About iPrice
iPrice is a Retail company based in Kuala Lumpur (Malaysia) founded in 2014 by Heinrich Wendel, and was acquired by Bukalapak in April 2023. It operates as a prices for multi-category products are compared online. iPrice has raised $26.07 million across 8 funding rounds from investors including Bukalapak, Naver and Woowa Bros. iPrice was last valued at $42.99 million in November 2019. Its focus areas include Horizontal E-Commerce and Price Comparison. Its legal entity is iPrice Group Sdn Bhd.
Company details
Founded in 2014 and headquartered in Kuala Lumpur, Malaysia, iPrice operates as an e-commerce price comparison platform. Multi-category products, including home improvements, baby items, and fashion accessories, are featured in its catalog. Users select items for price comparisons across retailers, with redirects provided to merchant sites for purchases. A deals-finding service is also maintained to assist in identifying offers.
- Headquarters Kuala Lumpur, Malaysia
- Founders Heinrich Wendel
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website ipricegroup.com
- Social LinkedIn X Facebook
- Acquired by Bukalapak (Apr 2023)
- Legal Name Iprice Group Sdn Bhd
Funding Insights of iPrice
iPrice has successfully raised a total of $26.07M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.07M
- Total Rounds 8
- Last Round Series B — $5M
- First Round $1.2M
(Oct 2015)
- Investors Count 27
All 8 funding rounds of iPrice with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $5M | Series B | – | ITOCHU, KDDI Open Innovation Fund | – |
| May 2021 | $1.5M | Series B | – | Woowa Bros | – |
| Sep 2020 | – | Series B | – | JG Digital Equity Ventures | – |
| Nov 2019 | $10.35M | Series B | $42.99M | ACA Investments, ACA Investments | |
| Aug 2018 | – | Series B | – | Naver | – |
| Mar 2018 | $4.02M | Series B | $17.39M | Naver, Z Venture Capital | |
| Nov 2016 | $4M | Series A | $••••• | Asia Venture Group, Venturra Capital | |
| Oct 2015 | $1.2M | Seed | $••••• | Asia Venture Group |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2019 | $42.99M | •••••••• |
| Mar 2018 | $17.39M | •••••••• |
| Nov 2016 | $••••• | •••••••• |
| Oct 2015 | $••••• | •••••••• |
Full valuation and stage history of iPrice
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
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Last known valuation $42.99M (Nov 2019). 28 investors in total: 25 institutional and 3 angel.
Investors in iPrice
iPrice has secured backing from 28 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Bukalapak, Naver and Woowa Bros.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in tech seed and mid-stage ventures are targeted. | – | kddi.com/ventures/koif | San Francisco, United States | |
Investments are directed toward tech startups in various sectors. | – | jgdev.ph | Pasig, Philippines | |
Investment services are provided by Daiwa PI Partners. | 1998 | dpipartners.co.jp | Tokyo, Japan | |
A firm specializing in Asian equity investment funds. | – | agcm.se | Stockholm, Sweden | |
Investments are made in innovative startups by Z Venture Capital. | – | zvc.vc | Chiyoda City, Japan | |
Private equity investment firm focused on growth stage companies | 2008 | acaisg.com | Singapore, Singapore | |
Venture capital firm investing in multiple sectors | – | lineventurescorp.com | Tokyo, Japan | |
Early-stage centric tech & offline focused VC firm investing in Southeast Asia | – | cento.vc | Singapore, Singapore | |
Early-stage tech-focused venture capital firm investing primarily in Southeast Asia | – | venturra.com | Jakarta, Indonesia | |
Venture capital firm focused on tech startups | – | asiaventuregroup.com | Kuala Lumpur, Malaysia |
Investor details for iPrice
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of iPrice
1 people are tracked at iPrice (1 in leadership).
| Name | Role | Group |
|---|---|---|
Heinrich Wendel | Co-Founder & CTO | Leadership |
Complete people profiles for iPrice
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Timeline of iPrice
5 dated milestones of iPrice across 9 years, from founding to its latest funding, stage changes and deals.
- Founded iPrice is founded.
- Funding First funding round of $1.2M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $5.0M.
- Exit Acquired by Bukalapak.
Web traffic of iPrice
The website of iPrice (ipricegroup.com) receives about 3.9K visits a month.
- Monthly visits3.9K
▼ 5.3% vs previous month
Websites whose visitors overlap most with iPrice. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
iprice.vn | iprice.vn | 100% | – | #594,529 | – |
| iprice.my | 83% | 31.3K | #949,789 | View details | |
iprice.co.id | iprice.co.id | 66% | – | #511,664 | – |
| ipricethailand.com | 62% | 24.9K | #1,166,920 | View details | |
iprice.sg | iprice.sg | 44% | – | #871,737 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for iPrice
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
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Verified entity values are shown only after access is granted.
Top companies in Marketplaces & General E-Commerce
10 companies that operate in the same segment as iPrice (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | USD 9.83 B | 18,938 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore, Singapore | USD 689.63 M | USD 617.56 M | 21,571 | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | 769,165 | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 114.3 M | USD 1.41 B | 1,782 | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | 6,360 |
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Related news about Iprice
Complete news archive for iPrice
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Frequently Asked Questions about iPrice
iPrice was founded in 2014 and raised its 1st funding round 1 year after it was founded.
iPrice is headquartered in Kuala Lumpur, Malaysia.
iPrice is a funded company, having raised a total of $26.07M across 8 funding rounds to date. The company's 1st funding round was a Seed of $1.2M, raised on Oct 2015.
Annual revenue of iPrice is $2.12M as on Dec 31, 2018.
Founded in 2014 and headquartered in Kuala Lumpur, Malaysia, iPrice operates as an e-commerce price comparison platform. Multi-category products, including home improvements, baby items, and fashion accessories, are featured in its catalog. Users select items for price comparisons across retailers, with redirects provided to merchant sites for purchases. A deals-finding service is also maintained to assist in identifying offers.
iPrice has 28 investors. Key investors include Bukalapak, Naver, Woowa Bros, ITOCHU, and Mirae Asset Capital Markets.
The valuation of iPrice is $42.99M as of Nov 2019.
iPrice operates through Iprice Group Sdn Bhd.
Yes. iPrice was acquired by Bukalapak in April 2023.