About IronPlanet Australia
IronPlanet Australia is a Transportation, Automotive & Logistics company based in Brisbane (Australia) founded in 1998, and was acquired by Ritchie Bros in August 2016. Used heavy equipment is auctioned via an app-based platform. It operates in the Transportation, Automotive & Logistics, Real Estate & Construction, and Retail sectors. IronPlanet Australia has raised $84.63 million across 5 funding rounds from investors including SVB, Ritchie Bros and Capital One. Its website ironplanet.com.au draws about 40 thousand monthly visits. Its focus areas include B2B E-Commerce, Industrial Goods, Heavy Machinery and Marketplace.
Company details
IronPlanet was founded in 1998 in Brisbane, Australia, as a platform focused on auctions for used heavy equipment in the construction and agriculture sectors. Equipment such as backhoes, dozers, farm tractors, and trucks can be bought and sold through a consignment model. Items are consigned to auctions, prepared for sale, and offered for inspection at the sellers site. The platform operates via an iOS app.
- Headquarters Brisbane, Australia
- Stage Acquired
- SectorsTransportation, Automotive & LogisticsReal Estate & Construction Retail
- Website category Heavy Industry and Engineering · Construction and Maintenance
- Email••••••••
- Website ironplanet.com.au
- Acquired by Ritchie Bros (Aug 2016)
- Total Equity Funding$84.63M (USD)
in 5 rounds
- Latest Funding Round$17.97M (USD), Series B
Aug 2016
- InvestorsSVB
& 15 more
- Acquired byRitchie Bros
(Aug 2016)
Funding Insights of IronPlanet Australia
IronPlanet Australia has successfully raised a total of $84.63M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $17.97 million completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $84.63M
- Total Rounds 5
- Last Round Series B — $17.97M
- First Round $10M
(Feb 2000)
- Investors Count 15
All 5 funding rounds of IronPlanet Australia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | $17.97M | Series B | – | – | – |
| Sep 2015 | $55M | Debt – Conventional | – | – | |
| Jan 2015 | $20.66M | Series B | – | – | – |
| Aug 2000 | $36M | Series B | – | – | |
| Feb 2000 | $10M | Series A | – | – |
16 investors in total: 16 institutional.
Investors in IronPlanet Australia
IronPlanet Australia has secured backing from 16 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, Ritchie Bros and Capital One.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Provider of loans, credit cards, and savings services | 1988 | capitalone.com | Mclean, United States | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Truist is recognized as a provider of commercial and investment banking services. | suntrustrh.com | Charlotte, United States | ||
Commercial banking services are offered to individuals and businesses. | 1891 | suntrust.com | Atlanta, United States | |
Financial services are provided to consumers and corporations worldwide. | 2000 | jpmorganchase.com | New York, United States | |
Mortgages, savings, credit, and debit cards are provided. | 1971 | regions.com | Birmingham, United States | |
Ignite Group is engaged in full-service grant consultancy and digital solutions. | ignite-group.com | Amsterdam, Netherlands | ||
IT software and hardware reselling services are provided by Comdisco. | 1969 | comdisco.com |
Investor details for IronPlanet Australia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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Timeline of IronPlanet Australia
4 dated milestones of IronPlanet Australia across 18 years, from founding to its latest funding, stage changes and deals.
- Founded IronPlanet Australia is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series B, of $18.0M.
- Exit Acquired by Ritchie Bros.
Web traffic of IronPlanet Australia
The website of IronPlanet Australia (ironplanet.com.au) receives about 40.2K visits a month and ranks #350,850 among all websites worldwide, #4,158 in Construction and Maintenance.
- Monthly visits40.2K
▼ 50.5% vs previous month
- Unique visitors25.6K
per month
- Global rank#350,850
among all websites
- Category rank#4,158
Heavy Industry and Engineering · Construction and Maintenance
- Bounce rate36%
- Pages per visit4.9
- Average visit2 min 30 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with IronPlanet Australia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cranenetwork.com | 100% | 38.7K | #652,494 | View details | |
| terracat.co.nz | 99% | #1,735,164 | View details | ||
exeq.com.au | exeq.com.au | 94% | #1,451,442 | – | |
plantandequipment.com | plantandequipment.com | 91% | #503,482 | – | |
aussiebuckets.com.au | aussiebuckets.com.au | 91% | #3,335,944 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for IronPlanet Australia
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Related news about Ironplanet Australia
Complete news archive for IronPlanet Australia
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Frequently Asked Questions about IronPlanet Australia
IronPlanet Australia was founded in 1998 and raised its 1st funding round 2 years after it was founded.
IronPlanet Australia is headquartered in Brisbane, Australia. It is registered at Brisbane, Queensland, Australia.
IronPlanet Australia is a funded company, having raised a total of $84.63M across 5 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Feb 2000.
IronPlanet was founded in 1998 in Brisbane, Australia, as a platform focused on auctions for used heavy equipment in the construction and agriculture sectors. Equipment such as backhoes, dozers, farm tractors, and trucks can be bought and sold through a consignment model. Items are consigned to auctions, prepared for sale, and offered for inspection at the sellers site. The platform operates via an iOS app.
IronPlanet Australia has 16 investors. Key investors include SVB, Ritchie Bros, Capital One, Kleiner Perkins, and Accel.
Yes. IronPlanet Australia was acquired by Ritchie Bros in August 2016.