IOUU

Sao Paulo Do Potengi, Brazil Founded: 2016 • Age: 10 yrs Acquired By SmartBank
P2B lending platform for SMEs and entrepreneurs is provided.

About IOUU

IOUU is a company based in Sao Paulo Do Potengi (Brazil) founded in 2016 by Bruno Sayao was acquired by SmartBank in April 2021. IOUU has raised $1.71 million across 2 funding rounds from investors including SmartBank, Indicator Capital and Devas Invest. IOUU offers products and services including Credit Platform.

  • Headquarter Sao Paulo Do Potengi, Brazil
  • Founders Bruno Sayao
  • Sectors
    Financial Services
  • Email
    ••••••••
  • Phone
    •••• ••••
  • Website iouu.com.br
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by SmartBank (Apr 2021)
  • Legal Name Iouu Tecnologia E Serviços Financeiros S.A
Key Metrics
  • Total Equity Funding
    $1.71M (USD)

    in 2 rounds

  • Latest Funding Round
    $1.39M (USD), Seed

    Feb 2020

  • Investors
    SmartBank

    & 3 more

  • Acquired by
    SmartBank

    (Apr 2021)

Products & Services of IOUU

IOUU offers a comprehensive portfolio of products and services, including Credit Platform.

Credit Platform
Fintech Platform

Digital service for facilitating loans to small businesses in Brazil

Apps and channels of IOUU

its YouTube channel IOUU has 132 subscribers and 10 videos.

IOUU
YouTube 132 subscribers 10 videos Science & Technology
Open channel

Videos from IOUU

The most watched videos on IOUU's YouTube channel, IOUU (132 subscribers). Click a video to play it here.

IOUU | Empréstimos justos para empresas
50.6K views
IOUU | Lançamento App
1.6K views
IOUU: empréstimos justos para empresas e investimento coletivo de alta rentabilidade
1.3K views
Olá, nós somos a IOUU :)
795 views

More on IOUU.

Funding Insights of IOUU

IOUU has successfully raised a total of $1.71M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.39 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $1.71M
  • Total Rounds 2
  • Last Round Seed — $1.39M
  • First Round $320,395

    (Nov 2018)

  • Investors Count 3

All 2 funding rounds of IOUU with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Feb 2020$1.39MSeed–DOMO
Nov 2018$320,395Seed––
–
Valuation history

4 investors in total: 4 institutional.

Investors in IOUU

IOUU has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include SmartBank, Indicator Capital and Devas Invest.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
-
–devasinvest.com.br-
Venture capital fund investing in early-stage tech startups
–domo.vcSao Paulo, Brazil
Indicator Capital is focused on supporting deep-tech startups.
–indicatorcapital.com-
Commercial bank
2007smartbank.comPigeon Forge, United States
Premium access

Investor details for IOUU

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of IOUU

6 people are tracked at IOUU (2 in leadership, 4 in team).

NameRoleGroup
Bruno Sayao
Founder & CEOLeadership
Bruno Sayão
Founder & CEOLeadership
Nataly Lara
Analista De Produtos PlenoTeam
Jéssica Uvini
Recursos HumanosTeam
Guilherme Ferreira
Product OwnerTeam
Vitória Ribeiro
Analista De Inside SalesTeam
Premium access

Complete people profiles for IOUU

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of IOUU

4 dated milestones of IOUU across 5 years, from founding to its latest funding, stage changes and deals.

  1. Founded IOUU is founded.
  2. Funding First funding round of $320K.
  3. Funding Latest funding round, Seed, of $1.4M.
  4. Exit Acquired by SmartBank.

Web traffic of IOUU

The website of IOUU (iouu.com.br) receives about 3.3K visits a month.

  • Monthly visits
    3.3K
Similar websites

Websites whose visitors overlap most with IOUU. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
ulend.com.br
100%
4.4K#3,566,105View details
letsbank.com.br
letsbank.com.br
72%
–#7,558,404–
tutudigital.com.br
66%
1.8K#6,800,822View details
mutual.club
63%
2.7K#5,550,924View details

Latest news on Iouu

SmartBank’s Acquisition of IOUU
Globallegalchronicle • 5 years ago
Premium access

Complete news archive for IOUU

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to IOUU

10 companies that operate in the same segment as IOUU (Alternative Lending), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
A peer-to-peer marketplace for business loans is operated and developed.
2010London, England, United KingdomUSD 372.67 MUSD 299.61 M726
Diversified loans are provided via an AI-enabled online marketplace.
2012Palo Alto, California, United StatesUSD 128.65 MUSD 1.04 B1,190
Various consumer loans and financial services are offered online.
2011San Francisco, California, United StatesUSD 3.04 BUSD 4.77 B5,000
Purchase financing solutions are offered to businesses via installment payments.
2019Dubai, Dubai, United Arab EmiratesUSD 837 M––
Financial services are provided, specializing in personal and business loans.
2016Mumbai, Maharashtra, IndiaUSD 349.23 MUSD 106.45 M1,749
Credit score checking and comparison platform for financial products
2007San Francisco, California, United StatesUSD 869.77 M––
Financial benefits platform for on-demand pay is provided to employees.
2018London, England, United KingdomUSD 133.02 M––
Payflow is recognized as a financial wellness application for employees.
2020Alcobendas, Comunidad De Madrid, SpainUSD 58.23 M––
Digital lending and instant credit lines are provided to individuals.
2016Gurugram, Haryana, IndiaUSD 115 MUSD 18.69 M81
Personal loans and lines of credit are provided by Mogo.
2008Vancouver, British Columbia, Canada–USD 49.45 M–
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • âś“
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • âś“
    Full access to every database India & global coverage, advanced filters and rich profile details
  • âś“
    Always-on access from your team account Single premium plan for everything you see on the portal

Frequently Asked Questions about IOUU

IOUU was founded in 2016 and raised its 1st funding round 2 years after it was founded.

IOUU is headquartered in Sao Paulo Do Potengi, Brazil. It is registered at Sao Paulo Do Potengi, Rio Grande Do Norte, Brazil.

Bruno Sayao is the current CEO of IOUU. They have also founded this company.

IOUU is a funded company, having raised a total of $1.71M across 2 funding rounds to date. The company's 1st funding round was a Seed of $320.4K, raised on Nov 2018.

IOUU was founded in 2016 in Sao Paulo Do Potengi, Brazil, as a peer-to-business lending platform in the fintech sector. Loans ranging from R30,000 to R500,000 are offered to small and medium-sized businesses, with repayment terms of 3 to 6 months and interest rates starting at 1.3 per month. Financing is also extended to micro and individual entrepreneurs. Investments in these loans can be made by individuals starting from R2,000.

IOUU offers Credit Platform.

IOUU has 4 investors. Key investors include SmartBank, Indicator Capital, Devas Invest, and DOMO.

IOUU operates through Iouu Tecnologia E Serviços Financeiros S.A.

Yes. IOUU was acquired by SmartBank in April 2021.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available