About IronPlanet
IronPlanet is an Industrial Goods & Manufacturing company based in Pleasanton (United States) founded in 1999, and was acquired by Ritchie Bros in August 2016. Used heavy construction equipment and trucks are auctioned online. IronPlanet has raised $84.63 million across 5 funding rounds from investors including Ritchie Bros, Kleiner Perkins and Accel. Its website ironplanet.com draws about 858 thousand monthly visits. Its focus areas include Enterprise Applications, Manufacturing Tech, Online Retailers and Heavy Machinery.
Company details
IronPlanet was founded in 1999 in Pleasanton, United States, and operates in the online auction sector for used heavy equipment. Buying and selling of construction machinery, trucks, trailers, and government surplus items are facilitated through the platform. Detailed inspection reports and various auction formats, including online and on-site events, are offered to buyers. Support is provided to sellers for reaching potential buyers and to both parties during transactions.
- Headquarters Pleasanton, United States
- Stage Acquired
- SectorsIndustrial Goods & Manufacturing
- Website category Heavy Industry and Engineering
- Email••••••••
- Phone•••• ••••
- Website ironplanet.com
- Social LinkedIn X
- Acquired by Ritchie Bros (Aug 2016)
- Total Equity Funding$84.63M (USD)
in 5 rounds
- Latest Funding Round$17.97M (USD), Series E
Aug 2016
- InvestorsRitchie Bros
& 6 more
- Acquired byRitchie Bros
(Aug 2016)
Funding Insights of IronPlanet
IronPlanet has successfully raised a total of $84.63M across 5 strategic funding rounds. The most recent funding activity was a Series E round of $17.97 million completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $84.63M
- Total Rounds 5
- Last Round Series E — $17.97M
- First Round $10M
(Feb 2000)
- Investors Count 6
All 5 funding rounds of IronPlanet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | $17.97M | Series E | – | – | – |
| Sep 2015 | $55M | Debt – Conventional | – | – | – |
| Jan 2015 | $20.66M | Series C | – | – | – |
| Aug 2000 | $36M | Series B | – | – | |
| Feb 2000 | $10M | Series A | – | – |
7 investors in total: 7 institutional.
Investors in IronPlanet
IronPlanet has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include Ritchie Bros, Kleiner Perkins and Accel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Construction and mining equipment, engines, and locomotives are manufactured. | 1925 | caterpillar.com | United States | |
Komatsu is recognized as a leading manufacturer of heavy equipment. | komatsuamerica.com | |||
Volvo Construction Equipment is engaged in providing heavy machinery solutions. | volvoce.com | |||
Marubeni America Corporation is engaged in trading various commodities. | marubeniamerica.com | New York, USA | ||
Heavy machinery is auctioned via an online marketplace platform. | 1958 | rbauction.com | Valley Falls, United States |
Investor details for IronPlanet
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of IronPlanet
4 dated milestones of IronPlanet across 17 years, from founding to its latest funding, stage changes and deals.
- Founded IronPlanet is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series E, of $18.0M.
- Exit Acquired by Ritchie Bros.
Web traffic of IronPlanet
The website of IronPlanet (ironplanet.com) receives about 857.9K visits a month and ranks #32,484 among all websites worldwide, #147 in Heavy Industry and Engineering.
- Monthly visits857.9K
▼ 0.9% vs previous month
- Unique visitors326.9K
per month
- Global rank#32,484
among all websites
- Category rank#147
Heavy Industry and Engineering
- Bounce rate41%
- Pages per visit12.7
- Average visit7 min 25 sec
- DevicesDesktop 52% · Mobile 48%
Websites whose visitors overlap most with IronPlanet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rbauction.com | 100% | 890K | #29,041 | View details | |
machinerytrader.com | machinerytrader.com | 89% | #48,536 | – | |
auctiontime.com | auctiontime.com | 74% | #50,797 | – | |
| equipmenttrader.com | 73% | #106,519 | View details | ||
| purplewave.com | 57% | 641.3K | #49,296 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for IronPlanet
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Manufacturing Tech Solutions
3 companies that operate in the same segment as IronPlanet (Manufacturing Tech Solutions) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based ERP software is offered for multiple industries. | 2002 | New York, New York, United States | USD 1.52 B | USD 3.17 B | 22,153 | |
Platform for on-demand distributed manufacturing and prototyping is provided. | 2013 | Gaithersburg, Maryland, United States | USD 200.44 M | USD 686.63 M | 1,090 | |
AI-based robotic arms are developed for industrial automation tasks. | 2010 | San Francisco, California, United States | USD 123.02 M |
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Frequently Asked Questions about IronPlanet
IronPlanet was founded in 1999 and raised its 1st funding round 1 year after it was founded.
IronPlanet is headquartered in Pleasanton, United States. It is registered at Pleasanton, California, United States.
IronPlanet is a funded company, having raised a total of $84.63M across 5 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Feb 2000.
IronPlanet was founded in 1999 in Pleasanton, United States, and operates in the online auction sector for used heavy equipment. Buying and selling of construction machinery, trucks, trailers, and government surplus items are facilitated through the platform. Detailed inspection reports and various auction formats, including online and on-site events, are offered to buyers. Support is provided to sellers for reaching potential buyers and to both parties during transactions.
IronPlanet has 7 investors. Key investors include Ritchie Bros, Kleiner Perkins, Accel, Caterpillar, and Komatsu.
Yes. IronPlanet was acquired by Ritchie Bros in August 2016.
The website of IronPlanet receives about 858 thousand visits a month and ranks #32,484 among all websites worldwide.