About Interior Define
Interior Define is a company based in Chicago (United States) founded in 2012. Interior Define has raised $26.2 million across 5 funding rounds from investors including Breakout Capital, Fifth Wall and Horizon Tech Finance. Interior Define operates in a competitive market with competitors including Joybird, Caba Design, Vermont Farm Table, HelloBaru and Stitchroom, among others.
- Headquarter Chicago, United States
- SectorsConsumer
- Website category Home and Garden · Furniture
- Website interiordefine.com
- Social LinkedIn X Facebook
- Total Equity Funding$26.2M (USD)
in 5 rounds
- Latest Funding Round$30M (USD), Debt – Venture
Jan 2022
- InvestorsBreakout Capital
& 6 more
Funding Insights of Interior Define
Interior Define has successfully raised a total of $26.2M across 5 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $30 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.2M
- Total Rounds 5
- Last Round Debt – Venture — $30M
- First Round $2.2M
(Apr 2013)
- Investors Count 7
All 5 funding rounds of Interior Define with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $30M | Debt – Venture | – | – | |
| Mar 2018 | $15M | Series B | – | Pritzker Group, Fifth Wall | |
| May 2017 | $8M | Series A | – | Breakout Capital | |
| Sep 2014 | $1M | Seed | – | Peterson Partners | |
| Apr 2013 | $2.2M | Seed | – | Peterson Partners | – |
7 investors in total: 6 institutional and 1 angel.
Investors in Interior Define
Interior Define has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Breakout Capital, Fifth Wall and Horizon Tech Finance.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Structured debt is provided to life sciences and technology firms. | 2004 | horizontechfinance.com | Farmington, United States | |
Investments in SaaS, marketplace, and middle market companies are managed. | – | pritzkergroup.com | Chicago, United States | |
Seed-stage investments in US tech and offline companies are targeted. | 2003 | petersonpartners.com | Salt Lake City, United States | |
Early-stage US tech investments are focused on by Listen VC. | – | listen.co | Chicago, United States | |
Investments are made in early-stage tech startups by Fifth Wall. | 2016 | fifthwall.com | New York, United States | |
Business term loans and invoice financing are offered online. | 2015 | breakoutfinance.com | - | |
AD Andy Dunn | Angel investor, co-founder of Bonobos, active in Indian startup ecosystem | – | unknown_ac251429ff794fae8 | - |
Investor details for Interior Define
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Interior Define
2 people are tracked at Interior Define (2 in board & advisors).
| Name | Role | Group |
|---|---|---|
Jeff Cantalupo | Board Member | Board & advisors |
Brandon Labrum | Board Member | Board & advisors |
Complete people profiles for Interior Define
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Interior Define
3 dated milestones of Interior Define across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Interior Define is founded.
- Funding First funding round of $2.2M.
- Funding Latest funding round, Debt – Venture, of $30.0M.
Competitors of Interior Define
Interior Define operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Joybird, Caba Design, Vermont Farm Table, HelloBaru and Stitchroom, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| joybird.com | 2014 | Los Angeles, United States | – | 76 | Premium customized furniture is manufactured and sold online by Joybird. | |
| cabadesign.co | 2017 | San Leandro, United States | – | – | Private label brand of furniture | |
| vermontfarmtable.com | 2008 | Burlington, United States | $1.32M | – | Custom tables, chairs, and benches are crafted from reclaimed wood. | |
| hellobaru.com | 2019 | New York, United States | – | – | Furniture is offered online by HelloBaru as an internet-first brand. | |
| stitchroom.com | 2018 | Brooklyn, United States | – | – | Custom home furnishings are provided through an online platform. | |
| foxdendecor.com | 2013 | El Paso, United States | – | – | Sells rustic furniture, vanities, beds, desks, and custom wood items online. | |
| elpasoimportco.com | 1985 | El Paso, United States | – | – | Imports and sells vintage furniture, accessories, and home decor globally. | |
| americanmobler.com | 2015 | Berkeley, United States | – | – | Provides mass-customization services for modern furniture to meet individual preferences. | |
| redirectedwoodco.com | 2015 | Glenside, United States | – | – | Designs and manufactures custom furniture from sustainably sourced wood for homes and businesses. |
Detailed competitors of Interior Define
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Interior Define
The website of Interior Define (interiordefine.com) receives about 1.5M visits a month and ranks #41,123 among all websites worldwide, #464 in Furniture.
- Monthly visits1.5M
▲ 33% vs previous month
- Unique visitors602.9K
per month
- Global rank#41,123
among all websites
- Category rank#464
Home and Garden · Furniture
- Bounce rate49%
- Pages per visit4.0
- Average visit1 min 50 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Interior Define. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| joybird.com | 100% | 1.1M | #45,993 | View details | |
| article.com | 96% | 4.6M | #12,027 | View details | |
| castlery.com | 92% | 4.3M | #15,775 | View details | |
cb2.com | cb2.com | 92% | – | #10,632 | – |
| allmodern.com | 89% | – | #13,285 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Interior Define
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Interior Define
Complete news archive for Interior Define
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Interior Define
10 companies that operate in the same segment as Interior Define (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Interior Define
Interior Define was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Interior Define is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Interior Define is a funded company, having raised a total of $26.2M across 5 funding rounds to date. The company's 1st funding round was a Seed of $2.2M, raised on Apr 2013.
Interior Define was founded in 2012 in Chicago, United States, as a made-to-order brand in the furniture sector. Multi-category products, including various sofa and bed designs, are offered through an online catalog. Manufacturing occurs in China, with operations focused on direct-to-consumer sales. Offline experience stores have been established in the USA to support customer interactions.
Interior Define's top competitors include Joybird, Caba Design and HelloBaru.
Interior Define has 7 investors. Key investors include Breakout Capital, Fifth Wall, Horizon Tech Finance, Peterson Partners, and Pritzker Group.
The website of Interior Define receives about 1.5 million visits a month and ranks #41,123 among all websites worldwide.