About IT Sugar
IT Sugar is a Consumer company based in Deerfield Beach (United States) founded in 2006, and was acquired by BBX Capital in June 2017. Specialty candies and merchandise are retailed through stores and online. IT Sugar has raised $4 million across 2 funding rounds from investors including BBX Capital and Second Avenue Capital Partners. The company has 247 employees. Its website itsugar.com draws about 77 thousand monthly visits. IT Sugar offers products and services including Funko POP!, Candy, and Plush Toys. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its legal entity is ITSUGAR LLC. Its competitors include Lolli and Pops, Sugar Factory and PalkaBazar; 1 of its 3 listed competitors has raised funding.
Company details
ITSUGAR was founded in 2006 and is headquartered in Deerfield Beach, Florida. As a specialty candy retail chain, various candies such as giants, novelty, and 3some varieties are offered, alongside gift boxes and merchandise including t-shirts, pool floats, and beach blankets. Over 100 stores are operated across the United States and internationally, with online ordering available through the website.
- Headquarters Deerfield Beach, United States
- Employees 247
- Stage Acquired
- SectorsConsumer
- Website itsugar.com
- Social LinkedIn X Facebook Instagram
- Acquired by BBX Capital (Jun 2017)
- Legal Name Itsugar Llc
- Total Equity Funding$4M (USD)
in 2 rounds
- Latest Funding Round$8M (USD), Debt – Conventional
Oct 2026
- InvestorsBBX Capital
& 1 more
- Employee Count247
- Acquired byBBX Capital
(Jun 2017)
Products & Services of IT Sugar
IT Sugar offers a comprehensive portfolio of products and services, including Funko POP!, Candy, and Plush Toys.
Collectible figures representing pop culture icons for fans.
Variety of sweets and confections for everyday snacking.
Soft toys and trending items for entertainment purposes.
Funding Insights of IT Sugar
IT Sugar has successfully raised a total of $4M across 2 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $8 million completed in October 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4M
- Total Rounds 2
- Last Round Debt – Conventional — $8M
- First Round $4M
(Nov 2010)
- Investors Count 1
All 2 funding rounds of IT Sugar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2026 | $8M | Debt – Conventional | – | – | |
| Nov 2010 | $4M | Series A | – | – | – |
2 investors in total: 2 institutional.
Investors in IT Sugar
IT Sugar has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include BBX Capital and Second Avenue Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Buyouts and divestitures are pursued by this private equity firm. | 1994 | bbxcapital.com | Fort Lauderdale, United States | |
| sacp.com |
Investor details for IT Sugar
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- Complete investor list
- Round participation
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Timeline of IT Sugar
4 dated milestones of IT Sugar across 20 years, from founding to its latest funding, stage changes and deals.
- Founded IT Sugar is founded.
- Funding First funding round of $4.0M.
- Exit Acquired by BBX Capital.
- Funding Latest funding round, Debt – Conventional, of $8.0M.
Competitors of IT Sugar
IT Sugar has 3 listed competitors in our database, 1 of them funded. They include Lolli and Pops, Sugar Factory and PalkaBazar.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lolliandpops.com | 2007 | San Francisco, United States | $17.03M | International sweets are sourced by this USA-based candy store chain. | ||
| sugarfactory.com | 2008 | Las Vegas, United States | Operates a chain of limited-service restaurants specializing in sweets. | |||
| palkabazar.net | 1995 | Fresno, United States | A chain of limited-service restaurants specializing in Indian sweets. |
Detailed competitors of IT Sugar
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of IT Sugar
The website of IT Sugar (itsugar.com) receives about 76.8K visits a month.
- Monthly visits76.8K
▼ 25.8% vs previous month
Websites whose visitors overlap most with IT Sugar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| grandturkishbazaar.com | 100% | #180,162 | View details | ||
lilsweettreat.com | lilsweettreat.com | 74% | #1,547,995 | – | |
| lemmelive.com | 72% | 379.2K | #118,535 | View details | |
| facebook.com | 61% | 12.1B | #3 | View details | |
| sugarfina.com | 54% | 134.5K | #243,749 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for IT Sugar
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food Service Chains
3 companies that operate in the same segment as IT Sugar (Food Service Chains) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Salads and meal bowls are offered by restaurant chains. | 2006 | Los Angeles, California, United States | USD 479.07 M | USD 679.47 M | 2,868 | |
Doughnuts and coffee are provided by the international chain. | 1937 | Winston-salem, North Carolina, United States | USD 114.68 M | USD 1.52 B | 21,000 | |
A chain of restaurants provides meals and catering services. | 2009 | Colorado City, Colorado, United States | USD 11.45 M | 526 |
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Related news about It Sugar
Complete news archive for IT Sugar
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Frequently Asked Questions about IT Sugar
IT Sugar was founded in 2006 and raised its 1st funding round 4 years after it was founded.
IT Sugar is headquartered in Deerfield Beach, United States. It is registered at Deerfield Beach, Florida, United States.
IT Sugar is a funded company, having raised a total of $4M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Nov 2010.
IT Sugar has 247 employees.
ITSUGAR was founded in 2006 and is headquartered in Deerfield Beach, Florida. As a specialty candy retail chain, various candies such as giants, novelty, and 3some varieties are offered, alongside gift boxes and merchandise including t-shirts, pool floats, and beach blankets. Over 100 stores are operated across the United States and internationally, with online ordering available through the website.
IT Sugar's top competitors include Lolli and Pops, Sugar Factory and PalkaBazar.
IT Sugar offers Funko POP!, Candy, and Plush Toys.
IT Sugar has 2 investors. Key investors include BBX Capital, and Second Avenue Capital Partners.
IT Sugar operates through Itsugar Llc.
Yes. IT Sugar was acquired by BBX Capital in June 2017.