About Itch Pet
Itch Pet is a Healthcare company based in London (United Kingdom) founded in 2018 by Charlotte Harper, Jonny Gould, and James Cox. Developer of customised flea treatment products for pets. Itch Pet has raised $15.86 million across 2 funding rounds from investors including Accel, Seedcamp and YYX Capital. The company has 77 employees. Its chief executive, as recorded, is Jonny Gould. Its website itchpet.com draws about 175 thousand monthly visits. Its focus areas include HealthTech, Veterinary HealthTech, Biopharmaceuticals and Companion Animals. Its legal entity is ITCH PETCARE LIMITED. Its competitors include First Aid for Equines and Meadowbrook Equine Salt Therapy.
Company details
Itch was founded in 2018 in London, United Kingdom, and operates in the pet health sector. Personalized flea and tick treatment products are created through an online platform where user details are submitted. The range includes flea control, calm supplements, dental care, warmer aids, joint support, and ear treatments, all tailored to individual pet needs.
- Headquarters London, United Kingdom
- Employees 77
- Founders Charlotte Harper, Jonny Gould, James Cox
- SectorsHealthcare
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website itchpet.com
- Social LinkedIn X Facebook Instagram
- Legal Name Itch Petcare Limited
- Date of Incorporation 07 Jun, 2018
- Jurisdiction LEEDS, WEST YORKSHIRE
- Total Equity Funding$15.86M (USD)
in 2 rounds
- Latest Funding Round$9.57M (USD), Series A
Nov 2020
- InvestorsAccel
& 3 more
- Employee Count77
Funding Insights of Itch Pet
Itch Pet has successfully raised a total of $15.86M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $9.57 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.86M
- Total Rounds 2
- Last Round Series A — $9.57M
- First Round $6.29M
(Jul 2019)
- Investors Count 4
All 2 funding rounds of Itch Pet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2020 | $9.57M | Series A | – | YYX Capital | |
| Jul 2019 | $6.29M | Series A | – | Seedcamp, YYX Capital |
4 investors in total: 3 institutional and 1 angel.
Investors in Itch Pet
Itch Pet has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include Accel, Seedcamp and YYX Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early stage venture capital firm | yyxcapital.com | London, United Kingdom | ||
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Venture capital fund investing in tech startups | 2007 | seedcamp.com | London, United Kingdom | |
NW Nigel Wray | unknown_e525d84e86e04e8da |
Investor details for Itch Pet
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People of Itch Pet
5 people are tracked at Itch Pet (5 in leadership); the tracked headcount is 77.
| Name | Role | Group |
|---|---|---|
Charlotte Harper | Co-Founder & CMO | Leadership |
Jonny Gould | Founder & CEO | Leadership |
James Cox | Founder | Leadership |
Shaun Brown | Head of Logistics | Leadership |
Jimmy Boardley | Head of Acquisition | Leadership |
Complete people profiles for Itch Pet
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Timeline of Itch Pet
3 dated milestones of Itch Pet across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Itch Pet is founded.
- Funding First funding round of $6.3M.
- Funding Latest funding round, Series A, of $9.6M.
Competitors of Itch Pet
Itch Pet has 2 listed competitors in our database. They include First Aid for Equines and Meadowbrook Equine Salt Therapy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| firstaidforequines.co.uk | 2018 | United Kingdom | Distributes first aid products for horses and equines via online shop. | |||
| meadowbrooksalt.co.uk | 2017 | United Kingdom | Develops innovative equine salt therapy technologies for horse health management. |
Detailed competitors of Itch Pet
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Web traffic of Itch Pet
The website of Itch Pet (itchpet.com) receives about 174.6K visits a month and ranks #83,438 among all websites worldwide, #474 in Pet Food and Supplies.
- Monthly visits174.6K
▲ 5.2% vs previous month
- Unique visitors83.9K
per month
- Global rank#83,438
among all websites
- Category rank#474
Pets and Animals · Pet Food and Supplies
- Bounce rate56%
- Pages per visit36.2
- Average visit19 min 13 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Itch Pet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
peakcitypuppy.com | peakcitypuppy.com | 100% | #3,917,027 | – | |
bestlife4pets.com | bestlife4pets.com | 89% | #610,176 | – | |
| vetbox.com | 89% | 46.3K | #627,570 | View details | |
years.com | years.com | 88% | #132,124 | – | |
pawable.co.uk | pawable.co.uk | 88% | #1,297,053 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Itch Pet
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- 29 similar websites
- Audience overlap
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Related news about Itch Pet
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Frequently Asked Questions about Itch Pet
Itch Pet was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Itch Pet is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Jonny Gould is the CEO of Itch Pet, as recorded in our data. They have also founded this company.
Itch Pet is a funded company, having raised a total of $15.86M across 2 funding rounds to date. The company's 1st funding round was a Series A of $6.29M, raised on Jul 2019.
Itch Pet has 77 employees.
Itch was founded in 2018 in London, United Kingdom, and operates in the pet health sector. Personalized flea and tick treatment products are created through an online platform where user details are submitted. The range includes flea control, calm supplements, dental care, warmer aids, joint support, and ear treatments, all tailored to individual pet needs.
Itch Pet's top competitors include First Aid for Equines and Meadowbrook Equine Salt Therapy.
Itch Pet has 4 investors. Key investors include Accel, Seedcamp, YYX Capital, and Nigel Wray.
Itch Pet operates through Itch Petcare Limited.
The website of Itch Pet receives about 175 thousand visits a month and ranks #83,438 among all websites worldwide.