About iTokri
iTokri is a Retail company based in Gwalior (India) founded in 2011 by Jia Pamnani. Handcrafted multi-category consumer products are offered via an online platform. iTokri has raised $13.7 thousand across 1 funding round from investors including Sandeep Narang, Meeta Sandeep and Sandeep Narang. The company has 22 employees. iTokri was last valued at $137.2 thousand in March 2015. Its website itokri.com draws about 702 thousand monthly visits. Its Indian entity Itokri Enterprises Private Limited reported revenue of βΉ23.90 Cr. iTokri offers products and services including Dress Materials, Kurtis and Kurtas, Sarees, Jewellery and Accessories, and Home Decor. Its focus areas include Horizontal E-Commerce, Internet First Brand and Handicrafts. Its competitors include Qtrove, Authindia and Brahmaputra Fables; 1 of its 3 listed competitors has raised funding.
Company details
iTokri was founded in 2011 in Gwalior, India, as an online platform in the e-commerce sector focused on handcrafted goods. Multi-category consumer products, including home decor, apparel, textiles, stationery, gifting items, kitchenware, toys, herbal colors, jewelry, personal care products, and paintings, are featured in the catalog. Operations are centered on facilitating access to artisanal items from Indian craftsmen through the domain itokri.com, with Jia Pamnani serving as co-founder.
- Headquarters Gwalior, India
- Employees 22
- Founders Jia Pamnani
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website itokri.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Itokri Enterprises Private Limited
- Date of Incorporation 04 Nov, 2011
- Jurisdiction Gwalior, Madhya Pradesh, India
- Annual Revenue₹23.90 Cr
FY 2024 · +10% YoY
- Net Profit₹46.8 Lakh
FY 2024 · 2% margin
- EBITDA₹1.58 Cr
FY 2024 · 7% margin
- Total Equity Funding$13.7K (USD)
in 1 rounds
- Latest Funding Round$13.7K (USD), Angel Round
Mar 2015
- Employee Count22
Associated legal entities of iTokri
iTokri operates through Itokri Enterprises Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Itokri Enterprises Private Limited CIN U36999MP2011PTC027060 | Active | 04 Nov 2011 | Gwalior, Madhya Pradesh | ₹23.9 Cr | 22 | 4 | View details |
Products & Services of iTokri
iTokri offers a comprehensive portfolio of products and services, including Dress Materials, Kurtis and Kurtas, Sarees, Jewellery and Accessories, and Home Decor.
Fabrics for traditional Indian clothing and ethnic wear
Ethnic tops and outfits for daily and cultural use
Traditional Indian drapes in various prints and fabrics
Handcrafted items like necklaces and earrings for adornment
Items such as cushions and wall hangings for home enhancement
Apps and channels of iTokri
its YouTube channel iTokri आई.टोकरी - Online Store! has 8.1K subscribers and 30 videos.
Videos from iTokri
The most watched videos on iTokri's YouTube channel, iTokri आई.टोकरी - Online Store! (8.1K subscribers). Click a video to play it here.
More on iTokri आई.टोकरी - Online Store!.
Funding Insights of iTokri
iTokri has successfully raised a total of $13.7K through 1 strategic funding round. The most recent funding activity was a Angel Round of $13.7 thousand completed in March 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13,702
- Total Rounds 1
- Last Round Angel Round β $13,702
- First Round $13,702
(Mar 2015)
- Investors Count 3
All 1 funding rounds of iTokri with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2015 | $13,702 | Angel Round | $137,204 | Sandeep Narang, Meeta Sandeep | β |
Last known valuation $137,204 (Mar 2015). 3 investors in total: 0 institutional and 3 angel.
Investors in iTokri
iTokri has secured backing from 3 investors, including angel investors. Prominent investors backing the company include Sandeep Narang, Meeta Sandeep and Sandeep Narang.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
SN Sandeep Narang | unknown_4cf8afd911a747e98 | |||
MS Meeta Sandeep | unknown_c669c3202eee46b48 | |||
SN Sandeep Narang | unknown_1d87a0d6bbc145a4b |
Investor details for iTokri
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Itokri Enterprises Private Limited (iTokri)
Itokri Enterprises Private Limited is the primary company behind iTokri. The board of Itokri Enterprises Private Limited currently have 4 directors; the longest-serving is Sakshi Kumari Pamnani, appointed in 2011.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sakshi Kumari Pamnani DIN 03643365 | Director | 04 Nov 2011 | 14 yrs 11 mo | Itokri Enterprises Private Limited |
| Nitin Kumar Pamnani DIN 03581601 | Director | 04 Nov 2011 | 14 yrs 11 mo | Itokri Enterprises Private Limited |
| Kavita Pamnani DIN 07132315 | Director | 16 Mar 2015 | 11 yrs 7 mo | Itokri Enterprises Private Limited |
| Ashok Pamnani DIN 07132322 | Director | 16 Mar 2015 | 11 yrs 7 mo | Itokri Enterprises Private Limited |
People of iTokri
1 people are tracked at iTokri (1 in leadership); the tracked headcount is 22.
