About IronmongeryDirect
IronmongeryDirect is a Retail company based in Basildon (United Kingdom) founded in 1969, and was acquired by Manutan International in July 2013. Multi-category home improvement products are distributed online to trade professionals. It operates in the Retail and Consumer sectors. The company has 217 employees. Its website ironmongerydirect.co.uk draws about 434 thousand monthly visits. IronmongeryDirect offers products and services including Door Handles, Hinges, and Locks and Latches. Its focus areas include B2B E-Commerce, Home Construction & Improvement, Furniture and Home decor and E-Distributor. Its legal entity is IRONMONGERYDIRECT LIMITED. Its competitors include Eporta, Fifty One Percent and RTR Services; 1 of its 3 listed competitors has raised funding.
Company details
IronmongeryDirect was founded in 1969 and is located in Basildon, United Kingdom. An e-commerce platform is operated to supply ironmongery and related home improvement items across multiple categories. Products are directed toward builders, door handlers, joiners, fitters, and specialists in sliding doors. Distribution focuses on construction and fitting sectors, serving trade needs through the domain ironmongerydirect.co.uk.
- Headquarters Basildon, United Kingdom
- Employees 217
- Stage Acquired
- SectorsRetailConsumer
- Website category Home and Garden
- Email••••••••
- Website ironmongerydirect.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by Manutan International (Jul 2013)
- Legal Name Ironmongerydirect Limited
- Date of Incorporation 02 Nov, 1995
- Jurisdiction BASILDON, ESSEX
- Annual Revenue$62.86 M (USD)5as on Sep 27, 2020
- Net Profit$6.67 M (USD)32as on Sep 27, 2020
- Investors
- Employee Count217
- Acquired byManutan International
(Jul 2013)
Products & Services of IronmongeryDirect
IronmongeryDirect offers a comprehensive portfolio of products and services, including Door Handles, Hinges, and Locks and Latches.
Hardware for securing and operating doors
Fittings to attach doors and cabinets
Devices for locking doors and windows
Investors in IronmongeryDirect
IronmongeryDirect has secured backing from 1 investor. Prominent investors backing the company include Manutan International.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Industrial and office supplies are distributed to European businesses. | 1986 | manutaninternational.com | Paris, France |
Investor details for IronmongeryDirect
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Timeline of IronmongeryDirect
2 dated milestones of IronmongeryDirect across 44 years, from founding to its latest funding, stage changes and deals.
- Founded IronmongeryDirect is founded.
- Exit Acquired by Manutan International.
Competitors of IronmongeryDirect
IronmongeryDirect has 3 listed competitors in our database, 1 of them funded. They include Eporta, Fifty One Percent and RTR Services.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| eporta.com | 2014 | London, United Kingdom | $13.84M | 37 | Members only marketplace for home decor & furnishing | |
| fiftyonepercent.co.uk | 2011 | Lutterworth, United Kingdom | 10 | Operates an online retail platform with products across various categories. | ||
| rtrservices.co.uk | 1999 | Chappel, United Kingdom | 18 | Online supply of automatic and manual door products is provided. |
Detailed competitors of IronmongeryDirect
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Web traffic of IronmongeryDirect
The website of IronmongeryDirect (ironmongerydirect.co.uk) receives about 433.9K visits a month and ranks #109,970 among all websites worldwide, #1,419 in Home and Garden.
- Monthly visits433.9K
▲ 14.8% vs previous month
- Unique visitors180.4K
per month
- Global rank#109,970
among all websites
- Category rank#1,419
Home and Garden · Home and Garden
- Bounce rate47%
- Pages per visit3.6
- Average visit2 min 38 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with IronmongeryDirect. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wickes.co.uk | 100% | 7.3M | #8,543 | View details | |
| screwfix.com | 100% | 22.8M | #2,034 | View details | |
toolstation.com | toolstation.com | 88% | #6,406 | – | |
handles4u.co.uk | handles4u.co.uk | 86% | #344,334 | – | |
bullerltd.co.uk | bullerltd.co.uk | 80% | #398,416 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for IronmongeryDirect
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Related news about Ironmongerydirect
Complete news archive for IronmongeryDirect
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Frequently Asked Questions about IronmongeryDirect
IronmongeryDirect was founded in 1969.
IronmongeryDirect is headquartered in Basildon, United Kingdom. It is registered at Basildon, Essex, United Kingdom.
IronmongeryDirect has 217 employees.
Annual revenue of IronmongeryDirect is $62.86M as on Sep 27, 2020.
IronmongeryDirect was founded in 1969 and is located in Basildon, United Kingdom. An e-commerce platform is operated to supply ironmongery and related home improvement items across multiple categories. Products are directed toward builders, door handlers, joiners, fitters, and specialists in sliding doors. Distribution focuses on construction and fitting sectors, serving trade needs through the domain ironmongerydirect.co.uk.
IronmongeryDirect's top competitors include Eporta, RTR Services and Fifty One Percent.
IronmongeryDirect offers Door Handles, Hinges, and Locks and Latches.
IronmongeryDirect has 1 investor. Key investors include Manutan International.
IronmongeryDirect operates through Ironmongerydirect Limited.
Yes. IronmongeryDirect was acquired by Manutan International in July 2013.
The website of IronmongeryDirect receives about 434 thousand visits a month and ranks #109,970 among all websites worldwide.