iSecrets

Goteborg, Sweden Founded: 2011 • Age: 15 yrs Acquired By Fatfish Group
Multi-category products are retailed online by iSecrets.

About iSecrets

iSecrets is a Retail company based in Goteborg (Sweden) founded in 2011, and was acquired by Fatfish Group in November 2017. Multi-category products are retailed online by iSecrets. The company was acqui-hired. Its focus areas include Horizontal E-Commerce and Retailer. Its competitors include Tictail, Fyndiq and CDON.COM; 2 of its 3 listed competitors have raised funding.

Company details

iSecrets was founded in 2011 and is headquartered in Gothenburg, Sweden. Operations are centered on e-commerce as an online retailer, with multi-category products distributed through the domain isecrets.se. The platform facilitates sales across various sectors, including consumer goods, without specified specialization. Geographic focus remains on the Swedish market, supported by digital infrastructure for inventory and customer transactions.

Key Metrics

Investors in iSecrets

iSecrets has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Fatfish Group.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Venture capital and incubator firm focused on mobile, e-commerce, and fintech sectors
2011fatfish.coMelbourne, Australia
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Investor details for iSecrets

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  • Complete investor list
  • Round participation
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Timeline of iSecrets

2 dated milestones of iSecrets across 6 years, from founding to its latest funding, stage changes and deals.

  1. Founded iSecrets is founded.
  2. Exit Acquired by Fatfish Group.

Competitors of iSecrets

iSecrets has 3 listed competitors in our database, 2 of them funded. They include Tictail, Fyndiq and CDON.COM.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
tictail.com2012Stockholm, Sweden$33.23M
Multi-category products are offered via an online marketplace platform.
fyndiq.se2009Stockholm, Sweden$34.45M
Multi-category products are offered through an online marketplace platform.
cdon.se1999Malmo, Sweden
An online marketplace for diverse product categories is operated.
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Detailed competitors of iSecrets

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  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

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Frequently Asked Questions about iSecrets

iSecrets was founded in 2011.

iSecrets is headquartered in Goteborg, Sweden. It is registered at Goteborg, Vastra Gotaland, Sweden.

iSecrets was founded in 2011 and is headquartered in Gothenburg, Sweden. Operations are centered on e-commerce as an online retailer, with multi-category products distributed through the domain isecrets.se. The platform facilitates sales across various sectors, including consumer goods, without specified specialization. Geographic focus remains on the Swedish market, supported by digital infrastructure for inventory and customer transactions.

iSecrets's top competitors include Tictail, Fyndiq and CDON.COM.

iSecrets has 1 investor. Key investors include Fatfish Group.

Yes. iSecrets was acquired by Fatfish Group in November 2017.

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