About Innovation Living
Innovation Living is a Consumer company based in Randers (Denmark) founded in 1971 by Flemming Hojfeldt. Home furniture is manufactured and distributed through retailers. Innovation Living has raised $2.52 million across 2 funding rounds from investors including IFU. Innovation Living was last valued at $40.82 million in September 2018. Its chief executive, as recorded, is Flemming Hojfeldt. Its website innovationliving.com draws about 35 thousand monthly visits. Its Indian entity Innovation Living India Private Limited reported revenue of ₹156 Cr. Innovation Living offers products and services including Sofa Beds, Daybeds, Chairs and Ottomans, Coffee Tables, and Accessories. Its focus areas include Consumer Goods, Home Furnishing Products, Home Furniture and Living Room. Its competitors include Cane-line, Boform and Tradepoint A/S; 1 of its 3 listed competitors has raised funding.
Company details
Innovation Living was established in 1971 in Randers, Denmark, as a manufacturer in the home furniture sector. A range of products, including sofa beds, chairs, footstools, tables, lounges, and puffs, is produced. These items are sold exclusively through retail channels. Operations focus on design and production within the Danish market, with distribution handled by third-party retailers.
- Headquarters Randers, Denmark
- Founders Flemming Hojfeldt
- Stage Minicorn
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website innovationliving.com
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Innovation Living India Private Limited
- Date of Incorporation 08 Dec, 2020
- Jurisdiction Hyderabad, Telangana, India
- Indian entity revenue₹156 Cr
FY 2025 · +58% YoY
- Indian entity net profit₹3.95 Cr
FY 2025 · 3% margin
- Indian entity EBITDA₹18.17 Cr
FY 2025 · 12% margin
- Total Equity Funding$2.52M (USD)
in 2 rounds
- Latest Funding Round$2.22M (USD), Private Equity Round
Sep 2018
- Investors
Associated legal entities of Innovation Living
Innovation Living operates through Innovation Living India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Innovation Living India Private Limited CIN U74999TG2020PTC146644 | Active | 08 Dec 2020 | Hyderabad, Telangana | ₹156 Cr | 71 | 3 | View details |
Products & Services of Innovation Living
Innovation Living offers a comprehensive portfolio of products and services, including Sofa Beds, Daybeds, Chairs and Ottomans, Coffee Tables, and Accessories.
Multifunctional beds that convert into sofas for space-saving living.
Versatile beds for lounging and sleeping in compact spaces.
Comfortable seating options with practical designs for modern homes.
Stylish tables that complement multifunctional living areas.
Complementary items enhancing home functionality and style.
Apps and channels of Innovation Living
its YouTube channel Innovation Living has 1.1K subscribers and 30 videos.
Videos from Innovation Living
The most watched videos on Innovation Living's YouTube channel, Innovation Living (1.1K subscribers). Click a video to play it here.
More on Innovation Living.
Funding Insights of Innovation Living
Innovation Living has successfully raised a total of $2.52M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $2.22 million completed in September 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.52M
- Total Rounds 2
- Last Round Private Equity Round — $2.22M
- First Round $297,609
(Jun 1998)
- Investors Count 1
All 2 funding rounds of Innovation Living with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2018 | $2.22M | Private Equity Round | $40.82M | – | – |
| Jun 1998 | $297,609 | Private Equity Round | – | IFU | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2018 | $40.82M | •••••••• |
Last known valuation $40.82M (Sep 2018). 1 investors in total: 1 institutional.
