About Isero
Isero is a Real Estate & Construction company based in Woerden (Netherlands) founded in 2010, and was acquired by Grafton in October 2015. An online marketplace for procuring building materials is operated. It operates in the Real Estate & Construction and Retail sectors. Its chief executive, as recorded, is Bert Bunschoten. Its website isero.nl draws about 82 thousand monthly visits. Isero offers products and services including Hand Tools, Hardware, and Workwear. Its focus areas include Real Estate and Construction Tech, Construction Tech, Building Materials and Ecommerce. Its legal entity is Isero BV. Its competitors include Archello, Matching Materials and EAZYFIX.
Company details
Isero was established in 2010 and is based in Woerden, Netherlands. An online platform is provided for sourcing building materials within the construction sector. Procurement options encompass categories like machine tools, hand tools, hinges, locks, doors, machine attachments, furniture fittings, measuring tools, fasteners, building supplies, electric supplies, and construction site equipment. Operations focus on facilitating efficient access to these resources for industry users.
Products & Services of Isero
Isero offers a comprehensive portfolio of products and services, including Hand Tools, Hardware, and Workwear.
Manual tools for construction and repair tasks
Locks, fasteners, and accessories for doors and structures
Protective clothing and gear for industrial use
Investors in Isero
Isero has secured backing from 1 investor. Prominent investors backing the company include Grafton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Building materials are distributed by Grafton in the construction sector. | 1902 | graftonplc.com | Dublin, Ireland |
Investor details for Isero
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People of Isero
8 people are tracked at Isero (2 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Bert Bunschoten | CEO | Leadership |
Tony Broer | Finance Director | Leadership |
Nancy Hagé | Senior Credit Controller | Team |
Angela van Os | Manager Financial Control | Team |
Duco Jansen | Teamlead Recruitment | Team |
Dick Schaap | Employee Cash Management | Team |
Marja Wagemaker | Hoofd Vgm-mvo-opleidingen | Team |
Charlotte van Snellenberg | HR Directeur | Team |
Complete people profiles for Isero
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Timeline of Isero
2 dated milestones of Isero across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Isero is founded.
- Exit Acquired by Grafton.
Competitors of Isero
Isero has 3 listed competitors in our database. They include Archello, Matching Materials and EAZYFIX.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| archello.com | 2007 | Amsterdam, Netherlands | Archello operates an online marketplace for construction and interior goods used in projects. | |||
| matchingmaterials.com | 2019 | Rosmalen, Netherlands | An online marketplace for trading waste from building materials. | |||
| eazy-fix.nl | 2014 | Waalwijk, Netherlands | Offers wood rot fillers and repair tools for DIY home improvements. |
Detailed competitors of Isero
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- Full competitor set
- Operating metrics
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Web traffic of Isero
The website of Isero (isero.nl) receives about 82.4K visits a month.
- Monthly visits82.4K
▲ 36% vs previous month
Websites whose visitors overlap most with Isero. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
klium.nl | klium.nl | 100% | #252,930 | – | |
metalimex.nl | metalimex.nl | 86% | #2,083,136 | – | |
vancranenbroek.com | vancranenbroek.com | 85% | #92,508 | – | |
smederijatelieralkmaar.nl | smederijatelieralkmaar.nl | 85% | #1,264,197 | – | |
nonpaintstore.nl | nonpaintstore.nl | 85% | #3,693,588 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for Isero
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- 25 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Isero
Isero was founded in 2010.
Isero is headquartered in Woerden, Netherlands. It is registered at Woerden, Utrecht, Netherlands.
Bert Bunschoten is the CEO of Isero, as recorded in our data.
Isero was established in 2010 and is based in Woerden, Netherlands. An online platform is provided for sourcing building materials within the construction sector. Procurement options encompass categories like machine tools, hand tools, hinges, locks, doors, machine attachments, furniture fittings, measuring tools, fasteners, building supplies, electric supplies, and construction site equipment. Operations focus on facilitating efficient access to these resources for industry users.
Isero's top competitors include Archello, Matching Materials and EAZYFIX.
Isero offers Hand Tools, Hardware, and Workwear.
Isero has 1 investor. Key investors include Grafton.
Isero operates through Isero Bv.
Yes. Isero was acquired by Grafton in October 2015.