About Irwin Naturals
Irwin Naturals is a Healthcare company based in Los Angeles (United States) founded in 1994, and was acquired by FitLife Brands in August 2025. Natural ingredient-based health supplements are manufactured for wellness. Irwin Naturals has completed 3 acquisitions, including Ketamine Media, Serenity Health and Serenity LLC. Its website irwinnaturals.com draws about 38 thousand monthly visits. Irwin Naturals offers products and services including Vitamins and Supplements and CBD Products. Its focus areas include Traditional Nutraceuticals, Diversified and Herbal.
Company details
Irwin Naturals was founded in 1994 in Los Angeles, United States. Operations are centered on the production of health supplements formulated with natural ingredients. The company operates within the health and wellness sector, focusing on manufacturing and distribution of dietary products. Emphasis is placed on sourcing and integrating botanical and nutritional components for various supplement lines. Activities are conducted primarily from the U.S. base, serving domestic and international markets.
- Headquarters Los Angeles, United States
- Stage Acquired
- SectorsHealthcare
- Website irwinnaturals.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by FitLife Brands (Aug 2025)
- Legal Name Irwin Naturals
- Investors
- Investments & AcquisitionsKetamine Media
& 2 more
- Acquired byFitLife Brands
(Aug 2025)
Products & Services of Irwin Naturals
Irwin Naturals offers a comprehensive portfolio of products and services, including Vitamins and Supplements and CBD Products.
Vitamins and supplements are provided by Irwin Naturals for various health needs, including sleep, stress, and immune support, using liquid soft-gel delivery.
CBD products are offered by Irwin Naturals, such as oils, gummies, and topicals, which are designed to support health and wellness.
Apps and channels of Irwin Naturals
its YouTube channel Irwin Naturals has 538 subscribers and 30 videos.
Videos from Irwin Naturals
The most watched videos on Irwin Naturals's YouTube channel, Irwin Naturals (538 subscribers). Click a video to play it here.
More on Irwin Naturals.
Investors in Irwin Naturals
Irwin Naturals has secured backing from 1 investor. Prominent investors backing the company include FitLife Brands.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Nutritional and fitness enhancement products are provided and distributed. | 2005 | fitlifebrands.com | Omaha, United States |
Investor details for Irwin Naturals
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People of Irwin Naturals
16 people are tracked at Irwin Naturals (9 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Jeff Sugawara | Senior VP Of Sales | Leadership |
Scott Hendren | Vp, Health Food Division | Leadership |
Marietta D. Carey | Director Of Payroll Operations | Leadership |
Jenny McCarthy | Division Vice President | Leadership |
Mariano Cruz | Director Of Sales Health Food Division | Leadership |
Klee Irwin | Chief Executive Officer | Leadership |
Dr. Elijah McCarthy | Director Of Product Development | Leadership |
Mohit Kumar | Vice President Of Sales | Leadership |
Azar Alexander | Executive Assistant To Chief Executive Officer | Leadership |
Anna Hensley | Sales Support Manager | Team |
Daniel Gould | Senior Financial Analyst | Team |
Dominic Collura | Travel & Tradeshow Coordinator | Team |
Anna Johnson | Marketing Project Manager | Team |
Stephanie Nadanarajah | Exec Office | Team |
Gary Kleinman | Territory Sales Manager | Team |
Joseph Axelrod | General Counsel | Team |
Complete people profiles for Irwin Naturals
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Irwin Naturals
Irwin Naturals has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Ketamine Media, Serenity Health and Serenity LLC.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Abuse assessment, alcohol addiction counseling, and education services are provided. | serenityllc.net | Aberdeen, United States | 2009 | Nov 2022 | •••• | |
Mood disorder treatment services are provided in Louisville. | serenityhealthky.com | Louisville, United States | 2009 | Nov 2022 | •••• | |
Branding, content strategy, inbound marketing, and consulting services are offered. | ketaminemedia.com | Knoxville, United States | 2016 | Sep 2022 | •••• |
Complete acquisition details for Irwin Naturals
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- Exports
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Timeline of Irwin Naturals
6 dated milestones of Irwin Naturals across 31 years, from founding to its latest funding, stage changes and deals.
- Founded Irwin Naturals is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Ketamine Media.
- Acquisition Acquires Serenity Health.
- Acquisition Acquires Serenity LLC.
- Exit Acquired by FitLife Brands.
Web traffic of Irwin Naturals
The website of Irwin Naturals (irwinnaturals.com) receives about 37.7K visits a month.
- Monthly visits37.7K
▼ 8.1% vs previous month
Websites whose visitors overlap most with Irwin Naturals. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| amazingnutrition.com | 100% | #5,480,670 | View details | ||
vitaminlife.com | vitaminlife.com | 98% | #1,868,895 | – | |
| naturewise.com | 95% | 75.8K | #387,097 | View details | |
fruitfulyield.com | fruitfulyield.com | 93% | #416,953 | – | |
| cbdmd.com | 91% | 201.8K | #169,012 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Irwin Naturals
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Traditional Health & Nutrition
3 companies that operate in the same segment as Irwin Naturals (Traditional Health & Nutrition) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Manufacturer of generics formulations | 2002 | Bridgewater, New Jersey, United States | USD 3.02 B | 8,300 | ||
Biosimilar therapeutics are developed for oncology and autoimmune diseases. | 2010 | Redwood City, California, United States | USD 143.62 M | USD 42.17 M | 228 | |
Ophthalmic pharmaceuticals and instruments are developed for eye care. | 1853 | Bridgewater, New Jersey, United States | USD 5.1 B | 13,500 |
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Frequently Asked Questions about Irwin Naturals
Irwin Naturals was founded in 1994.
Irwin Naturals is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Irwin Naturals was founded in 1994 in Los Angeles, United States. Operations are centered on the production of health supplements formulated with natural ingredients. The company operates within the health and wellness sector, focusing on manufacturing and distribution of dietary products. Emphasis is placed on sourcing and integrating botanical and nutritional components for various supplement lines. Activities are conducted primarily from the U.S. base, serving domestic and international markets.
Irwin Naturals offers Vitamins and Supplements and CBD Products.
Irwin Naturals has made 3 acquisitions, including Ketamine Media, Serenity Health, and Serenity LLC.
Irwin Naturals has 1 investor. Key investors include FitLife Brands.
Irwin Naturals operates through Irwin Naturals.
Yes. Irwin Naturals was acquired by FitLife Brands in August 2025.