About intuitive
intuitive is a Travel & Hospitality company based in Croydon (United Kingdom) founded in 2004, and was acquired by Banyan Software in April 2025. A web-based B2B platform for tour operator reservations is provided. It operates on a SaaS (Software-as-a-Service) model. The company has 43 employees. intuitive offers products and services including iVector, DealFinder, and iVectorOne. Its focus areas include Technology, Software and Travel Technology. Its legal entity is intuitive Ltd.
Company details
Travel reservation software is provided by intuitive for tour operators, online travel agents, and B2B wholesalers. Solutions are built to address complex operational challenges in the travel industry, offering flexibility for dynamic and fixed packaging, tailor-made trips, and tours. The technology is designed to automate workflows, enhance supplier connectivity with over 400 integrations, and support scalability for modernizing tech stacks or launching new products. Sectors served include travel and hospitality with a focus on increasing sales, streamlining operations, and enabling seamless market access.
- Headquarters Croydon, United Kingdom
- Employees 43
- Stage Acquired
- SectorsTravel & Hospitality
- Email••••••••
- Phone•••• ••••
- Website intuitivesystems.com
- Social LinkedIn X
- Acquired by Banyan Software (Apr 2025)
- Legal Name Intuitive Ltd
- Net Profit$213.36 K (USD)-77as on Dec 31, 2020
- Latest Funding Round$32.21K (USD), Grant
Jul 2020
- InvestorsBanyan Software
& 2 more
- Employee Count43
- Acquired by
Products & Services of intuitive
intuitive offers a comprehensive portfolio of products and services, including iVector, DealFinder, and iVectorOne.
Travel reservation software is provided for booking management.
Deal finding tool is offered for travel businesses.
Comprehensive reservation system is designed for travel operations.
Funding Insights of intuitive
- Total Rounds 1
- Last Round Grant — $32,208
- First Round $32,208
(Jul 2020)
- Investors Count 1
All 1 funding rounds of intuitive with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2020 | $32,208 | Grant | – | – |
3 investors in total: 3 institutional.
Investors in intuitive
intuitive has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Banyan Software, European Union and NVM Private Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are managed across the UK. | 1984 | nvm.co.uk | Newcastle Upon Tyne, United Kingdom | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Enterprise software businesses are acquired, built, and grown. | 2016 | banyansoftware.com | Toronto, Canada |
Investor details for intuitive
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of intuitive
1 people are tracked at intuitive (1 in leadership); the tracked headcount is 43.
| Name | Role | Group |
|---|---|---|
Paul Nixon | Managing Director | Leadership |
Complete people profiles for intuitive
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- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of intuitive
4 dated milestones of intuitive across 21 years, from founding to its latest funding, stage changes and deals.
- Founded intuitive is founded.
- Exit Acquired by NVM.
- Funding First funding round of $32K.
- Exit Acquired by Banyan Software.
Web traffic of intuitive
The website of intuitive (intuitivesystems.com) receives about 1.9K visits a month.
- Monthly visits1.9K
▼ 24.6% vs previous month
Websites whose visitors overlap most with intuitive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
in2it.co.uk | in2it.co.uk | 100% | – | ||
irtc-hq.com | irtc-hq.com | 96% | #3,132,306 | – | |
| isn.co.uk | 69% | View details |
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Frequently Asked Questions about intuitive
intuitive was founded in 2004 and raised its 1st funding round 16 years after it was founded.
intuitive is headquartered in Croydon, United Kingdom.
intuitive has 43 employees.
Travel reservation software is provided by intuitive for tour operators, online travel agents, and B2B wholesalers. Solutions are built to address complex operational challenges in the travel industry, offering flexibility for dynamic and fixed packaging, tailor-made trips, and tours. The technology is designed to automate workflows, enhance supplier connectivity with over 400 integrations, and support scalability for modernizing tech stacks or launching new products. Sectors served include travel and hospitality with a focus on increasing sales, streamlining operations, and enabling seamless market access.
intuitive offers iVector, DealFinder, and iVectorOne.
intuitive has 3 investors. Key investors include Banyan Software, European Union, and NVM Private Equity.
intuitive operates through Intuitive Ltd.
Yes. intuitive was acquired by Banyan Software in April 2025.