About Inside Real Estate
Inside Real Estate is a Real Estate & Construction company based in Salt Lake City (United States) founded in 2008, and was acquired by Lovell Minnick Partners in August 2019. Lead generation and CRM solutions for real estate are provided. It operates in the Real Estate & Construction and Technology sectors. The company has 247 employees. Inside Real Estate has completed 6 acquisitions, including Amitree, AmpStats and BoomTown. Its chief executive, as recorded, is Joe Skousen. Its website insiderealestate.com draws about 56 thousand monthly visits. Inside Real Estate offers products and services including BoldTrail Platform, BoldTrail BackOffice, and BoldTrail Recruit. Its focus areas include Enterprise Applications, Sales Force Automation, CRM and Enterprise Suite. Its competitors include BoomTown, Unanet and Homebot; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2008 and based in Salt Lake City, United States, Inside Real Estate operates in the real estate technology sector. Lead generation, marketing, CRM, and reporting tools are offered through its platform, including the kvCORE system for cloud-based infrastructure and sales productivity. Brokerages utilize these for branding, SEO, lead automation, and performance analytics to manage contacts and routing.
- Headquarters Salt Lake City, United States
- Employees 247
- Stage Acquired
- SectorsReal Estate & ConstructionTechnology
- Website category Business and Consumer Services · Real Estate
- Website insiderealestate.com
- Social LinkedIn Facebook Instagram
- Acquired by Lovell Minnick Partners (Aug 2019)
- InvestorsLovell Minnick Partners
& 3 more
- Employee Count247
- Investments & AcquisitionsAmitree
& 5 more
- Acquired by
Products & Services of Inside Real Estate
Inside Real Estate offers a comprehensive portfolio of products and services, including BoldTrail Platform, BoldTrail BackOffice, and BoldTrail Recruit.
Comprehensive platform for real estate business operations and growth
Solutions for backoffice tasks in real estate operations
Tools for recruiting professionals in the real estate sector
Funding Insights of Inside Real Estate
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Inside Real Estate with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | Private Equity Round | – | – | ||
| Apr 2011 | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Inside Real Estate
Inside Real Estate has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Lovell Minnick Partners, Genstar Capital and 42 Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| gencap.com | ||||
Investment partnerships are formed with private equity firms. | 42ventures.com | Salt Lake City, United States | ||
NexPhase Capital is engaged in private equity investments. | 2016 | nexphase.com | New York, United States | |
Private equity investments are focused on America and Europe. | 1999 | lmpartners.com | Radnor, United States |
Investor details for Inside Real Estate
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Inside Real Estate
97 people are tracked at Inside Real Estate (43 in leadership, 54 in team); the tracked headcount is 247.
| Name | Role | Group |
|---|---|---|
Joe Skousen | CEO | Leadership |
Christopher Black | Chief Financial Officer | Leadership |
Carole Smets | Chief Information Officer | Leadership |
Alissa Harper | Co-Chief Sales Officer | Leadership |
Shannon Williams | Chief Marketing Officer | Leadership |
Grier Allen | Chief Strategy Officer | Leadership |
Nate Divine | CTO | Leadership |
Julia Laurin | Chief Product Officer | Leadership |
David Bruckner | Broker Sales, VP | Leadership |
Chris Avery | Chief Sales Officer (cso) | Leadership |
Joel Franke | Director Of Product, Data, & Apis | Leadership |
Jared Seamons | Vice President Of Revenue Operations | Leadership |
Michael Rives | Sr. Director Of Client Sales | Leadership |
Graeme Canivet | Vp, Back Office Products | Leadership |
Josh Campbell | Director Of UX / UI | Leadership |
Lindsay Osmundson | Lead HR Business Partner | Leadership |
Ryan Stradling | VP Engineering | Leadership |
Jared Smith | Director Of Engineering | Leadership |
Kenneth Laws | Director Internal Systems, Project Office | Leadership |
Gracie T. | Director Of Product Management | Leadership |
77 more people are available in the full profile.
