Innovation Living

Randers, Denmark Founded: 1971 • Age: 55 yrs
Home furniture is manufactured and distributed through retailers.

About Innovation Living

Innovation Living is a company based in Randers (Denmark) founded in 1971 by Flemming Hojfeldt.. Innovation Living has raised $2.52 million across 2 funding rounds from investors including IFU. Innovation Living offers products and services including Sofa Beds, Daybeds, Chairs and Ottomans, Coffee Tables, and Accessories. Innovation Living operates in a competitive market with competitors including La-Z-Boy, Cane-line, Boform, Tradepoint A/S and furnipart, among others.

  • Headquarter Randers, Denmark
  • Founders Flemming Hojfeldt
  • Stage Minicorn
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Innovation Living India Private Limited
  • Date of Incorporation 08 Dec, 2020
  • Jurisdiction Hyderabad, Telangana, India
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
    $0 (USD)
    0
    as on Mar 31, 2022
  • Net Profit
    $-542.32 (USD)
    1.06
    as on Mar 31, 2022
  • EBITDA
    $-542.32 (USD)
    1.06
    as on Mar 31, 2022
  • Total Equity Funding
    $2.52 M (USD)

    in 2 rounds

  • Latest Funding Round
    $2.22 M (USD), Private Equity Round

    Sep 26, 2018

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Innovation Living

Innovation Living offers a comprehensive portfolio of products and services, including Sofa Beds, Daybeds, Chairs and Ottomans, Coffee Tables, and Accessories. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Multifunctional beds that convert into sofas for space-saving living.

Versatile beds for lounging and sleeping in compact spaces.

Comfortable seating options with practical designs for modern homes.

Stylish tables that complement multifunctional living areas.

Complementary items enhancing home functionality and style.

People of Innovation Living
Headcount 200-500
Employee Profiles 3
Employee Profiles
People
Morten Lind Mølgaard
Group Chief Executive Officer
People
René Dres Madsen
Representative, Southeast Region
People
Jesper Fruelund
Head Of Sales

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Funding Insights of Innovation Living

Innovation Living has successfully raised a total of $2.52M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round round of $2.22 million completed in September 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Private Equity Round — $2.2M
  • First Round

    (01 Jun 1998)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2018 Amount Private Equity Round - Innovation Living Valuation

investors

Jun, 1998 Amount Private Equity Round - Innovation Living Valuation IFU
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Innovation Living

Innovation Living has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include IFU. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity investment firm
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Innovation Living

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Innovation Living

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Innovation Living Comparisons

Employees
+
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Competitors of Innovation Living

Innovation Living operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as La-Z-Boy, Cane-line, Boform, Tradepoint A/S and furnipart, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Home furniture is manufactured and retailed by La-Z-Boy.
domain founded_year HQ Location
Manufacturer of home furniture
domain founded_year HQ Location
Bespoke high-end kitchen and home furnishings are designed and manufactured.
domain founded_year HQ Location
Furniture is purchased, sold, and delivered to industries globally.
domain founded_year HQ Location
Kitchen and bathroom furniture is manufactured in Denmark since 1977.
domain founded_year HQ Location
Creates and sells modern furniture with sustainable materials and timeless designs.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Innovation Living

Frequently Asked Questions about Innovation Living

When was Innovation Living founded?

Innovation Living was founded in 1971 and raised its 1st funding round 27 years after it was founded.

Where is Innovation Living located?

Innovation Living is headquartered in Randers, Denmark.

Who is the current CEO of Innovation Living?

Flemming Hojfeldt is the current CEO of Innovation Living. They have also founded this company.

Is Innovation Living a funded company?

Innovation Living is a funded company, having raised a total of $2.52M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $297.61K, raised on Jun 01, 1998.

What does Innovation Living do?

Innovation Living was established in 1971 in Randers, Denmark, as a manufacturer in the home furniture sector. A range of products, including sofa beds, chairs, footstools, tables, lounges, and puffs, is produced. These items are sold exclusively through retail channels. Operations focus on design and production within the Danish market, with distribution handled by third-party retailers.

Who are the top competitors of Innovation Living?

Innovation Living's top competitors include La-Z-Boy, Tradepoint A/S and furnipart.

What products or services does Innovation Living offer?

Innovation Living offers Sofa Beds, Daybeds, Chairs and Ottomans, Coffee Tables, and Accessories.

Who are Innovation Living's investors?

Innovation Living has 1 investor. Key investors include IFU.

What is Innovation Living's valuation?

The valuation of Innovation Living is $40.82M as of Sep 2018.

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