About Interflora
Interflora is a company based in Lyon (France) founded in 1946 was acquired by MyFlowerTree in July 2023. Interflora offers products and services including Flower Bouquets, Plants, and Gifts. Interflora operates in a competitive market with competitors including FTD, Bergamotte, Flowers Here, Aquarelle and Pampa, among others.
- Headquarter Lyon, France
- SectorsRetail
- Website category Lifestyle · Gifts and Flowers
- Email••••••••
- Phone•••• ••••
- Website interflora.fr
- Social LinkedIn X Facebook Instagram
- Acquired by MyFlowerTree (Jul 2023)
- InvestorsMyFlowerTree
& 2 more
- Acquired by
Products & Services of Interflora
Interflora offers a comprehensive portfolio of products and services, including Flower Bouquets, Plants, and Gifts.
Assortment of bouquets for gifting on various occasions
Selection of indoor and outdoor plants for decoration
Complementary items like chocolates and cards for occasions
Funding Insights of Interflora
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Interflora with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2011 | – | Private Equity Round | – | Chevrillon Group | – |
3 investors in total: 3 institutional.
Investors in Interflora
Interflora has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include MyFlowerTree, Groupe Chevrillon and PAI Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A reactive investment company focused on growth enterprises is operated. | 1993 | groupechevrillon.com | Paris, France | |
Private equity investments in market-leading companies across global sectors. | – | paipartners.com | - | |
Provides online platform for ordering and delivering flowers, cakes, and gifts. | 2007 | myflowertree.com | Delhi, India |
Investor details for Interflora
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Interflora
38 people are tracked at Interflora (13 in leadership, 25 in team).
| Name | Role | Group |
|---|---|---|
Cyrille Kittel | Managing Director | Leadership |
Eric Ledroux | CEO | Leadership |
Stephanie Dorléans-Furio | Chief Marketing Officer | Leadership |
Guillaume Curtat-Cadet | Head Of Organic Growth (seo & Geo) | Leadership |
Nicolas Pastorino | Group Chief Product & Digital Officer (cpdo) | Leadership |
Marta Lucas | Group Head Of Relationship Marketing | Leadership |
Odin Tribler | Group Head Of Engineering | Leadership |
Mathilde Ménégaut | Chief People Officer | Leadership |
Caroline Gest | Group CFO | Leadership |
Aymeric Manceron | Group Head Of Fp&a And Controlling | Leadership |
Laurent Pelletier | Head Of Group Customer Care | Leadership |
Charlotte Chambion | Group Head Of Offer & Customer Experience | Leadership |
Vincent Faburel | Head Of Data & Backend Products | Leadership |
Audrey Lert | Chef De Projet CRM Groupe | Team |
Chloé Robert | Marketplace Manager | Team |
Maud Faulquier | Operational Marketing & B2b Communication Manager | Team |
Laëtitia Girardin | Chef De Projet Senior Expérience Client & Services | Team |
Clément Aupetit | Data Engineer | Team |
Clément Chomienne | Responsable Infrastructure Système Et Réseau | Team |
David Legat | Responsable Data Analytics | Team |
18 more people are available in the full profile.
Complete people profiles for Interflora
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Interflora
4 dated milestones of Interflora across 77 years, from founding to its latest funding, stage changes and deals.
- Founded Interflora is founded.
- Funding First funding round.
- Exit Acquired by PAI Partners.
- Exit Acquired by MyFlowerTree.
