About It's Skinny
It's Skinny is a Consumer company based in Austin (United States) founded in 2020 by Barb Axelson, Bryan Guadagno, and Elad Barkan. Plant-based pasta from root vegetables is offered by the brand. It's Skinny has raised $7.61 million across 2 funding rounds from investors including Decathlon Capital Partners. Its chief executive, as recorded, is Bryan Guadagno. Its website itsskinny.com draws about 16 thousand monthly visits. It's Skinny offers products and services including Fettuccine, Spaghetti, Angel Hair, Orzo, and Pappardelle. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Pasta and Noodles.
Company details
Its Skinny was founded in 2020 in Austin, United States, as a brand focused on plant-based pasta alternatives. Products are made from a type of root vegetable and include varieties such as spaghetti and fettuccine. All items are formulated to be gluten-free, vegan, and keto-friendly. Recipes utilizing these products are provided through the companys online platform.
- Total Equity Funding$7.61M (USD)
in 2 rounds
- Latest Funding Round$3.82M (USD), Series B
Jun 2024
- Investors
Products & Services of It's Skinny
It's Skinny offers a comprehensive portfolio of products and services, including Fettuccine, Spaghetti, Angel Hair, Orzo, and Pappardelle.
Low-calorie pasta alternative made from konjac flour for keto and gluten-free diets.
Gluten-free spaghetti with zero net carbs, ideal for low-calorie health-conscious meals.
Thin, low-carb pasta option for vegan and paleo-friendly cooking and eating.
Rice-shaped, calorie-free pasta substitute suitable for various healthy diet plans.
Wide, low-glycemic pasta for creating guilt-free comfort dishes in everyday routines.
Grain-like pasta alternative that is vegan, keto-friendly, and low in calories for meals.
Apps and channels of It's Skinny
its YouTube channel It's Skinny Pasta has 2.76K subscribers and 30 videos.
Videos from It's Skinny
The most watched videos on It's Skinny's YouTube channel, It's Skinny Pasta (2.76K subscribers). Click a video to play it here.
More on It's Skinny Pasta.
Funding Insights of It's Skinny
It's Skinny has successfully raised a total of $7.61M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $3.82 million completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.61M
- Total Rounds 2
- Last Round Series B — $3.82M
- First Round $3.79M
(Aug 2022)
- Investors Count 1
All 2 funding rounds of Its Skinny with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2024 | $3.82M | Series B | – | – | – |
| Aug 2022 | $3.79M | Series A | – | Decathlon Capital Partners | – |
1 investors in total: 1 institutional.
Investors in It's Skinny
It's Skinny has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Decathlon Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt funds focused on direct lending, and revenue-based financing | 2010 | decathloncapital.com | Palo Alto, United States |
Investor details for Its Skinny
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People of It's Skinny
5 people are tracked at It's Skinny (3 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Barb Axelson | Co-Founder | Leadership |
Bryan Guadagno | Co-Founder & CEO | Leadership |
Elad Barkan | Co-Founder | Leadership |
Sander Mendelsohn | Consultant, Influencer Marketing | Team |
Eliza McDonald | Digital Marketing Intern | Team |
Complete people profiles for It's Skinny
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of It's Skinny
3 dated milestones of It's Skinny across 4 years, from founding to its latest funding, stage changes and deals.
- Founded It's Skinny is founded.
- Funding First funding round of $3.8M.
- Funding Latest funding round, Series B, of $3.8M.
Web traffic of It's Skinny
The website of It's Skinny (itsskinny.com) receives about 16.5K visits a month.
- Monthly visits16.5K
▼ 13.4% vs previous month
Websites whose visitors overlap most with It's Skinny. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
diethood.com | diethood.com | 100% | #63,393 | – | |
kaizenfoodcompany.com | kaizenfoodcompany.com | 71% | #552,129 | – | |
howtothisandthat.com | howtothisandthat.com | 70% | #1,289,297 | – | |
shredhappens.com | shredhappens.com | 70% | #978,598 | – | |
thefoodiephysician.com | thefoodiephysician.com | 66% | #325,055 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for It's Skinny
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as It's Skinny (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about It's Skinny
Complete news archive for Its Skinny
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about It's Skinny
It's Skinny was founded in 2020 and raised its 1st funding round 2 years after it was founded.
It's Skinny is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Bryan Guadagno is the CEO of It's Skinny, as recorded in our data. They have also founded this company.
It's Skinny is a funded company, having raised a total of $7.61M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.79M, raised on Aug 2022.
Its Skinny was founded in 2020 in Austin, United States, as a brand focused on plant-based pasta alternatives. Products are made from a type of root vegetable and include varieties such as spaghetti and fettuccine. All items are formulated to be gluten-free, vegan, and keto-friendly. Recipes utilizing these products are provided through the companys online platform.
It's Skinny offers Fettuccine, Spaghetti, Angel Hair, Orzo, and 2 more products and services.
It's Skinny has 1 investor. Key investors include Decathlon Capital Partners.