It’s Fresh!

London, United Kingdom Founded: 2010 • Age: 16 yrs
Ethylene absorbing filters are manufactured for produce shelf life extension.
Annual revenue - Latest available
Total funding $22.2M 5 rounds
Employees - Tracked headcount
Investors 6 Known backers
Products 1 Services tracked
Competitors 9 Brand Intelligence

About It’s Fresh!

It’s Fresh! is a company based in London (United Kingdom) founded in 2010 by Simon Lee. It’s Fresh! has raised $22.18 million across 5 funding rounds from investors including AgroFresh, BGF and ZINTINUS. It’s Fresh! offers products and services including RYPEN Technology. It’s Fresh! operates in a competitive market with competitors including Tessara, Aseptia, Oxy-Low, Peelon and SaveGrain Bags, among others.

  • Headquarter London, United Kingdom
  • Founders Simon Lee
  • Stage Minicorn
  • Sectors
    Agriculture
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
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  • Legal Name It's Fresh Limited
  • Date of Incorporation 30 Jul, 2008
  • Jurisdiction BURNTWOOD, ENGLAND
Operational Areas
Agriculture → Agricultural Technology & Innovation Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $22.18 M (USD)

    in 5 rounds

  • Latest Funding Round
    $8.37 M (USD), Series B

    Apr 25, 2023

  • Investors
    AgroFresh

    & 5 more

  • Employee Count
    Not available
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Products & Services of It’s Fresh!

It’s Fresh! offers a comprehensive portfolio of products and services, including RYPEN Technology.

Product name locked
Category locked
Primary

Technology to control ethylene and reduce fresh produce wastage.

People of It’s Fresh!

Headcount 10-50
Employee Profiles 21
Employee Profiles
People
Adam Edkins
Operations Director
People
Nicolas Shaw
Marketing Associate
People
Jon Barfoot
Strategic Accounts Director

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Funding Insights of It’s Fresh!

It’s Fresh! has successfully raised a total of $22.18M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $8.37 million completed in April 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in It’s Fresh!

It’s Fresh! has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include AgroFresh, BGF and ZINTINUS.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
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Venture capital funding is offered for Food Tech innovations.
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Investor details for Its Fresh!

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Investments & Acquisitions by It’s Fresh!

Investments
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Investment portfolio details for Its Fresh!

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Financial Statements - Its Fresh!

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Detailed financials for Its Fresh!

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It’S Fresh! Comparisons

It’s Fresh! Primary company
Description
Ethylene absorbing filters are manufactured for produce shel...
Location
London, United Kingdom
Founded Year
2010
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Its Fresh!

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Competitors of It’s Fresh!

It’s Fresh! operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tessara, Aseptia, Oxy-Low, Peelon and SaveGrain Bags, among others.

Company Name Domain Founded year HQ Location Description
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Manufacturer and supplier of fungicides
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Provides technology solutions to extend the shelf life of perishable foods.
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Packaging solutions for food industry products are provided.
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Provider of farm produce shelf life boosting packaging materials
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Produces high-quality hermetic bags for grain storage.
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Detailed competitors of Its Fresh!

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Latest news on It’S Fresh!

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Complete news archive for Its Fresh!

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Frequently Asked Questions about It’s Fresh!

It’s Fresh! was founded in 2010.

It’s Fresh! is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

It’s Fresh! is a funded company, having raised a total of $22.18M across 5 funding rounds to date.

Founded in 2010 and based in London, United Kingdom, the company operates in the food preservation sector. Ethylene absorbing filters are produced in various sheet sizes to capture and retain the gas, thereby delaying ripening in fruits and vegetables. These filters are supplied to growers, suppliers, retailers, and consumers for insertion into retail or food service packaging. Labeled options are also provided for integrated solutions.

It’s Fresh!'s top competitors include Peelon, Tessara and Oxy-Low.

It’s Fresh! offers RYPEN Technology.

It’s Fresh! has 6 investors. Key investors include AgroFresh, BGF, ZINTINUS, Praesidium, and Praesidium.

The valuation of It’s Fresh! is $4.3M as of Nov 2010.

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