About iRACE
iRACE is a company based in Singapore (Singapore) founded in 1986 was acquired by PA Media Group in October 2023.. iRACE offers products and services including Pulse Live, Edge, Flexhub, and AdVantage. iRACE operates in a competitive market with competitors including Townsquare Media, Tinuiti, AKQA, Prophet and Interpublic, among others.
- Headquarter Singapore, Singapore
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Sectors
Business Services
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Phone
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Website
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Social
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- Legal Name Podium Ltd
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Annual Revenue
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Latest Funding Round
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Employee Count
Employee Count
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Acquired by
PA Media Group
(Oct 03, 2023)
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Products & Services of iRACE
iRACE offers a comprehensive portfolio of products and services, including Pulse Live, Edge, Flexhub, and AdVantage. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Delivers real-time sport and racing data for betting platforms
Provides expert stats and analysis for user engagement
Offers analytics for customer retention and interaction
Integrates racing events with betting and streaming services
Funding Insights of iRACE
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in iRACE
iRACE has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include PA Media Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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News agency
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by iRACE
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - iRACE
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Irace Comparisons
Competitors of iRACE
iRACE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, Tinuiti, AKQA, Prophet and Interpublic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Media Company focused on radio broadcasting, live events, marketing solutions
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Digital marketing services including paid search and e-commerce are provided.
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Integrated digital marketing campaigns are developed and executed across channels.
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Brand and marketing consulting solutions provider
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Advertising and marketing services are delivered globally by Interpublic.
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| domain | founded_year | HQ Location |
Digital advertising and content marketing services are provided globally.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Irace
Frequently Asked Questions about iRACE
When was iRACE founded?
iRACE was founded in 1986.
Where is iRACE located?
iRACE is headquartered in Singapore, Singapore.
What does iRACE do?
iRACE was established in 1986 in Singapore as a provider of data solutions, content distribution, marketing, and digital media. Operations focus on the horse racing industry, where expertise has been developed over decades. Services encompass content marketing, public relations, graphic designing, and related digital offerings. The company maintains its base in Singapore, serving regional and international clients in these sectors.
Who are the top competitors of iRACE?
iRACE's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does iRACE offer?
iRACE offers Pulse Live, Edge, Flexhub, and AdVantage.
Who are iRACE's investors?
iRACE has 1 investor. Key investors include PA Media Group.