Complete people profiles for Inside Real Estate
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Inside Real Estate
Inside Real Estate has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Amitree, AmpStats and BoomTown.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of AI & web-based real estate listing automation solutions | listassist.ai | London, United Kingdom | 2022 | Mar 2025 | •••• | |
AI email assistance is provided for real estate professionals. | amitree.com | San Francisco, United States | 2012 | Feb 2024 | •••• | |
Web-based marketing systems for real estate professionals are developed. | boomtownroi.com | Charleston, United States | 2006 | Jan 2023 | •••• | |
Provider of HR management services | ampstats.com | Murray, United States | 2020 | Oct 2022 | •••• | |
Online real estate lead generation and brokerage services are provided. | dashcma.com | Los Angeles, United States | 2018 | Jun 2020 | •••• | |
Back-office software for real estate transaction management is provided. | brokersumo.com | San Francisco, United States | 2016 | Dec 2017 | •••• |
Complete acquisition details for Inside Real Estate
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Inside Real Estate
11 dated milestones of Inside Real Estate across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Inside Real Estate is founded.
- Funding First funding round.
- Exit Acquired by NexPhase Capital.
- Acquisition Acquires Broker Sumo.
- Exit Acquired by Lovell Minnick Partners.
- Acquisition Acquires dashCMA.
- Funding Latest funding round, Private Equity Round,.
- Acquisition Acquires AmpStats.
- Acquisition Acquires BoomTown.
- Acquisition Acquires Amitree.
- Acquisition Acquires ListAssist.
Competitors of Inside Real Estate
Inside Real Estate has 3 listed competitors in our database, 2 of them funded. They include BoomTown, Unanet and Homebot.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| boomtownroi.com | 2006 | Charleston, United States | $20.1M | 435 | Web-based marketing systems for real estate professionals are developed. | |
| unanet.com | 1998 | Sterling, United States | Cloud-based ERP software is offered for professional services organizations. | |||
| homebot.ai | 2015 | Denver, United States | $4M | 106 | Lead generation is enabled via chatbots for real estate agents. |
Detailed competitors of Inside Real Estate
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Inside Real Estate
The website of Inside Real Estate (insiderealestate.com) receives about 55.5K visits a month and ranks #676,843 among all websites worldwide, #4,901 in Real Estate.
- Monthly visits55.5K
▲ 25.6% vs previous month
- Unique visitors18.6K
per month
- Global rank#676,843
among all websites
- Category rank#4,901
Business and Consumer Services · Real Estate
- Bounce rate47%
- Pages per visit2.5
- Average visit1 min 48 sec
- DevicesDesktop 62% · Mobile 38%
Websites whose visitors overlap most with Inside Real Estate. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| boldtrail.com | 100% | #101,948 | View details | ||
| zillow.com | 86% | 321.9M | #68 | View details | |
| followupboss.com | 80% | 3.4M | #11,428 | View details | |
kvcore.com | kvcore.com | 79% | #539,227 | – | |
| cincpro.com | 78% | 19.3K | #1,060,320 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Inside Real Estate
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Real Estate Technology Platforms
3 companies that operate in the same segment as Inside Real Estate (Real Estate Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Residential properties are listed and searched through an app-based platform. | 2005 | Seattle, Washington, United States | USD 87 M | |||
Residential properties are resold via an app-based platform. | 2014 | San Francisco, California, United States | USD 1.35 B | USD 2.71 M | 1,426 | |
Residential real estate search engine | 2005 | San Francisco, California, United States | USD 32.8 M |
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Related news about Inside Real Estate
Complete news archive for Inside Real Estate
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Frequently Asked Questions about Inside Real Estate
Inside Real Estate was founded in 2008 and raised its 1st funding round 3 years after it was founded.
Inside Real Estate is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.
Joe Skousen is the CEO of Inside Real Estate, as recorded in our data.
Inside Real Estate has 247 employees.
Founded in 2008 and based in Salt Lake City, United States, Inside Real Estate operates in the real estate technology sector. Lead generation, marketing, CRM, and reporting tools are offered through its platform, including the kvCORE system for cloud-based infrastructure and sales productivity. Brokerages utilize these for branding, SEO, lead automation, and performance analytics to manage contacts and routing.
Inside Real Estate offers BoldTrail Platform, BoldTrail BackOffice, and BoldTrail Recruit.
Inside Real Estate has 4 investors. Key investors include Lovell Minnick Partners, Genstar Capital, 42 Ventures, and NexPhase Capital.
Yes. Inside Real Estate was acquired by Lovell Minnick Partners in August 2019.