About iPinYou
iPinYou is a company based in Beijing (China) founded in 2008. iPinYou has raised $98 million across 3 funding rounds from investors including China Mobile, Shenzhen Capital Group and CBC Capital. iPinYou operates in a competitive market with competitors including The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
- Headquarter Beijing, China
- SectorsMedia & Entertainment
- Website ipinyou.com.cn
- Social LinkedIn X Facebook
- Total Equity Funding$98M (USD)
in 3 rounds
- Latest Funding Round$78M (USD), Series C
Dec 2015
- InvestorsChina Mobile
& 3 more
Funding Insights of iPinYou
iPinYou has successfully raised a total of $98M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $78 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $98M
- Total Rounds 3
- Last Round Series C — $78M
- Investors Count 4
All 3 funding rounds of iPinYou with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2015 | $78M | Series C | – | – | |
| Jan 2013 | $20M | Series B | – | CBC Capital | |
| May 2011 | – | Series A | – | – | – |
4 investors in total: 4 institutional.
Investors in iPinYou
iPinYou has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include China Mobile, Shenzhen Capital Group and CBC Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital, equity investment, and fund management services in China. | – | szvc.com.cn | - | |
Venture capital firm investing in TMT & other tech sectors | – | cbc-capital.com | Beijing, China | |
- | – | vangoocapital.com | - | |
Voice and data services are provided to mobile subscribers. | 1997 | chinamobileltd.com | Hong Kong, China |
Investor details for iPinYou
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of iPinYou
3 dated milestones of iPinYou across 7 years, from founding to its latest funding, stage changes and deals.
- Founded iPinYou is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $78.0M.
Competitors of iPinYou
iPinYou operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| appnexus.com | 2007 | New York, United States | $318.67M | 925 | Programmatic advertising technology platform is provided for online trading. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. | |
| matomy.com | 2007 | Tel Aviv, Israel | $18M | – | Performance marketing solutions are provided for publishers and advertisers. | |
| viantinc.com | 1999 | Irvine, United States | $15.33M | 337 | Omnichannel demand side platform is provided for campaign optimization. | |
| rocketfuel.com | 2008 | Redwood, United States | $60M | 761 | AI-based programmatic media buying is enabled through predictive analytics platform. | |
| turn.com | 2004 | Redwood, United States | $159.64M | 361 | Demand-side platform and data management for ad buying are provided. | |
| specificmedia.com | 1999 | Irvine, United States | $100M | 734 | AI-powered programmatic advertising is delivered across digital channels. | |
| radiumone.com | 2009 | San Francisco, United States | $87.5M | 213 | Enterprise advertising platform |
Detailed competitors of iPinYou
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of iPinYou
Websites that share an audience with iPinYou (ipinyou.com.cn).
Websites whose visitors overlap most with iPinYou. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
juxiao.mediav.com | juxiao.mediav.com | 100% | – | – | – |
e.qq.com | e.qq.com | 97% | – | – | – |
adexchanger.cn | adexchanger.cn | 96% | – | – | – |
adsage.cn | adsage.cn | 95% | – | – | – |
sharelogo.cn | sharelogo.cn | 60% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for iPinYou
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Ipinyou
Complete news archive for iPinYou
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to iPinYou
10 companies that operate in the same segment as iPinYou (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about iPinYou
iPinYou was founded in 2008 and raised its 1st funding round 3 years after it was founded.
iPinYou is headquartered in Beijing, China.
iPinYou is a funded company, having raised a total of $98M across 3 funding rounds to date.
iPinYou is a Demand side platform that provides Real-Time Bidding (RTB) through its audience-based programmatic advertising technology. Its clients include Fortune 500 companies and major e-commerce platforms in China. Claims to have a 52.8 market share in Chinas programmatic buy branded market. Has offices across Beijing, Shanghai, Guangzhou and Silicon Valley. Raised 78M in Dec 2015 and dismantled its variable interest entity (VIE) structure to become a domestically-structured company, with a view of a domestic IPO in China.
iPinYou's top competitors include The Trade Desk, Beeswax and Viant.
iPinYou has 4 investors. Key investors include China Mobile, Shenzhen Capital Group, CBC Capital, and Vangoo Capital.