About Invertex
Invertex is a Retail company based in Tel Aviv (Israel) founded in 2014, and was acquired by Nike in April 2018. It operates as a 3D scanning-based fitting solutions for both online in-store customers. It operates in the Retail and Technology sectors. Invertex has raised $2 million across 2 funding rounds from investors including Nike, Cognitiv Ventures and KOAJ. The company was acqui-hired. Its focus areas include High Tech, Augmented Reality, Applications and Fashion. Its competitors include Perfect Corp, Obsess, ThreeKit, Hexa3D and Fittingbox and 2 more; 7 of its 7 listed competitors have raised funding.
Company details
Invertex was founded in 2014 in Tel Aviv, Israel, focusing on the apparel and eyewear sectors. 3D scanning tools are employed to capture and analyze user anatomy, with cognitive machine learning applied for size and style recommendations. Operations include a mobile app for customers, an in-store POS tablet, the Launch Pad device, e-commerce plug-ins, and a personal customization system, serving both online and physical retail environments.
- Headquarters Tel Aviv, Israel
- Stage Acquired
- SectorsRetailTechnology
- Website invertex3d.com
- Social LinkedIn
- Acquired by Nike (Apr 2018)
Funding Insights of Invertex
Invertex has successfully raised a total of $2M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in April 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 2
- Last Round Seed β $2M
- Investors Count 2
All 2 funding rounds of Invertex with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2017 | $2M | Seed | β | β | |
| Jun 2015 | – | Seed | β | β |
3 investors in total: 3 institutional.
Investors in Invertex
Invertex has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Nike, Cognitiv Ventures and KOAJ.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | cognitiv.vc | - | |
Sports and outdoor apparel is designed for women and men. | 1964 | nike.com | Beaverton, United States | |
Fashion apparel and accessories are offered by KOAJ. | – | permoda.com.co | Bogotá, Colombia |
Investor details for Invertex
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Timeline of Invertex
4 dated milestones of Invertex across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Invertex is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $2.0M.
- Exit Acquired by Nike.
Competitors of Invertex
Invertex has 7 listed competitors in our database, 7 of them funded. They include Perfect Corp, Obsess, ThreeKit, Hexa3D and Fittingbox, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| perfectcorp.com | 2014 | Taipei, Taiwan | $75M | 22 | Provider of AI and AR-based virtual makeup application solutions | |
| obsessar.com | 2017 | New York, United States | $13.43M | – | Provider of virtual store solutions for retail brands | |
| threekit.com | 2005 | Chicago, United States | $65.51M | – | AR product visualization platform is provided for retail industry. | |
| hexa3d.io | 2014 | Tel Aviv, Israel | $20.5M | 4 | SaaS platform for 3D content creation to enable AR/VR in commerce | |
| fittingbox.com | 2006 | Labege, France | $5.15M | – | Virtual try-on and 3D solutions are offered for eyewear retailers. | |
| cylindo.com | 2010 | Copenhagen, Denmark | $7.92M | 31 | Furniture visualization software is provided for retailers and commerce. | |
| reconlabs.ai | 2019 | Seoul, South Korea | $4.85M | – | AI-based 3D visualization tools are offered for e-commerce product display. |
Detailed competitors of Invertex
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Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Invertex (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Related news about Invertex
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Frequently Asked Questions about Invertex
Invertex was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Invertex is headquartered in Tel Aviv, Israel.
Invertex is a funded company, having raised a total of $2M across 2 funding rounds to date.
Invertex was founded in 2014 in Tel Aviv, Israel, focusing on the apparel and eyewear sectors. 3D scanning tools are employed to capture and analyze user anatomy, with cognitive machine learning applied for size and style recommendations. Operations include a mobile app for customers, an in-store POS tablet, the Launch Pad device, e-commerce plug-ins, and a personal customization system, serving both online and physical retail environments.
Invertex's top competitors include Perfect Corp, Obsess and ThreeKit.
Yes. Invertex was acquired by Nike in April 2018.

