About Insense Analytics
Insense Analytics is a Financial Services company based in Delhi (India) founded in 2015 by Nitesh Agarwal. Card-linked marketing platform delivers targeted cashback offers to shoppers. It operates in the Financial Services and Technology sectors. Insense Analytics has raised $366.66 thousand across 1 funding round from investors including LetsVenture, Lorina Consultants and Augment Ventures. Insense Analytics was last valued at $2.78 million in December 2016. Its Indian entity Insense Private Limited reported revenue of ₹1.14 Cr. Its focus areas include FinTech, Banking Tech, Marketing Solutions and Card-Linked Marketing.
Company details
Insense was founded in 2015 in Delhi, India, as a card-linked marketing platform in the fintech sector. Targeted advertising is distributed through a network that provides merchant-funded cashback offers based on user shopping habits. Marketing campaigns are created by merchants via the platform. Voucher management software is also offered to support operations. The service connects potential customers with relevant deals efficiently.
- Headquarters Delhi, India
- Founders Nitesh Agarwal
- Stage Minicorn
- SectorsFinancial ServicesTechnology
- Phone•••• ••••
- Website insenseanalytics.com
- Social LinkedIn
- Legal Name Insense Private Limited
- Date of Incorporation 01 Jun, 2015
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹1.14 Cr
FY 2024 · -44% YoY
- Net Profit₹20.2 Lakh
FY 2024 · 18% margin
- EBITDA₹22.8 Lakh
FY 2024 · 20% margin
- Total Equity Funding$366.66K (USD)
in 1 rounds
- Latest Funding Round$366.66K (USD), Seed
Dec 2016
- InvestorsLetsVenture
& 31 more
Associated legal entities of Insense Analytics
Insense Analytics operates through Insense Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Insense Private Limited CIN U72200DL2015PTC280966 | Active | 01 Jun 2015 | New Delhi, Delhi | ₹1.1 Cr | 3 | View details |
Funding Insights of Insense Analytics
Insense Analytics has successfully raised a total of $366.66K through 1 strategic funding round. The most recent funding activity was a Seed round of $366.66 thousand completed in December 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $366,660
- Total Rounds 1
- Last Round Seed — $366,660
- First Round $366,660
(Dec 2016)
- Investors Count 32
All 1 funding rounds of Insense Analytics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2016 | $366,660 | Seed | $2.78M | Abhishek Agarwal, Sumant Nathani |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2016 | $2.78M | •••••••• |
Last known valuation $2.78M (Dec 2016). 32 investors in total: 4 institutional and 28 angel.
Investors in Insense Analytics
Insense Analytics has secured backing from 32 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include LetsVenture, Lorina Consultants and Augment Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Potato farming, grain marketing, and equipment services in Maine. | 2016 | augmentventures.in | Kolkata, India | |
Consulting, research, and investment services focused on business solutions and global advisory. | 2016 | lorinaconsultants.com | Gurugram, India | |
Kannada language daily newspaper operating in Karnataka | udayavani.com | Manipal, India | ||
Online platform that connects startup founders with accredited investors, enabling early-stage fundraising and investment opportunities for private market growth | 2013 | letsventure.com | Bengaluru, India | |
AA Abhishek Agarwal | Angel investor, ex-Accenture, focused on early-stage Indian startups | unknown_03c84c5c5c644b4b9 | ||
SN Sumant Nathani | unknown_9357a1ed8fbd42c89 | |||
VV Vikrant Varshney | Co-founder of Suraasa, angel investor in edtech and tech startups | unknown_bdb76bc5f36c4e3ba | ||
DM Diwakar Mitr | Angel investor and entrepreneur, focusing on early-stage Indian startups. | unknown_6000abfbf4fa4c16a | ||
AG Ankur Gupta | unknown_d09bcc5d986c42788 | |||
KF Kevin Freitas | unknown_9fa721594f1049d59 |
Investor details for Insense Analytics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Insense Private Limited (Insense Analytics)
Insense Private Limited is the primary company behind Insense Analytics. The board of Insense Private Limited currently have 2 directors; the longest-serving is Priyanka Palgotra, appointed in 2015. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Priyanka Palgotra DIN 07184608 | Director | 01 Jun 2015 | 11 yrs 5 mo | Insense Private Limited |
| Paras Malhotra DIN 07333621 | CEO | 20 Oct 2015 | 11 yrs | Insense Private Limited |
People of Insense Analytics
1 people are tracked at Insense Analytics (1 in leadership).
| Name | Role | Group |
|---|---|---|
Nitesh Agarwal | Co-Founder & COO | Leadership |
Complete people profiles for Insense Analytics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Insense Analytics
Figures of Insense Private Limited, the primary company behind Insense Analytics, for FY 2024. Revenue was ₹1.14 Cr (-44% year on year). Net profit was ₹20.2 Lakh (18% margin). EBITDA was ₹22.8 Lakh (20% margin). Revenue has grown at a compounded annual rate of -16% over three years and +11% over five years.
- ₹1.14 CrRevenue · FY 2024 · -44% YoY
- ₹20.2 LakhNet profit · 18% margin
- ₹22.8 LakhEBITDA · 20% margin
- ₹1.1 LakhPaid-up capital
- -16%Revenue CAGR, 3 years
- +11%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Insense Private Limited are on its company page.
Detailed financial statements for Insense Analytics
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Insense Analytics
3 dated milestones of Insense Analytics across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Insense Analytics is founded.
- Funding First funding round of $367K.
- Milestone Reaches Minicorn status.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Insense Analytics
Complete news archive for Insense Analytics
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Insense Analytics
Insense Analytics was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Insense Analytics is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Insense Analytics is a funded company, having raised a total of $366.66K across 1 funding round to date. The company's 1st funding round was a Seed of $366.66K, raised on Dec 2016.
The primary company behind Insense Analytics, Insense Private Limited, reported revenue of ₹1.14 Cr for FY 2024, down 44% year on year.
Insense was founded in 2015 in Delhi, India, as a card-linked marketing platform in the fintech sector. Targeted advertising is distributed through a network that provides merchant-funded cashback offers based on user shopping habits. Marketing campaigns are created by merchants via the platform. Voucher management software is also offered to support operations. The service connects potential customers with relevant deals efficiently.
Insense Analytics has 32 investors. Key investors include LetsVenture, Lorina Consultants, Augment Ventures, Udayavani, and Abhishek Agarwal.
The valuation of Insense Analytics is $2.78M as of Dec 2016.
Insense Analytics operates through Insense Private Limited.
The legal entities of Insense Analytics currently have 2 directors, including Paras Malhotra, Priyanka Palgotra.