| Name | Role | Group |
|---|---|---|
Jia Pamnani | Co-Founder | Leadership |
Complete people profiles for iTokri
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of iTokri
Figures of Itokri Enterprises Private Limited, the primary company behind iTokri, for FY 2024. Revenue was ₹23.90 Cr (+10% year on year). Net profit was ₹46.8 Lakh (2% margin). EBITDA was ₹1.58 Cr (7% margin). Revenue has grown at a compounded annual rate of +5% over three years and +17% over five years.
- ₹23.90 CrRevenue · FY 2024 · +10% YoY
- ₹46.8 LakhNet profit · 2% margin
- ₹1.58 CrEBITDA · 7% margin
- ₹10 LakhPaid-up capital
- 22Employees (provident fund records)
- +5%Revenue CAGR, 3 years
- +17%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Itokri Enterprises Private Limited are on its company page.
Detailed financial statements for iTokri
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of iTokri
2 dated milestones of iTokri across 4 years, from founding to its latest funding, stage changes and deals.
- Founded iTokri is founded.
- Funding First funding round of $14K.
Competitors of iTokri
iTokri has 3 listed competitors in our database, 1 of them funded. They include Qtrove, Authindia and Brahmaputra Fables.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| qtrove.com | 2016 | Bengaluru, India | $51.58M | Eco-friendly products and handicrafts are sold via an online platform. | ||
| authindia.com | 2015 | Lucknow, India | Online marketplace platform offering multi-category handicraft products | |||
| brahmaputrafables.in | 2017 | Guwahati, India | Online marketplace offering multi-category eco-friendly handcrafted products |
Detailed competitors of iTokri
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of iTokri
The website of iTokri (itokri.com) receives about 702.1K visits a month and ranks #52,580 among all websites worldwide, #2,575 in Fashion and Apparel.
- Monthly visits702.1K
▼ 5% vs previous month
- Unique visitors324.8K
per month
- Global rank#52,580
among all websites
- Category rank#2,575
Lifestyle · Fashion and Apparel
- Bounce rate33%
- Pages per visit5.8
- Average visit2 min 06 sec
- DevicesDesktop 10% Β· Mobile 90%
Websites whose visitors overlap most with iTokri. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sourceitright.com | 100% | 51.9K | #562,869 | View details | |
| jaypore.com | 99% | 520.7K | #87,670 | View details | |
| fabindia.com | 99% | 1.3M | #33,602 | View details | |
shop.gaatha.com | shop.gaatha.com | 95% | #726,639 | β | |
| fabcurate.com | 93% | 276.4K | #137,540 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for iTokri
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- 40 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in Marketplaces & General E-Commerce
2 companies that operate in the same segment as iTokri (Marketplaces & General E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | USD 9.83 B | 18,938 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 |
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Related news about Itokri
Complete news archive for iTokri
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Frequently Asked Questions about iTokri
iTokri was founded in 2011 and raised its 1st funding round 4 years after it was founded.
iTokri is headquartered in Gwalior, India. It is registered at Gwalior, Madhya Pradesh, India.
iTokri is a funded company, having raised a total of $13.7K across 1 funding round to date. The company's 1st funding round was a Angel Round of $13.7K, raised on Mar 2015.
iTokri has 22 employees.
The primary company behind iTokri, Itokri Enterprises Private Limited, reported revenue of βΉ23.90 Cr for FY 2024, up 10% year on year.
iTokri was founded in 2011 in Gwalior, India, as an online platform in the e-commerce sector focused on handcrafted goods. Multi-category consumer products, including home decor, apparel, textiles, stationery, gifting items, kitchenware, toys, herbal colors, jewelry, personal care products, and paintings, are featured in the catalog. Operations are centered on facilitating access to artisanal items from Indian craftsmen through the domain itokri.com, with Jia Pamnani serving as co-founder.
iTokri's top competitors include Qtrove, Authindia and Brahmaputra Fables.
iTokri offers Dress Materials, Kurtis and Kurtas, Sarees, Jewellery and Accessories, and Home Decor.
iTokri has 3 investors. Key investors include Sandeep Narang, Meeta Sandeep, and Sandeep Narang.
The valuation of iTokri is $137.2K as of Mar 2015.
iTokri operates through Itokri Enterprises Private Limited.
The legal entities of iTokri currently have 4 directors, including Sakshi Kumari Pamnani, Nitin Kumar Pamnani, Kavita Pamnani and others.