About Instant
Instant is a Financial Services company based in Vancouver (Canada) founded in 2015. On-demand payment solutions are offered for businesses and individuals. It operates in the Financial Services and Technology sectors. Instant has raised $40.33 million across 7 funding rounds from investors including InComm, ITC Holdings and TTV Capital. Its website instant.co draws about 92 thousand monthly visits. Instant offers products and services including Instant Pay, Instant Tips, Instant Card, and Instant Miles. Its focus areas include FinTech, Finance & Accounting Tech, Payroll Management and Payroll Card. Its legal entity is Instant Support a.s. Its competitors include ZayZoon, Payfare and Marmot Benefits; 2 of its 3 listed competitors have raised funding.
Company details
Instant was founded in 2015 in Vancouver, Canada, within the fintech sector. Operations focus on providing on-demand payment tools, including instant pay for claims, real-time balance verification, payment requests, tips handling, payment cards, and mileage tracking. Products such as Instant Pay, Instant Miles, and Instant Card are designed to support employee financial management for businesses. Services extend to both business and individual users across payment processing needs.
- Headquarters Vancouver, Canada
- SectorsFinancial ServicesTechnology
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Website instant.co
- Social LinkedIn X Facebook
- Legal Name Instant Support A.S.
- Total Equity Funding$40.33M (USD)
in 7 rounds
- Latest Funding Round$12.68M (USD), Series B
Jul 2023
- InvestorsInComm
& 5 more
Products & Services of Instant
Instant offers a comprehensive portfolio of products and services, including Instant Pay, Instant Tips, Instant Card, and Instant Miles.
Service for early wage access via payroll integration.
Platform for instant tip payouts to employees.
Card for accessing earned wages and making purchases.
System for instant mileage expense reimbursements.
Apps and channels of Instant
Instant publishes 2 mobile apps with over 500K+ downloads.
Funding Insights of Instant
Instant has successfully raised a total of $40.33M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $12.68 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40.33M
- Total Rounds 7
- Last Round Series B — $12.68M
- First Round $1.2M
(Feb 2016)
- Investors Count 6
All 7 funding rounds of Instant with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | $12.68M | Series B | – | TTV Capital | |
| Jul 2021 | Series A | – | InComm | – | |
| Oct 2019 | $11.93M | Series A | – | – | – |
| Apr 2018 | $11.4M | Series A | – | TTV Capital | |
| Jan 2018 | $3M | Debt – Conventional | – | – | – |
| Feb 2017 | $3.12M | Series A | – | – | – |
| Feb 2016 | $1.2M | Seed | – | – |
6 investors in total: 6 institutional.
Investors in Instant
Instant has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include InComm, ITC Holdings and TTV Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made by TTV Capital in early-stage fintech companies. | ttvcapital.com | Atlanta, United States | ||
| itccap.com | ||||
Early-stage investments are made in US companies across key sectors. | kineticventures.com | Atlanta, United States | ||
Early-stage venture capital is provided to Canadian technology startups by Real Ventures. | realventures.com | Montreal, Canada | ||
Independent electricity transmission services are provided across the United States. | 2000 | itc-holdings.com | Novi, United States | |
Prepaid products and payment services are provided globally. | 1992 | incomm.com | Atlanta, United States |
Investor details for Instant
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Instant
12 people are tracked at Instant (6 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Mandeep Basra | VP Finance & Compliance | Leadership |
Charlie McGinty | Regional VP Sales | Leadership |
Kyle Cogger | Director of Product | Leadership |
Jeff Camp | CFO | Leadership |
Brad Scott | Senior Director Customer Success | Leadership |
Keana Samet | Vice President Of Sales | Leadership |
Luis De Lion | Customer Success Team Lead | Team |
Burbank Herndon | SVP Sales | Team |
Darcie McBeth | Customer Success Manager | Team |
Michael St George | Senior Developer, Team Lead | Team |
Steve Van Bruwaene | Senior Staff Engineer | Team |
Elton Borssoi | Developer | Team |
Complete people profiles for Instant
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Instant
3 dated milestones of Instant across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Instant is founded.
- Funding First funding round of $1.2M.
- Funding Latest funding round, Series B, of $12.7M.
Competitors of Instant
Instant has 3 listed competitors in our database, 2 of them funded. They include ZayZoon, Payfare and Marmot Benefits.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zayzoon.com | 2014 | Calgary, Canada | $80.5M | Provider of an online financial benefits platform for on-demand pay | ||
| payfare.com | 2014 | Toronto, Canada | $50,000 | Online financial benefits platform for on-demand pay | ||
| marmotbenefits.com | 2019 | Calgary, Canada | On-demand payment solutions are facilitated via an online platform. |
Detailed competitors of Instant
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Instant
The website of Instant (instant.co) receives about 91.9K visits a month and ranks #320,338 among all websites worldwide, #2,387 in Business Services.
- Monthly visits91.9K
▲ 5.5% vs previous month
- Unique visitors33.2K
per month
- Global rank#320,338
among all websites
- Category rank#2,387
Business and Consumer Services · Business Services
- Bounce rate37%
- Pages per visit4.8
- Average visit2 min 10 sec
- DevicesDesktop 11% · Mobile 89%
Websites whose visitors overlap most with Instant. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
selfmadesuccess.com | selfmadesuccess.com | 100% | #649,525 | – |
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Related news about Instant
Complete news archive for Instant
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Instant
Instant was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Instant is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Instant is a funded company, having raised a total of $40.33M across 7 funding rounds to date. The company's 1st funding round was a Seed of $1.2M, raised on Feb 2016.
Instant was founded in 2015 in Vancouver, Canada, within the fintech sector. Operations focus on providing on-demand payment tools, including instant pay for claims, real-time balance verification, payment requests, tips handling, payment cards, and mileage tracking. Products such as Instant Pay, Instant Miles, and Instant Card are designed to support employee financial management for businesses. Services extend to both business and individual users across payment processing needs.
Instant's top competitors include ZayZoon, Payfare and Marmot Benefits.
Instant offers Instant Pay, Instant Tips, Instant Card, and Instant Miles.
Instant has 6 investors. Key investors include InComm, ITC Holdings, TTV Capital, ITC Capital Partners, and Kinetic Ventures.
Instant operates through Instant Support A.S..
Yes. Instant publishes Instant Financial and 1 more app, with over 500,000 downloads.