Director | Leadership |
Irem Alp Mainwaring | Group Brand And Portfolio Director | Leadership |
Sarah de la Mare | Head Of Marketing - Uk&i | Leadership |
Paul Mainwood | Head Of Market Strategy And Planning | Leadership |
Nick Canney | Chief Executive Officer | Leadership |
Kirsty Hunter | Chief Marketing Officer | Leadership |
Frank Matthias | Head Of Marketing DACH | Leadership |
Aurélie Robin | Head Of Marketing France | Leadership |
Betty Zhang | Head Of Marketing | Leadership |
Menzo de Muinck Keizer | Managing Director Benelux And Southern Europe | Leadership |
Joanna Goulden | Head Of UK Shopper Marketing | Leadership |
Simon Ketteringham | Director, Technology & Transformation (cio) | Leadership |
Eline Madrona-Baudron | Marketing Director / Directrice Marketing - Europe / 15 Countries | Leadership |
Annika Lewis | Head Of Internal Comms | Leadership |
90 more people are available in the full profile.
Complete people profiles for innocent
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- Team structure
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- Professional contacts
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Timeline of innocent
3 dated milestones of innocent across 15 years, from founding to its latest funding, stage changes and deals.
- Founded innocent is founded.
- Funding First funding round of $39.8M.
- Exit Acquired by Coca-Cola.
Competitors of innocent
innocent has 8 listed competitors in our database, 4 of them funded. They include Daily Dose, Blue Skies, MOJU, Flawsome drinks! and Re:Nourish, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dailydosejuice.co.uk | 2016 | London, United Kingdom | $6.79M | 27 | Brand of organic juice products | |
| blueskies.com | 1997 | Northampton, United Kingdom | – | – | Fresh-cut fruits and squeezed juices are offered by Blue Skies. | |
| mojudrinks.com | 2015 | London, United Kingdom | $5.93M | 24 | Cold-pressed juices are offered on subscription by an internet-first brand. | |
| flawsomedrinks.com | 2018 | Cardiff, United Kingdom | – | 6 | Brand of juices | |
| renourish.co.uk | 2019 | Cobham, United Kingdom | – | – | Cold-pressed juices are produced and branded by Re:Nourish. | |
| soulmatefood.com | 2008 | Liverpool, United Kingdom | – | 8 | Detox juice cleanses are delivered online by Soulmate Food. | |
| somethingandnothing.co | 2017 | London, United Kingdom | $5.2M | 9 | Hibiscus juice brand established in London in 2017. | |
| purearth.co.uk | 2012 | London, United Kingdom | $970,534 | 7 | Organic juices and beverages are produced and sold by Purearth. |
Detailed competitors of innocent
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- Full competitor set
- Operating metrics
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Web traffic of innocent
The website of innocent (innocentdrinks.co.uk) receives about 41.3K visits a month and ranks #875,189 among all websites worldwide, #2,206 in Beverages.
- Monthly visits41.3K
▲ 15.5% vs previous month
- Unique visitors16.8K
per month
- Global rank#875,189
among all websites
- Category rank#2,206
Food and Drink · Beverages
- Bounce rate40%
- Pages per visit1.8
- Average visit16 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with innocent. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
maisonneuve-keg.co.uk | maisonneuve-keg.co.uk | 100% | – | – | – |
innocent.fr | innocent.fr | 99% | – | #1,939,655 | – |
nakedjuice.co.uk | nakedjuice.co.uk | 96% | – | – | – |
| juicemaster.com | 77% | – | #2,122,341 | View details | |
soya.be | soya.be | 64% | – | #6,648,222 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for innocent
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- 27 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as innocent (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Innocent
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Frequently Asked Questions about innocent
innocent was founded in 1998 and raised its 1st funding round 11 years after it was founded.
innocent is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
innocent is a funded company, having raised a total of $39.77M across 1 funding round to date. The company's 1st funding round was a Series C of $39.77M, raised on Apr 2009.
Annual revenue of innocent is $39.35M as on Dec 31, 2020.
Innocent was founded in 1998 in London, United Kingdom, within the beverage sector. A range of smoothies, juices, and coconut water is manufactured, including varieties such as orange with bits, apple and mango, orange and carrot, and pineapple. Operations focus on product development and distribution, with sales handled online to customers globally. The brand maintains a presence through its domain and emphasizes natural fruit-based offerings.
innocent's top competitors include MOJU, Soulmate Food and Blue Skies.
innocent offers Smoothies, Super Smoothies, Juices, Innocent Plus, and Coconut Water.
innocent has 2 investors. Key investors include The Coca-Cola, and Coca-Cola.
innocent operates through Fresh Trading Limited.
Yes. innocent was acquired by Coca-Cola in February 2013.