About innocent
innocent is a company based in London (United Kingdom) founded in 1998 by Adam Balon was acquired by Coca-Cola in February 2013. innocent has raised $39.77 million across 1 funding round from investors including The Coca-Cola and Coca-Cola. innocent offers products and services including Smoothies, Super Smoothies, Juices, Innocent Plus, and Coconut Water. innocent operates in a competitive market with competitors including Daily Dose, Blue Skies, MOJU, Flawsome drinks! and Re:Nourish, among others.
- Headquarter London, United Kingdom
- Founders Adam Balon
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Fresh Trading Limited
- Date of Incorporation 25 Feb, 1999
- Jurisdiction LONDON
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Annual Revenue
$39.35 M (USD)-4as on Dec 31, 2020
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Net Profit
-$20.43 M (USD)44as on Dec 31, 2020
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EBITDA
-$20.43 M (USD)44as on Dec 31, 2020
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Total Equity Funding
$39.77 M (USD)
in 1 rounds
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Latest Funding Round
$39.77 M (USD), Series C
Apr 07, 2009
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Investors
The Coca-Cola
& 1 more
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Employee Count
Employee Count
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Acquired by
Coca-Cola
(Feb 22, 2013)
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Products & Services of innocent
innocent offers a comprehensive portfolio of products and services, including Smoothies, Super Smoothies, Juices, Innocent Plus, and Coconut Water.
Nutritious blended fruit drinks for everyday health and wellness.
Enhanced drinks with superfoods for boosted nutrition benefits.
Fresh fruit juices promoting daily hydration and vitality.
Fortified drinks offering additional health-focused ingredients.
Natural hydration option from sustainable sources.
People of innocent
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Sales and Marketing
19 people
Human Resources and Administration
11 people
Software Development Team
9 people
Creative and Marketing Team
8 people
Senior Team
8 people
Head Team
7 people
Brand Team
6 people
Leadership Team
6 people
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Funding Insights of innocent
innocent has successfully raised a total of $39.77M through 1 strategic funding round. The most recent funding activity was a Series C round of $39.77 million completed in April 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series C — $39.8M
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First Round
First Round
(07 Apr 2009)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2009 | Amount | Series C - innocent | Valuation | The Coca-Cola |
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Investors in innocent
innocent has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include The Coca-Cola and Coca-Cola.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Non-alcoholic sparkling and still beverages are manufactured and distributed globally.
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Founded Year | Domain | Location | |
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Multi-category beverage products are manufactured and distributed worldwide.
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Founded Year | Domain | Location |
Investments & Acquisitions by innocent
Financial Statements - innocent
Innocent Comparisons
Competitors of innocent
innocent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Daily Dose, Blue Skies, MOJU, Flawsome drinks! and Re:Nourish, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Brand of organic juice products
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| domain | founded_year | HQ Location |
Fresh-cut fruits and squeezed juices are offered by Blue Skies.
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| domain | founded_year | HQ Location |
Cold-pressed juices are offered on subscription by an internet-first brand.
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| domain | founded_year | HQ Location |
Brand of juices
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| domain | founded_year | HQ Location |
Cold-pressed juices are produced and branded by Re:Nourish.
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Frequently Asked Questions about innocent
innocent was founded in 1998 and raised its 1st funding round 11 years after it was founded.
innocent is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
innocent is a funded company, having raised a total of $39.77M across 1 funding round to date. The company's 1st funding round was a Series C of $39.77M, raised on Apr 07, 2009.
Annual revenue of innocent is $39.35M as on Dec 31, 2020.
Innocent was founded in 1998 in London, United Kingdom, within the beverage sector. A range of smoothies, juices, and coconut water is manufactured, including varieties such as orange with bits, apple and mango, orange and carrot, and pineapple. Operations focus on product development and distribution, with sales handled online to customers globally. The brand maintains a presence through its domain and emphasizes natural fruit-based offerings.
innocent's top competitors include MOJU, Soulmate Food and Blue Skies.
innocent offers Smoothies, Super Smoothies, Juices, Innocent Plus, and Coconut Water.
innocent has 2 investors. Key investors include The Coca-Cola, and Coca-Cola.