About Innoviti
Innoviti is a company based in Bengaluru (India) founded in 2002 by Amrita Malik and Rajeev Agrawal.. Innoviti has raised $141.01 million across 23 funding rounds from investors including Tata Capital, Titan Company and Bessemer Venture Partners. The company has 274 employees as of April 08, 2024. Innoviti has completed 1 acquisition, including xGrow. Innoviti offers products and services including innoviti unipay, innoviti genie, and innoviti link. Innoviti operates in a competitive market with competitors including Ezetap, Presto, Mswipe, Payswiff and ITAB, among others.
- Headquarter Bengaluru, India
- Employees 274 as on 08 Apr, 2024
- Founders Amrita Malik, Rajeev Agrawal
- Stage Minicorn
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Sectors
RetailFinancial Services
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Email
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Phone
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Website
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Social
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- Legal Name Innoviti Technologies Private Limited
- Date of Incorporation 19 Dec, 2002
- Jurisdiction Bangalore, Karnataka, India
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Annual Revenue
$13.9 M (USD)52.42as on Mar 31, 2023
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Net Profit
$-10.41 M (USD)-17.93as on Mar 31, 2023
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EBITDA
$-7.19 M (USD)-16.89as on Mar 31, 2023
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Total Equity Funding
$141.01 M (USD)
in 23 rounds
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Latest Funding Round
$4.02 M (USD), Series E
Mar 06, 2025
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Investors
Tata Capital
& 89 more
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Employee Count
274
as on Apr 08, 2024
- Investments & Acquisitions
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Products & Services of Innoviti
Innoviti offers a comprehensive portfolio of products and services, including innoviti unipay, innoviti genie, and innoviti link. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables online payment acceptance for cards, UPI, and EMI with reconciliation.
Facilitates cashbacks and EMI promotions to boost business sales.
Allows creation of payment links for instant settlements.
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Funding Insights of Innoviti
Innoviti has successfully raised a total of $141.01M across 23 strategic funding rounds. The most recent funding activity was a Series E round of $4.02 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 23
- Last Round Series E — $4.0M
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First Round
First Round
(04 Jul 2006)
- Investors Count 90
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2025 | Amount | Series E - Innoviti | Valuation |
investors |
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| Aug, 2024 | Amount | Debt – Conventional - Innoviti | Valuation |
investors |
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| Aug, 2024 | Amount | Series E - Innoviti | Valuation | Random Walk Solutions , Priorize Etech Solutions |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Innoviti
Innoviti has secured backing from 90 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Tata Capital, Titan Company and Bessemer Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments and support for entrepreneurs in technology and innovation sectors.
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Founded Year | Domain | Location | |
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Venture capital investing and portfolio management services for accredited investors.
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Founded Year | Domain | Location | |
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Diversified investment management firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Innoviti
Innoviti has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include xGrow. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Digital marketing and consulting services are provided in India.
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2019 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Innoviti
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Innoviti Comparisons
Competitors of Innoviti
Innoviti operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ezetap, Presto, Mswipe, Payswiff and ITAB, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based mPOS software and hardware solutions are provided for businesses.
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| domain | founded_year | HQ Location |
Drive-through automation solutions for restaurants are provided using AI.
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| domain | founded_year | HQ Location |
Point-of-sale machines, soundboxes, and merchant payment solutions are offered.
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| domain | founded_year | HQ Location |
Provider of POS and MPOS solutions for businesses to accept card payments
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| domain | founded_year | HQ Location |
Self-checkout solutions are provided for retail businesses worldwide.
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| domain | founded_year | HQ Location |
Cloud-connected POS solutions are offered for small retailers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Innoviti
Frequently Asked Questions about Innoviti
When was Innoviti founded?
Innoviti was founded in 2002 and raised its 1st funding round 4 years after it was founded.
Where is Innoviti located?
Innoviti is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Who is the current CEO of Innoviti?
Rajeev Agrawal is the current CEO of Innoviti. They have also founded this company.
Is Innoviti a funded company?
Innoviti is a funded company, having raised a total of $141.01M across 23 funding rounds to date.
How many employees does Innoviti have?
As of Apr 08, 2024, the latest employee count at Innoviti is 274.
What is the annual revenue of Innoviti?
Annual revenue of Innoviti is $13.9M as on Mar 31, 2023.
What does Innoviti do?
Provider of integrated online and offline payment solutions. It offers payment gateways accepting various methods including credit, debit cards, EMI, and UPI. The company provides point-of-sale machines and payment links, facilitating instant settlements. Additional services include tools for payment reconciliation, multi-acquiring, price matching, sales promotions, and performance tracking. These solutions aim to streamline payment processes and enhance sales for businesses. The platform integrates online and offline payment data to provide insights into consumer behavior, enabling customized customer journeys. Advanced sales promotion tools, such as EMI, cashback, and coupon options, are also offered to boost sales and margins.
Who are the top competitors of Innoviti?
What products or services does Innoviti offer?
Innoviti offers innoviti unipay, innoviti genie, and innoviti link.
How many acquisitions has Innoviti made?
Innoviti has made 1 acquisition, including xGrow.
Who are Innoviti's investors?
Innoviti has 90 investors. Key investors include Tata Capital, Titan Company, Bessemer Venture Partners, FMO, and Patni Financial Advisors.
What is Innoviti's valuation?
The valuation of Innoviti is $218.46M as of Mar 2024.
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