Innoviti

Bengaluru, India Founded: 2002 • Age: 24 yrs
Integrated online and offline payment solutions are provided for businesses.
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About Innoviti

Innoviti is a company based in Bengaluru (India) founded in 2002 by Amrita Malik and Rajeev Agrawal.. Innoviti has raised $141.01 million across 23 funding rounds from investors including Tata Capital, Titan Company and Bessemer Venture Partners. The company has 274 employees as of April 08, 2024. Innoviti has completed 1 acquisition, including xGrow. Innoviti offers products and services including innoviti unipay, innoviti genie, and innoviti link. Innoviti operates in a competitive market with competitors including Ezetap, Presto, Mswipe, Payswiff and ITAB, among others.

  • Headquarter Bengaluru, India
  • Employees 274 as on 08 Apr, 2024
  • Founders Amrita Malik, Rajeev Agrawal
  • Stage Minicorn
  • Sectors
    Retail
    Financial Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Innoviti Technologies Private Limited
  • Date of Incorporation 19 Dec, 2002
  • Jurisdiction Bangalore, Karnataka, India
Operational Areas
Retail → Retail Technology & Automation
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
    $13.9 M (USD)
    52.42
    as on Mar 31, 2023
  • Net Profit
    $-10.41 M (USD)
    -17.93
    as on Mar 31, 2023
  • EBITDA
    $-7.19 M (USD)
    -16.89
    as on Mar 31, 2023
  • Total Equity Funding
    $141.01 M (USD)

    in 23 rounds

  • Latest Funding Round
    $4.02 M (USD), Series E

    Mar 06, 2025

  • Investors
    Tata Capital

    & 89 more

  • Employee Count
    274

    as on Apr 08, 2024

  • Investments & Acquisitions
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Products & Services of Innoviti

Innoviti offers a comprehensive portfolio of products and services, including innoviti unipay, innoviti genie, and innoviti link. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables online payment acceptance for cards, UPI, and EMI with reconciliation.

Facilitates cashbacks and EMI promotions to boost business sales.

Allows creation of payment links for instant settlements.

People of Innoviti
Headcount 200-500
Employee Profiles 31
Board Members and Advisors 5
Employee Profiles
People
Lalit Arun
Senior Vice President-enterprise Sales
People
Ashita Virmani
General Counsel & Vice President Legal
People
Rajeev Agrawal
CEO
People
Amrita Malik
President

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Board Members and Advisors
people
Vishal Gupta
Board Member
people
Neeraj Chandra
Board Member
people
Suramya Gupta
Non Executive Director
people
L R Narayanan
Advisor

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Funding Insights of Innoviti

Innoviti has successfully raised a total of $141.01M across 23 strategic funding rounds. The most recent funding activity was a Series E round of $4.02 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 23
  • Last Round Series E — $4.0M
  • First Round

    (04 Jul 2006)

  • Investors Count 90
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2025 Amount Series E - Innoviti Valuation

investors

Aug, 2024 Amount Debt – Conventional - Innoviti Valuation

investors

Aug, 2024 Amount Series E - Innoviti Valuation Random Walk Solutions , Priorize Etech Solutions
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Innoviti

Innoviti has secured backing from 90 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Tata Capital, Titan Company and Bessemer Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital investments and support for entrepreneurs in technology and innovation sectors.
Founded Year Domain Location
Venture capital investing and portfolio management services for accredited investors.
Founded Year Domain Location
Diversified investment management firm
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Innoviti

Innoviti has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include xGrow. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Digital marketing and consulting services are provided in India.
2019
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Innoviti

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Innoviti Comparisons

Employees
+
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Competitors of Innoviti

Innoviti operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ezetap, Presto, Mswipe, Payswiff and ITAB, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based mPOS software and hardware solutions are provided for businesses.
domain founded_year HQ Location
Drive-through automation solutions for restaurants are provided using AI.
domain founded_year HQ Location
Point-of-sale machines, soundboxes, and merchant payment solutions are offered.
domain founded_year HQ Location
Provider of POS and MPOS solutions for businesses to accept card payments
domain founded_year HQ Location
Self-checkout solutions are provided for retail businesses worldwide.
domain founded_year HQ Location
Cloud-connected POS solutions are offered for small retailers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Innoviti

Frequently Asked Questions about Innoviti

When was Innoviti founded?

Innoviti was founded in 2002 and raised its 1st funding round 4 years after it was founded.

Where is Innoviti located?

Innoviti is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.

Who is the current CEO of Innoviti?

Rajeev Agrawal is the current CEO of Innoviti. They have also founded this company.

Is Innoviti a funded company?

Innoviti is a funded company, having raised a total of $141.01M across 23 funding rounds to date.

How many employees does Innoviti have?

As of Apr 08, 2024, the latest employee count at Innoviti is 274.

What is the annual revenue of Innoviti?

Annual revenue of Innoviti is $13.9M as on Mar 31, 2023.

What does Innoviti do?

Provider of integrated online and offline payment solutions. It offers payment gateways accepting various methods including credit, debit cards, EMI, and UPI. The company provides point-of-sale machines and payment links, facilitating instant settlements. Additional services include tools for payment reconciliation, multi-acquiring, price matching, sales promotions, and performance tracking. These solutions aim to streamline payment processes and enhance sales for businesses. The platform integrates online and offline payment data to provide insights into consumer behavior, enabling customized customer journeys. Advanced sales promotion tools, such as EMI, cashback, and coupon options, are also offered to boost sales and margins.

Who are the top competitors of Innoviti?

Innoviti's top competitors include Ezetap, Presto and Mswipe.

What products or services does Innoviti offer?

Innoviti offers innoviti unipay, innoviti genie, and innoviti link.

How many acquisitions has Innoviti made?

Innoviti has made 1 acquisition, including xGrow.

Who are Innoviti's investors?

Innoviti has 90 investors. Key investors include Tata Capital, Titan Company, Bessemer Venture Partners, FMO, and Patni Financial Advisors.

What is Innoviti's valuation?

The valuation of Innoviti is $218.46M as of Mar 2024.

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