Competitors of Interflora
Interflora operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as FTD, Bergamotte, Flowers Here, Aquarelle and Pampa, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ftdcompanies.com | 1910 | Chicago, United States | – | – | FTD is recognized as a premier online floral delivery service. | |
| bergamotte.fr | 2015 | Paris, France | – | – | Flowers, plants, and accessories are offered via an online platform. | |
| fleursdici.fr | 1999 | Paris, France | $6.52M | – | Internet first brand offering flowers | |
| aquarelle.com | 1987 | Paris, France | $8.37M | 1 | Flower delivery is facilitated through an e-commerce platform. | |
| pampa.co | 2017 | Paris, France | – | – | Online gifting platform offering flowers | |
| rosesluxe.com | 2019 | Paris, France | – | – | Operates an online hub for purchasing rose boxes and dolls. | |
| rosedeparis.eu | 2019 | France | – | 1 | Sells preserved roses in decorative boxes for gifting and home decor. | |
| 3fleurs2reve.com | 2021 | – | – | – | Online retail platform specializing in flower gifts for direct consumer purchase. | |
| lesrenouees.com | 2022 | Labenne, France | – | – | Provides custom dried flower bouquets, wreaths, and workshops through e-shop. |
Detailed competitors of Interflora
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Interflora
The website of Interflora (interflora.fr) receives about 837.4K visits a month and ranks #54,237 among all websites worldwide, #2,657 in Gifts and Flowers.
- Monthly visits837.4K
▼ 6.9% vs previous month
- Unique visitors395.7K
per month
- Global rank#54,237
among all websites
- Category rank#2,657
Lifestyle · Gifts and Flowers
- Bounce rate46%
- Pages per visit4.1
- Average visit2 min 43 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Interflora. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
florajet.com | florajet.com | 100% | – | #147,153 | – |
123fleurs.com | 123fleurs.com | 96% | – | #314,599 | – |
| aquarelle.com | 96% | 262.5K | #133,226 | View details | |
| monceaufleurs.com | 76% | 49.9K | #542,250 | View details | |
fleuretfleurs.fr | fleuretfleurs.fr | 64% | – | #399,928 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Interflora
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Interflora
Complete news archive for Interflora
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Interflora
10 companies that operate in the same segment as Interflora (Stationery, Gifting & Handicrafts E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Personalized video messages from celebrities are booked online. | 2017 | Chicago, Illinois, United States | USD 193.71 M | – | 301 | |
Smart notebooks are offered for digital sketching and note-taking. | 2013 | Oslo, Oslo, Norway | USD 15 M | – | – | |
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | Fairfax, Virginia, United States | USD 41.75 M | USD 191.13 K | 1,596 | |
Flowers are delivered via an online subscription platform. | 2013 | London, England, United Kingdom | USD 171.47 M | – | – | |
Multi-category gifts are curated online for special occasions. | 2006 | Richmond, United Kingdom | USD 57.58 M | – | 192 | |
Multi-category gifting products are provided through an online platform. | 2015 | Mumbai, Maharashtra, India | USD 4.35 M | USD 916.16 K | – | |
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | – | 101 | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
No detailed company activity is described on the site. | 2011 | Chicago, Illinois, United States | USD 198.67 M | – | 74 | |
AI-powered loyalty, rewards, and employee engagement solutions are provided. | 2012 | Bengaluru, Karnataka, India | USD 100.61 M | USD 98.95 M | 327 |
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Frequently Asked Questions about Interflora
Interflora was founded in 1946 and raised its 1st funding round 65 years after it was founded.
Interflora is headquartered in Lyon, France. It is registered at Lyon, Auvergne-rhone-alpes, France.
Interflora was founded in 1946 and is headquartered in Lyon, France. Operations focus on the online retail sector, where bouquets, plants, dried flowers, and seasonal arrangements are offered alongside chocolates, wines, and candy bouquets. Subscription-based delivery services for flowers are also provided, serving customers primarily in France through the domain interflora.fr. The company is led by Managing Director Cyrille Kittel.
Interflora's top competitors include Flowers Here, Bergamotte and Aquarelle.
Interflora offers Flower Bouquets, Plants, and Gifts.
Interflora has 3 investors. Key investors include MyFlowerTree, Groupe Chevrillon, and PAI Partners.
Yes. Interflora was acquired by MyFlowerTree in July 2023.
The website of Interflora receives about 837 thousand visits a month and ranks #54,237 among all websites worldwide.