Irwin Naturals

Los Angeles, United States Founded: 1994 • Age: 32 yrs Acquired By FitLife Brands
Natural ingredient-based health supplements are manufactured for wellness.

About Irwin Naturals

Irwin Naturals is a company based in Los Angeles (United States) founded in 1994 was acquired by FitLife Brands in August 2025.. Irwin Naturals has completed 3 acquisitions, including Ketamine Media, Serenity Health and Serenity LLC. Irwin Naturals offers products and services including Vitamins and Supplements and CBD Products.

  • Headquarter Los Angeles, United States
  • Stage Public
  • Sectors
    Healthcare
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Irwin Naturals
Operational Areas
Healthcare → Nutrition, Wellness & Lifestyle Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    FitLife Brands

    (Aug 05, 2025)

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Products & Services of Irwin Naturals

Irwin Naturals offers a comprehensive portfolio of products and services, including Vitamins and Supplements and CBD Products. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Vitamins and supplements are provided by Irwin Naturals for various health needs, including sleep, stress, and immune support, using liquid soft-gel delivery.

CBD products are offered by Irwin Naturals, such as oils, gummies, and topicals, which are designed to support health and wellness.

People of Irwin Naturals
Headcount 50-200
Employee Profiles 16
Employee Profiles
People
Daniel Gould
Senior Financial Analyst
People
Dominic Collura
Travel & Tradeshow Coordinator
People
Mariano Cruz
Director Of Sales Health Food Division
People
Klee Irwin
Chief Executive Officer

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Funding Insights of Irwin Naturals

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Irwin Naturals

Irwin Naturals has secured backing from 1 investor. Prominent investors backing the company include FitLife Brands. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Nutritional and fitness enhancement products are provided and distributed.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Irwin Naturals

Irwin Naturals has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Ketamine Media, Serenity Health and Serenity LLC. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Branding, content strategy, inbound marketing, and consulting services are offered.
2016
Mood disorder treatment services are provided in Louisville.
2009
Abuse assessment, alcohol addiction counseling, and education services are provided.
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Irwin Naturals

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Irwin Naturals Comparisons

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Competitors of Irwin Naturals

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Irwin Naturals

Frequently Asked Questions about Irwin Naturals

When was Irwin Naturals founded?

Irwin Naturals was founded in 1994.

Where is Irwin Naturals located?

Irwin Naturals is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

What does Irwin Naturals do?

Irwin Naturals was founded in 1994 in Los Angeles, United States. Operations are centered on the production of health supplements formulated with natural ingredients. The company operates within the health and wellness sector, focusing on manufacturing and distribution of dietary products. Emphasis is placed on sourcing and integrating botanical and nutritional components for various supplement lines. Activities are conducted primarily from the U.S. base, serving domestic and international markets.

What products or services does Irwin Naturals offer?

Irwin Naturals offers Vitamins and Supplements and CBD Products.

How many acquisitions has Irwin Naturals made?

Irwin Naturals has made 3 acquisitions, including Ketamine Media, Serenity Health, and Serenity LLC.

Who are Irwin Naturals's investors?

Irwin Naturals has 1 investor. Key investors include FitLife Brands.

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