Investors in Innovation Living
Innovation Living has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include IFU.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment firm | 1967 | ifu.dk | Copenhagen, Denmark |
Investor details for Innovation Living
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Board of directors of Innovation Living India Private Limited (Innovation Living)
Innovation Living India Private Limited is the primary company behind Innovation Living. The board of Innovation Living India Private Limited currently have 2 directors; the longest-serving is Pawan Dugar, appointed in 2020. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Pawan Dugar DIN 08240383 | Director | 08 Dec 2020 | 5 yrs 11 mo | Innovation Living India Private Limited |
| Neeraj Harkut DIN 07784109 | Director | 08 Dec 2020 | 5 yrs 11 mo | Innovation Living India Private Limited |
People of Innovation Living
4 people are tracked at Innovation Living (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Flemming Hojfeldt | Founder & CEO | Leadership |
Morten Lind Mølgaard | Group Chief Executive Officer | Leadership |
Jesper Fruelund | Head Of Sales | Leadership |
René Dres Madsen | Representative, Southeast Region | Team |
Complete people profiles for Innovation Living
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- Full employee list
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Financials of Innovation Living
Figures of Innovation Living India Private Limited, the primary company behind Innovation Living, for FY 2025. Revenue was ₹156 Cr (+58% year on year). Net profit was ₹3.95 Cr (3% margin). EBITDA was ₹18.17 Cr (12% margin).
- ₹156 CrRevenue · FY 2025 · +58% YoY
- ₹3.95 CrNet profit · 3% margin
- ₹18.17 CrEBITDA · 12% margin
- ₹24.99 CrPaid-up capital
- 71Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Innovation Living India Private Limited are on its company page.
Detailed financial statements for Innovation Living
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Innovation Living
4 dated milestones of Innovation Living across 47 years, from founding to its latest funding, stage changes and deals.
- Founded Innovation Living is founded.
- Funding First funding round of $298K.
- Funding Latest funding round, Private Equity Round, of $2.2M.
- Milestone Reaches Minicorn status.
Competitors of Innovation Living
Innovation Living has 3 listed competitors in our database, 1 of them funded. They include Cane-line, Boform and Tradepoint A/S.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cane-line.com | 1987 | Odense, Denmark | $62.93M | 54 | Manufacturer of home furniture | |
| boform.dk | 1980 | Aalborg, Denmark | 394 | Bespoke high-end kitchen and home furnishings are designed and manufactured. | ||
| tradepoint.dk | 1997 | Odense, Denmark | 121 | Furniture is purchased, sold, and delivered to industries globally. |
Detailed competitors of Innovation Living
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Web traffic of Innovation Living
The website of Innovation Living (innovationliving.com) receives about 35.2K visits a month.
- Monthly visits35.2K
▼ 10.3% vs previous month
Websites whose visitors overlap most with Innovation Living. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
softline.dk | softline.dk | 100% | – | ||
| smartfurniture.com | 99% | 2.2K | #7,614,789 | View details | |
futonland.com | futonland.com | 95% | #353,962 | – | |
innovation-usa.com | innovation-usa.com | 94% | – | ||
| modusfurniture.co.uk | 89% | 3.9K | #4,505,022 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for Innovation Living
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Related news about Innovation Living
Complete news archive for Innovation Living
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Frequently Asked Questions about Innovation Living
Innovation Living was founded in 1971 and raised its 1st funding round 27 years after it was founded.
Innovation Living is headquartered in Randers, Denmark.
Flemming Hojfeldt is the CEO of Innovation Living, as recorded in our data. They have also founded this company.
Innovation Living is a funded company, having raised a total of $2.52M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $297.61K, raised on Jun 1998.
The primary company behind Innovation Living, Innovation Living India Private Limited, reported revenue of ₹156 Cr for FY 2025, up 58% year on year.
Innovation Living was established in 1971 in Randers, Denmark, as a manufacturer in the home furniture sector. A range of products, including sofa beds, chairs, footstools, tables, lounges, and puffs, is produced. These items are sold exclusively through retail channels. Operations focus on design and production within the Danish market, with distribution handled by third-party retailers.
Innovation Living's top competitors include Tradepoint A/S, Boform and Cane-line.
Innovation Living offers Sofa Beds, Daybeds, Chairs and Ottomans, Coffee Tables, and Accessories.
Innovation Living has 1 investor. Key investors include IFU.
The valuation of Innovation Living is $40.82M as of Sep 2018.
Innovation Living operates through Innovation Living India Private Limited.
The legal entities of Innovation Living currently have 3 directors, including Pawan Dugar, Neeraj Harkut, Sri Nidhi Jhawar.