About IRL
IRL is a company based in Kuala Lumpur (Malaysia) founded in 2018 by Khairie Apirin and Rachel Tan, and was acquired by Influasia in July 2020. Blog focusing on life, dating relationships, career, and other related topics. Its website inreallife.my draws about 27 thousand monthly visits. Its legal entity is INFLUASIA SDN. BHD.
Company details
IRL was founded in 2018 in Kuala Lumpur, Malaysia, by co-founders Khairie Apirin and Rachel Tan. The platform operates as a blog in the lifestyle and personal development sector, with content focused on everyday life, dating dynamics, relationship advice, career guidance, and related subjects. Articles and insights are published via the domain inreallife.my to engage readers in the region.
Apps and channels of IRL
its YouTube channel In Real Life MY has 7.92K subscribers and 30 videos.
Videos from IRL
The most watched videos on IRL's YouTube channel, In Real Life MY (7.92K subscribers). Click a video to play it here.
More on In Real Life MY.
Investors in IRL
IRL has secured backing from 1 investor. Prominent investors backing the company include Influasia.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provides digital media services, advertising, and influencer marketing for brands. | 2016 | influasia.com | Kuala Lumpur, Malaysia |
Investor details for IRL
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of IRL
2 people are tracked at IRL (2 in leadership).
| Name | Role | Group |
|---|---|---|
Khairie Apirin | Co-Founder | Leadership |
Rachel Tan | Co-Founder | Leadership |
Complete people profiles for IRL
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of IRL
2 dated milestones of IRL across 2 years, from founding to its latest funding, stage changes and deals.
- Founded IRL is founded.
- Exit Acquired by Influasia.
Web traffic of IRL
The website of IRL (inreallife.my) receives about 27.2K visits a month.
- Monthly visits27.2K
▲ 45.1% vs previous month
Websites whose visitors overlap most with IRL. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| worldofbuzz.com | 100% | #32,821 | View details | ||
nst.com.my | nst.com.my | 97% | #13,747 | – | |
| thestar.com.my | 95% | 14.1M | #5,440 | View details | |
| globalvoices.org | 91% | 353K | #177,790 | View details | |
sinardaily.my | sinardaily.my | 81% | #226,356 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for IRL
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about IRL
IRL was founded in 2018.
IRL is headquartered in Kuala Lumpur, Malaysia.
IRL was founded in 2018 in Kuala Lumpur, Malaysia, by co-founders Khairie Apirin and Rachel Tan. The platform operates as a blog in the lifestyle and personal development sector, with content focused on everyday life, dating dynamics, relationship advice, career guidance, and related subjects. Articles and insights are published via the domain inreallife.my to engage readers in the region.
IRL has 1 investor. Key investors include Influasia.
IRL operates through Influasia Sdn. Bhd..
Yes. IRL was acquired by Influasia in July 2020.