About IOUU
IOUU is a company based in Sao Paulo Do Potengi (Brazil) founded in 2016 by Bruno Sayao was acquired by SmartBank in April 2021. IOUU has raised $1.71 million across 2 funding rounds from investors including SmartBank, Indicator Capital and Devas Invest. IOUU offers products and services including Credit Platform.
Products & Services of IOUU
IOUU offers a comprehensive portfolio of products and services, including Credit Platform.
Digital service for facilitating loans to small businesses in Brazil
Apps and channels of IOUU
its YouTube channel IOUU has 132 subscribers and 10 videos.
Videos from IOUU
The most watched videos on IOUU's YouTube channel, IOUU (132 subscribers). Click a video to play it here.
More on IOUU.
Funding Insights of IOUU
IOUU has successfully raised a total of $1.71M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.39 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.71M
- Total Rounds 2
- Last Round Seed — $1.39M
- First Round $320,395
(Nov 2018)
- Investors Count 3
All 2 funding rounds of IOUU with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2020 | $1.39M | Seed | – | DOMO | |
| Nov 2018 | $320,395 | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in IOUU
IOUU has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include SmartBank, Indicator Capital and Devas Invest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | devasinvest.com.br | - | |
Venture capital fund investing in early-stage tech startups | – | domo.vc | Sao Paulo, Brazil | |
Indicator Capital is focused on supporting deep-tech startups. | – | indicatorcapital.com | - | |
Commercial bank | 2007 | smartbank.com | Pigeon Forge, United States |
Investor details for IOUU
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of IOUU
6 people are tracked at IOUU (2 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Bruno Sayao | Founder & CEO | Leadership |
Bruno Sayão | Founder & CEO | Leadership |
Nataly Lara | Analista De Produtos Pleno | Team |
Jéssica Uvini | Recursos Humanos | Team |
Guilherme Ferreira | Product Owner | Team |
Vitória Ribeiro | Analista De Inside Sales | Team |
Complete people profiles for IOUU
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of IOUU
4 dated milestones of IOUU across 5 years, from founding to its latest funding, stage changes and deals.
- Founded IOUU is founded.
- Funding First funding round of $320K.
- Funding Latest funding round, Seed, of $1.4M.
- Exit Acquired by SmartBank.
Web traffic of IOUU
The website of IOUU (iouu.com.br) receives about 3.3K visits a month.
- Monthly visits3.3K
Websites whose visitors overlap most with IOUU. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ulend.com.br | 100% | 4.4K | #3,566,105 | View details | |
letsbank.com.br | letsbank.com.br | 72% | – | #7,558,404 | – |
| tutudigital.com.br | 66% | 1.8K | #6,800,822 | View details | |
| mutual.club | 63% | 2.7K | #5,550,924 | View details |
Latest news on Iouu
Complete news archive for IOUU
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to IOUU
10 companies that operate in the same segment as IOUU (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 726 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 5,000 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 349.23 M | USD 106.45 M | 1,749 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | – | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – | |
Digital lending and instant credit lines are provided to individuals. | 2016 | Gurugram, Haryana, India | USD 115 M | USD 18.69 M | 81 | |
Personal loans and lines of credit are provided by Mogo. | 2008 | Vancouver, British Columbia, Canada | – | USD 49.45 M | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about IOUU
IOUU was founded in 2016 and raised its 1st funding round 2 years after it was founded.
IOUU is headquartered in Sao Paulo Do Potengi, Brazil. It is registered at Sao Paulo Do Potengi, Rio Grande Do Norte, Brazil.
Bruno Sayao is the current CEO of IOUU. They have also founded this company.
IOUU is a funded company, having raised a total of $1.71M across 2 funding rounds to date. The company's 1st funding round was a Seed of $320.4K, raised on Nov 2018.
IOUU was founded in 2016 in Sao Paulo Do Potengi, Brazil, as a peer-to-business lending platform in the fintech sector. Loans ranging from R30,000 to R500,000 are offered to small and medium-sized businesses, with repayment terms of 3 to 6 months and interest rates starting at 1.3 per month. Financing is also extended to micro and individual entrepreneurs. Investments in these loans can be made by individuals starting from R2,000.
IOUU offers Credit Platform.
IOUU has 4 investors. Key investors include SmartBank, Indicator Capital, Devas Invest, and DOMO.
IOUU operates through Iouu Tecnologia E Serviços Financeiros S.A.
Yes. IOUU was acquired by SmartBank in April 2021.

