About It-fits
It-fits is a company based in Brisbane (Australia) founded in 2015. It operates as a D2C, and B2C. It-fits offers products and services including Fitted Sheets, Flat Sheets, Doona Covers, and Pillow Cases. It-fits operates in a competitive market with competitors including The Sheet Society, Layday, CASTLE, Prinka and EcoInspired, among others.
- Headquarter Brisbane, Australia
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name It-Fits Concepts Pty Ltd
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Annual Revenue
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Net Profit
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Latest Funding Round
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Employee Count
Employee Count
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Products & Services of It-fits
It-fits offers a comprehensive portfolio of products and services, including Fitted Sheets, Flat Sheets, Doona Covers, and Pillow Cases. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Soft, moisture-wicking sheets made from Australian cotton for comfortable sleep.
Versatile cotton sheets designed for everyday use and easy layering.
Protective covers that enhance comfort and fit standard duvets.
Cozy cases made from jersey fabric to support restful sleep.
Funding Insights of It-fits
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by It-fits
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - It-fits
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
It-Fits Comparisons
Competitors of It-fits
It-fits operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Sheet Society, Layday, CASTLE, Prinka and EcoInspired, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Offers premium bedding linens and sheets for online purchase with fast delivery services.
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| domain | founded_year | HQ Location |
Sells beach towels, umbrellas, and cooler bags for outdoor adventures.
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Online store offering artwork, bedlinen, clothing, accessories, and shipping services.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand specializing in high-quality home textiles.
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| domain | founded_year | HQ Location |
Direct-to-consumer brand offering multi-category home textile products.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about It-fits
When was It-fits founded?
It-fits was founded in 2015.
Where is It-fits located?
It-fits is headquartered in Brisbane, Australia. It is registered at Brisbane, Queensland, Australia.
What does It-fits do?
It-Fits is an online retailer offering high-quality jersey bed sheets crafted from 100 Australian cotton. The company operates through an e-commerce platform, allowing customers to purchase items like fitted sheets, flat sheets, doona covers, and pillow cases. They provide options for bundles, gifts, and custom sets, with features such as free shipping on orders over 250 and a satisfaction guarantee. Based in Australia and Hong Kong, It-Fits serves individual consumers seeking comfortable bedding solutions.
Who are the top competitors of It-fits?
It-fits's top competitors include The Sheet Society, Layday and CASTLE.
What products or services does It-fits offer?
It-fits offers Fitted Sheets, Flat Sheets, Doona Covers, and Pillow Cases.